As recently announced by Estate Agent Today, a website called Findsyou.com has wow'd the industry by signing up over 1000 agents to their 'free' service. Let me play give you the devil's advocate point of view being an ex-Ask.com man myself.

• What is this website? A wanted ads posting system?
• Email 4 Property. Is Findsyou trying to do exactly what Email 4 Property does?
• Where is the innovation here?

I tried using the system and it seems to be just an interface for 'collecting my requirements' which are then forwarded to agents. I suppose that's how it works. I dropped out on the third page of form submission. Attention product managers over at Findyou- your typical web-user is not super keen to sit thru web form after web form of data collection. I'd keep an eye on your drop-rate. And one last devil's comment - adding 1000s of agents to a free service is nothing shocking. You get an email list of all the agents you can find in the UK, not a difficult task, then you spam them to join a free lead generation service. Then you call your PR firm to 'announce' your success. Ok, maybe I'm just grouchy today, but would love to hear what people think of Findsyou.com and why this is relevant.