marketing: Marketing Your Listings To Anyone and Everyone! - 11/14/09 11:08 AM
Some interesting ongoing debates...throughout the blogosphere...people seem to STILL feel contempt towards the big dawgs...you know REALTOR.com.....Zillow and Trulia....
A question was posed to me...why send them to these places when they should be hitting your site...the point is CONSUMERS should be hitting your site...no debate here BUT when I think of what we do as listing agents...our job is to market listings to anyone and everyone and if that means its not your site? It's bad and wrong????
To give a seller a fighting chance with global exposure from various places...selecting high traffic...known sources of where real estate buyers and … (16 comments)
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marketing: Did You Know 4.0 - 09/30/09 09:16 AM
If you have not grasped social media and online activities for business, now is a great time to implement it. As you can see by the video...the world is forever changing and so is the way we do business! Did you know?
About the Author: Midori Miller is licensed in the State of Florida, BK645709 and currently hangs her real estate license with CENTURY 21 Sundance Realty. Midori is also a real estate trainer and an ActiveRain Ambassador and specializes in short sales for Daytona Beach real estate sellers. If you are in the market to buy or sell real … (17 comments)
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marketing: Lead Generation | How Did They Find Me? - 09/26/09 08:35 AM
When tracking marketing it is extremely important to know where your leads are coming from. I often wonder when someone calls to utilize your services do you remember to think about...
Lead Generation | How did they find me?
Often times when I pose this question to someone they are not sure...either somewhere online or so and so referred me. I don't know about you...but I really appreciate specifics. I want to know is my marketing working for me and what marketing specifically?
Yes I know more than likely most track where their leads come from but I wonder when someone … (23 comments)
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marketing: 3 Days Away From The Internet And My Life Didn't End! - 09/22/09 09:03 PM
Somehow, someway I have lost all balance with my online marketing. I'm here and there and spending many many hours online every single day.
I know what goes on with many of my online friends and I keep up to date on all kinds of information and sometimes I get lost in my virtual world.
Is this happening to you?
It was three years ago...I got hot and heavy with the Internet. I mean real hot and heavy! So hot and heavy that anywhere that I went...and all I thought about was there Internet access available?
Recently I took … (20 comments)
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marketing: Who Are You? - 08/15/09 09:57 PM
Ever look at your recent readers on mybloglog? While most have their avatar up there are those that do not. Maybe they think it's not important or just didn't get around to it.
I have to ask...Who are you? I don't know about you..but I sure enjoy seeing who stops by. Mybloglog is no different than any other social networking site..OK..maybe a little different but its still social media. Your avatar is important
Not sure how to get an avatar? At the top...click my account...you can add image or even change it...Its easy just upload photo and you are … (10 comments)
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marketing: Put Your Business on Google Maps! - 08/06/09 01:03 AM
If you are not utilizing Google maps you are really missing the boat. Did you know by creating a Google map it can very well place you on the top of the search engines..the map that is!
Put your business on Google maps! You can have a few...I do
It's very simple..if you have a Google account (which I strongly suggest you do) go to maps and look down and click at...Put your business on Google Maps click add a new map...input the information....request a phone call for a pin number...once you receive the pin number add it to your new … (25 comments)
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marketing: How Frequently Do You Change Your Avatar? - 07/07/09 08:19 AM
I come from the old school of marketing...where branding and consistency is extremely important...familiarity is the point of the consistency...I wonder does that include avatars?
A few days ago...someone said to me...that maybe I should change my avatar..its been a year and I admit..I look very different...all it took was the hair to grow and for me to get a deep tan.
When I think of marketing... I believe in consistency...I believe in familiarity...and so does the consumer...
Plain and simple its called branding..like McDonalds or even CENTURY 21.
Just wondering How frequently do you change your avatar and … (25 comments)
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marketing: I Love Google Maps! - 03/27/09 06:46 AM
Google maps are now embeddable on your blog posts and on your sites!
I love the fact you can promote your area in this way....To be specific....by address...by business name...by city and state!
Just another great marketing tool..for open houses...for promoting your listings and your office or yourself.
View Larger Map About The Author: Midori Miller is a licensed real estate associate with CENTURY 21 Sundance Realty, Real Estate Trainer and Manager . CENTURY 21 Sundance Realty is located in Volusia County with 2 office locations to better serve the public. Daytona Beach and Ormond by the Sea.midorimiller@yahoo.com (386) 453-3236
… (21 comments)
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marketing: Multi-Million Dollar Producer-Do You Use This In Your Marketing? - 10/11/08 08:16 PM
Agents ask me all the time should I use Multi-Million Dollar Producer in my marketing? I might get beat up right here in this post...but in most instances I tell them NO! Our words are powerful and we can send mixed messages especially if..we are looking to grow our businesses.
When I see multi-million dollar producer I think good for you...yes..you definitely sold a few houses..as a matter of fact my views might be very different from the public perception. Does it matter, public perception that is? Of course it does, you aren't impressing me...it's the public you are going after..so … (60 comments)
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marketing: I Confess...I Have Been Spending Weekend's with Neal Bloom! - 07/03/07 05:21 PM
Yes my husband knows and now refers to him as my on-line boyfriend, he has come to terms with the fact, not only do I spend my weekends with him but I also spend a couple hours a week on the phone and we chat through e-mail. Yes I am guilty, ohhhh so guilty. So when my husband confronted me with this I had no other choice but to confess. Yes honey, I have been spending weekend's with Neal Bloom and I have Activerain to thank for that.
OK, it's not what it appears, let me explain. I actually got to know Neal through Lysa Napolitano and … (60 comments)
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marketing: The Big Three.......The Beat Goes On......Final Chapter - 05/28/07 01:18 PM
The Big Three....The Beat Goes on...Part IThe Big Three....The Beat Goes On....Part II
It's our Identification, it's the first impression of our business skills, so inexpensive, so valuable, a memento that can be kept and can survive an entire lifetime. Little old business cards!
Why do we want to keep them? ..........It's better to get them in someone else's hands, don't you think? How many times have you been out and do not have one business card on you? Why?...I can't understand it! Honestly....I do it too .....I just run out! "I'm sorry, I must have given my last card out! … (12 comments)
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marketing: The Big Three.......The Beat Goes On......Part II - 05/27/07 01:13 PM
Professionals everyday are missing the big three and it could definitely cost you business.....To read more.....Sphere of Influence..... The Big Three....The Beat Goes on...Part I
I personally do not enjoy name tags, I was a grocery store manager in my past, imagine checking 50 associates for name tags every day! That was part of my job for 5 very long years.
In retail, name tags are as important as wearing shoes!
After leaving retail I attempted to be rebellious: "I AM NOT WEARING A NAME TAG! NEVER AGAIN!" I threw it away....Celebrating my departure from retail.
Our business is not that different. It took … (21 comments)
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marketing: Now is the Best time....... - 01/25/07 12:46 PM
Now is the accepted time, not tomorrow, not some more convenient season.It is today that our best work can be done and not some future day or future year.It is today that we fit ourselves for the greater usefulness of tomorrow.Today is the seed time, now are the hours of work, and tomorrow comes the harvest and the playtime.
W.E.B. Du Bois
A thought to add: I recently read a great article which was quite thought provoking and enlightening, a way to help inspire Real Estate Professionals who do not see results in their efforts fast enough.
The 90-Day Rule!!!! by Patti Brotherton, Realty … (9 comments)
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marketing: What have you done for your Sphere Lately? - 01/08/07 08:54 PM
It really amazes me how some associates neglect their sphere of influence. We complain about rising marketing costs but we don't really pay attention to the facts. Did you know according to NAR statistics 2005 44% of buyers and seller's come from our sphere of influence. It makes sense to me to spend a portion of my marketing dollars on them.
We expect the people we know to automatically refer business to us but do not take the time or energy to nurture these relationships. I can bet you that if you picked the phone up today and wished them … (3 comments)
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marketing: From My Heart to Yours............ - 11/22/06 01:15 PM
For the hay and the corn and the wheat that is reaped,For the labor well done, and the barns that are heaped,For the sun and the dew and the sweet honeycomb,For the rose and the song and the harvest brought home --Thanksgiving! Thanksgiving! For the trade and the skill and the wealth in our land,For the cunning and strength of the workingman's hand,For the good that our artists and poets have taught,For the friendship that hope and affection have brought --Thanksgiving! Thanksgiving! For the homes that with purest affection are blest,For the season of plenty and well-deserved rest,For our country extending … (1 comments)
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marketing: Who is your Competition? - 10/08/06 06:22 PM
I can’t remember where I got this but I love it. It a great reminder to be the best that you can be !!!!!
… (2 comments)
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marketing: Going Back to Basics in a “Stabilizing Market” 2 IMPORTANT TIPS - 09/21/06 10:56 PM
I really think the network is incredible and I love all of the interaction. Happy Selling.......
1. “Sphere of Influence”- The only difference between you and another person is “Reputation.” Does the public know you are out there? If your sister trusts you to babysit her daughter, I imagine she would trust you to sell her best friends house. Ask her. Be honest let her know you have to work smarter and harder to earn a decent living. Tell her you need her help. “Will you possibly give me 5 names and numbers of people who might benefit from my services?” Call … (3 comments)
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