The marketing of luxury items, especially real estate, is undergoing major changes. Today's luxury buyer is buying a lifestyle and an experience, not merely a home. They're not buying a roof over their heads. They are purchasing exclusivity. Your selling points aren't bedrooms or baths or squa
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04/30/2008
Last weekend, I went searching for an agent friend on the Web. This fellow works in a vacation home market north of the Minneapolis and Saint Paul metro area and he's been a well-known and successful agent there for years. I Googled his name and found at least half a page of entries under his na
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04/29/2008
The coursework leading to the CIPS (Certified International Property Specialist) Designation is a perfect fit for anyone interested in luxury real estate marketing strategies. The five courses which comprise the required education toward earning the CIPS include studying international currency an
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04/28/2008
You've seen the following kinds of drivers in the course of a day behind the wheel: The "American Gladiator" driver who is out there on the freeway, threading the needle, jockeying for that perfect position ahead of everyone else. Get him (or her) on your tail and you'll notice a car or truck be
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04/28/2008
I watched "American Idol" on the evening when Brooke White decided to start over on her song. Some viewers may have been shocked by what she did. A few even referred to her performance as a "train wreck". I've been in the music business for over thirty years. At the Guthrie Theater in Minneapo
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04/24/2008
True story here.In the late 1970s, I had just returned to Minneapolis from overseas, where I'd been working with the Israel Radio Orchestra as a French hornist. I started free-lancing in the Twin Cities, working as an "extra" musician with the Minnesota Orchestra and playing gigs around town.One
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04/24/2008
Dozens and dozens of posts have popped up on AR about the housing crisis and the economy. Many in our industry blame the economic "downturn" and the resulting housing slump on media negativism. Is that what's behind all the problems? Or is it something else? Maybe things just aren't good out the
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04/24/2008
Midwest composer/producer/songwriter and historian Warren Nelson (of Big Top Chautauqua fame) has written a musical theater production about pioneer life in Minnesota, to be presented at the Pantages Theater in Minneapolis, May 10 and 11. "Old Minnesota: Song of the North Star" is Nelson's musica
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04/23/2008
Okay, you sell services to real estate agents and brokers, right? Maybe you sell home warranties or E & O insurance, or maybe your business is: lawn signs, business incentives, virtual tours, photography services, website or blog design, graphic design services, mortgage services, home inspection
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04/21/2008
The Music Series at Saint Mark's Cathedral in Minneapolis will present Felix Mendelssohn's Oratorio, "Elijah" on Saturday, May 17, at 7:30 p.m. The concert will be a benefit for the Groveland Emergency Food Shelf, with ten dollars from each ticket to be donated. Music Director and organist Raymo
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04/20/2008
