marketing: Half of Agents Don't Respond to Online Leads - 08/28/07 03:57 PM
Great video from Trulia interviewing the lead generation division of Weichert Realtors. Michael gives the following stats (don’t know where he got them from but I like it!)
Of the customers that submit their information online:
21% Expect Instantaneous response44% expect a response within 40 minutes100% expect a response withing … (27 comments)
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marketing: Is your INBOX making your sales efforts INEFFICIENT? - 08/28/07 08:53 AM
Increased response time—the best way to keep conversions from competitors. Every Agent should recognize how critical customer response times are. They’re absolutely key to converting leads before your competition can. This is especially true in today’s ultra-competitive “email-it-now” business environment—where prospects and customers expect almost instant responses. That’s why one of … (7 comments)
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marketing: Papers losing real estate ads to online - 08/17/07 03:11 PM
These articles keep popping up. Check out this one by Seth Sutel from the associated Press. Read Full Article>> Here are some snippets:
What’s worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That’s because a significant chunk of … (9 comments)
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marketing: Would you like an appointment with that? - 07/24/07 02:02 PM
“O.K., I admit it—I worked at McDonald’s once…” Like an estimated one in eight U.S. workers, one of my first jobs was at the local McDonald’s. It wasn’t that bad; I even spent quality time sporting the Hamburglar costume for the kids (which paid an extra 20 bucks, by the way). … (6 comments)
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marketing: Less Paper - More Web - 07/20/07 03:42 PM
Bloomberg.com reports New York Times Hit as Housing Moves to Web
Smith, president of Realogy Corp., the largest residential real estate broker in the U.S., said the portion of his Coldwell Banker and Century 21 branding budget devoted to newspapers will shrink by as much as two-thirds next year from … (10 comments)
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marketing: Our Days are Numbered - 07/17/07 09:28 AM
Visit http://www.builtaroundyou.com/ by Wilshire Homes and you’ll see why I’m looking over my shoulder. OK, maybe I’m not that worried about my job but this is a cool feature! They created a microsite to encourage interaction with a “Virtual” Online Sales Counselor named Sheila. Wilshire reports that online leads have increased … (5 comments)
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marketing: Housing Slump - Yes or No? Make up your mind. - 07/11/07 12:40 PM
I thought this to be a little ironic. I am burning through my feeds from all of the latest real estate news and at the end I see 2 articles. Just a tiny bit contradictory.
No matter what the market does - the recent leveling off has required agents to tighten up … (2 comments)
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marketing: Have you shopped for a home lately? - 06/27/07 02:46 PM
You might think about jumping online and searching for a new home in your area. One of the benefits of marketing online is the rate at which you can change directions and strategy, but it is a double edged sword. If you fail to keep up with the market you … (3 comments)
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marketing: Online Marketing - Quick Start Guide - 06/19/07 01:10 PM
I am often asked “How and where should I spend my online marketing dollars?”
With so many options - I wanted to give a “quick start” guide for builders. After you decide on a budget (I would recommend at least 25% of your total marketing budget) you need get to … (9 comments)
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marketing: New Home Buyer and Home Builder Survey - 06/13/07 01:15 PM
I wanted to add a post for the market study by the NAHB’s Institute of Residential Marketing and Harris Interactive. It was conducted in association with Move.com and wrapped up in late 2005. It has been mentioned frequently in the industry and is a great resource when analyzing your own program … (4 comments)
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marketing: Do you have to be under 30 to use technology? - 06/13/07 08:10 AM
The National Association of Realtors recently announced the "30 under 30" awards and one of the main criteria was the use of technology in their business. You can read the whole article here: REALTORS® Under 30 Remake Real Estate Services
The vibe of the article is that the younger Realtors seem to … (15 comments)
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marketing: Estimated home sales from the Internet - 06/11/07 01:11 PM
Most builders and Realtors have the same questions about the success rate of an Online Sales Program. How many leads do you get each month? How many of those are converted to an appointment? How many appointments end up on contract? What are your statistics etc… I would like to share … (2 comments)
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marketing: How to list your homes online for free - 06/10/07 10:40 AM
Looking for ways to drive traffic to your listings? Try posting in one (if not all) of the free listing services available online. The leader of the pack is Craigslist. It may not be pretty but it has a large amount of traffic. I have seen great results through our posts … (27 comments)
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marketing: Home shoppers do their hunting online - who needs a Realtor? - 06/08/07 09:49 AM
A recent USA Today article “Home shoppers do their hunting online” details the journey one couple had purchasing their home online. It is an interesting article on many levels. One of the first observations made in the article:
"Technology is shifting knowledge and power to buyers and sellers."
This is a … (13 comments)
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marketing: Increase Online Sales by using the Phone - 06/08/07 07:55 AM
With an effective Online Sales Program in place – you will see a good amount of phone-in leads from your exposure on the web. Just because they found you online doesn’t mean they will always communicate via email. There will be an occasion when you exchange a few emails back and … (9 comments)
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marketing: Why your builder should love the internet - 06/07/07 11:10 AM
Hopefully, you do not need convincing as to why you need to implement or improve your online sales program. However, it is always good to look at the facts and forecast the future to adapt your program for things to come.
Let’s take a look at a few of these facts … (10 comments)
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