VIDEO? What's stopping you? - 06/29/11 01:10 AM
Yup – Just do it!
Nike nailed it.  It doesn’t matter if it’s blogging, podcasting, running a Facebook Page, or twitter.  It could be writing a novel, or beginning a new career in photography or running a marathon.  None of it happens if you don’t first START.
As it pertains to this topic (getting started in video) the people I see generally fall into one of three categories.
I’m UGLY and I’ll never start doing video
No matter what, this group will always feel they don’t look good enough on camera, they don’t like the way they sound, they don’t know what to say or … (16 comments)

Making a +K difference - 06/24/11 04:55 PM

You might have noticed a few tweets in your stream announcing that one person has given a +K to another person.  What’s a +K?  Think of it as a way of giving Props to someone else.  If you have a Klout score anyone can give you a +K on any of the topics Klout seems to think you know something about.

The Klout user has just five +K’s they are able to award anyone – once they have awarded a +K they are able to Tweet or Facebook an announcement.  That’s great, I’m all for it.  I love acknowledging the good in others. … (3 comments)

Strategies for Facebook: Community Pages - 06/22/11 11:18 AM

If you are looking at building your real estate business in Facebook one of the best ways is by running a “Community” based page.  Why?  It’s a soft sell and real estate is all about community.  But first you need to understand a little about the average real human being and their nature.  I’ll need you to take off your “Marketing Mining Helmet” and put on your “I’m just another Average Consumer Sun Visor” – don’t worry it’s only temporary.
Normal real people have 130 friends that they actually know.  That’s crazy right?  Once they’ve connected with all their real friends and real family it’s time to explore what else … (3 comments)

Writing in themes - 06/20/11 01:09 PM

You can call them themes or a series.  It doesn’t matter.  Some things just take a whole lot more than a single post.  While riding back from a recent REBarCamp I had a chance to mentally plot out a few.  Once back to a computer I did a little mapping and came up with 3 that I feel are worthy.
Facebook 101 – This will be a series for the absolute beginner yet also provide to the experienced user some enlightening things they didn’t know.  We all have to start somewhere.  The first post starts with setting up your Profile and adjusting … (4 comments)

Facebook 101: Your Profile - 06/18/11 10:54 AM

When you join Facebook you create a profile.
I might as well say this now… You get one profile.  It’s your name.  First and Last (maybe a maiden name at the end in parenthesis).  Nothing more, nothing less.  That’s it.  Sorry but “Mike Mueller – Super Salesman” isn’t your actual name.  Can't have that R word after your name either.  You can be deleted for that.  Know what else you can be deleted for?  It’s actually a violation of the rules to have more than one profile.  Yeah I know, you just want to keep your real friends away from your”other” friends?   … (44 comments)

Why doesn't your Page have a Landing Tab? - 06/16/11 05:47 PM

I see a lot of different Facebook Pages – on plenty of different topics and in different styles, some good, some not so good, yet all of them have one thing in common – they all NEED a Landing Tab.
First of all let me lay down a concept you may not be aware of.  With a FacebookPage – the action of pressing that LIKE button is a form of lead capture.  Press that LIKE button at the top of a page and is it replaced with an UNLIKE button?  No, it just disappears.  You’ve been captured, pure and simple.  Yes, there is an unlike link (not even a button) at … (28 comments)

When it Comes To Content Creation- JUST DO IT! - 06/16/11 12:29 AM
Totally late to the Party.  Hey there was a Hockey Game on.  Was flipping through a few posts and saw some of the negative comments on this post.  My response...
Really?  It sounds like there's a little more behind the objections than just objecting to this post.  Lighten up people.
Let's change the topic from blogging to video.  There's a lot of similarities.  Getting someone started in video is a big challenge.  I don't  like the way I look.  I don't like the way I sound.  It takes too long.  The excuses /objections go on and on.  
The truth is, my first … (10 comments)

Guy Kawasaki - 06/07/11 03:02 AM
That’s all I really need to say right?
If you haven’t heard, he’s going to be the guest on SocialMediaEdge in just a few hours…
“Guy Kawasaki is the co-founder ofAlltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.”
I’ll personally add that having met him in person he’s genuine and never stops smiling. … (5 comments)

Looking for Value - 06/02/11 11:20 PM
Every week (sometimes daily) a new Social Network pops up on my radar.  It’s usually because I was sent multiple invites to join and not because I saw it in the news.  These networks have the right idea in making it easy to find and invite all your other friends on other networks.
Over the holiday weekend I had a little downtime and started playing with a few of the new ones.  I want to see how they work, what they do with your data and MOST importantly, what value they add for me.  Here’s my take on three of the … (12 comments)

 
Mike Mueller (Tech and Social Media Consultant) Rainmaker_large

Mike Mueller

Walnut Creek, CA

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