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Each month AR runs numerous contests as a way for our members to engage in activities
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
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Using Google Search "Heat Maps" to Get More Listings - 11/21/10 11:48 AM
Take a good look at what a Heat Map looks like. I'm not reproducing the individual images here because they are subject to copyright, but if you Google the term "Google Heat Maps", you'll see that a heat map, when superimposed over a Google Search page, tells you which search results site viewers are most likely to notice. Heat maps indicate that there is a "triangle" zone in the upper left-hand corner of search results. Within the triangle-shaped zone is where you want to be. Heat maps indicate that you need to show up in the first 5 to seven spots in search results in order (6 comments)
Most of us know where we stand when we run a regular keyword search for our service area, our name and our real estate company. Depending on whether you are an independent broker/owner or an agent, those results become a major part of our marketing goals and Web strategy. But what about your ranking on Google Images? Have you checked to see where you rank in an image search? The results can be surprising. And photos or images can make a difference on your overall page rank, as well as the ability (19 comments)
WHY YOU SHOULD ALWAYS IDENTIFY YOUR LISTINGS BY ZIP CODE, AS WELL AS BY STREET ADDRESS, CITY & STATE
Are you uploading your listings to the Web by street address? Or are you using a description like "three bedroom starter home close to downtown"? The "three bedroom starter home" tag would make a great subheading for your listing. But if you want to lead with something that will be found by search engines, upload and title your listings by address. DON'T FORGET TO ADD THE PROPERTY'S ZIP CODE TO THE LISTING TITLE. WHY? BECAUSE SO FEW AGENTS AND BROKERS ARE DOING (5 comments)
What's better than being at the top of page one in search engine results? How about showing up two, three, four, maybe even five or more times on page one? Your goal should be to dominate the first page of search results for the most popular (and likely) area searches where you practice real estate. In some cases, it may be more important to show up multiple times on page one than it is to show up in first or second position. Here's an example of search engine saturation at work:
HOW TO CREATE A MASSIVE ONLINE FOOTPRINT FOR YOUR LISTINGS
Most real estate professionals tend to concentrate on building their own individual online identity (or if you're an independent broker/owner like me, building an online company identity). There's nothing wrong with that. When they can find you, they can find your listings and learn about your services, right? But what about building a massive online identity for your listings? What better way is there to get your properties out in front of the public? And there's nothing that demonstrates more clearly to your sellers that you are giving them online exposure (82 comments)
NAR Convention in November is Over, and It's Already Time to Start Planning for NAR Midyear Meetings - 11/19/10 01:09 PM
The NAR Convention in New Orleans just ended on November 8th and now it's time to start planning for the NAR Legislative Meetings in the spring of 2011. Committee schedules are already out and CRS events are scheduled. Looks like the Midyear Meetings in Washington, D.C. are going to be every bit as hectic as they were last spring. NAR has come up with a preliminary schedule for Midyear which you'll find online here: http://www.realtor.org/convhome.nsf/pages/midyearsms Owing to the usual difficulties of finding hotel rooms (especially at good rates) in Washington, DC, it isn't too early to begin planning for Midyear. I (0 comments)
When Did You Earn Your Law Degree? - 11/16/10 01:47 PM
One of the first things we learn as real estate licensees is the need to avoid practicing law without a license. And attorneys love to remind all of us that our expertise as agents and brokers does not extend to giving legal opinions. In light of those constant reminders, I'm amazed to read posts by ActiveRain bloggers who profess to be experts on all manner of legal issues, including Fair Housing law. For example, there's a well-known blogger here who never fails to lecture others on constitutional law. And a couple days ago, another well-known member of this community made a comment on my blog, criticizing (4 comments)
My 37th Season in the Twin Cities Catholic Chorale as an Orchestra Member - 11/14/10 11:34 PM
This morning marked the beginning of my thirty-seventh season as a member of the orchestra, accompanying the Twin Cities Catholic Chorale at the Church of Saint Agnes in Saint Paul, Minnesota. Today, we performed the Beethoven Mass in C with the Chorale. Since 1975, I have been playing French horn in the orchestra, about ten to twelve Sundays per year. Originally, this orchestra was composed primarily of members of the Minnesota Orchestra, augmented by a handful of freelance musicians.
[Rehearsing the Dvorak Serenade in Stillwater, Minnesota]
Over the last three and a half decades, I've performed with the Twin Cities Catholic Chorale (8 comments)
NAR MAKES REALTOR HISTORY IN NEW ORLEANS TODAY - "IT WAS TIME FOR THIS TO HAPPEN"
Today, the National Association of Realtors made history. At a meeting of the NAR Delegate Body, composed of members and executives of local and state Boards of Realtors and Realtor Associations, the voting delegates approved an Amendment to Article 10 of the Realtor Code of Ethics. Effective January 1, 2011, Article 10 of the Realtor Code of Ethics will read, "REALTORS® shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin or sexual (42 comments)
What Part of "Equal Housing Opportunity" Don't You Understand? - 11/08/10 09:04 AM
There seems to be a big disconnect from reality on the part of real estate licensees who complain about having to adhere to Fair Housing laws. Is it Altzheimer's? Dementia perhaps? We start our prelicense training from day one learning the words "Equal Housing Opportunity". It's part of the Realtor Code of Ethics. Those of us who take required Continuing Education courses are regularly informed that we need to be aware of Fair Housing law. We learn from our broker about the fact that HUD enforces Federal Fair Housing compliance, just as other government agencies enforce public compliance with all sorts of laws, whether they (5 comments)
"Heroes Welcome Home" Program Makes Accessible Housing a Reality for Returning War Veterans - 11/08/10 12:00 AM
At Friday's NAR Equal Opportunity - Cultural Diversity Forum, attendees learned about the Heroes Welcome Home program and its mission of helping tens of thousands of wounded war veterans to achieve the dream of owning a home which accomodates their needs. The two-hour presentation was hosted by our National Association of Realtors Equal Opportunity - Cultural Diversity Forum and was ably-moderated by Chair Sandra Butler. Unfortunately there were only about forty in attendance at this meeting. The numbers should have been ten times that. Heroes Welcome Home was first created as a project by the Chicago Association of Realtors® in 2009. The program won (2 comments)
Met Jeff Dowler at the CRS Awards Dinner this Evening in New Orleans - 11/07/10 07:21 PM
MET JEFF DOWLER AT THE CRS AWARDS DINNER THIS EVENING IN NEW ORLEANS This evening I attended the Annual CRS Awards Dinner, which included the installation of Frank Serio as President of the Council of Residential Specialists. Our Wisconsin CRS Chapter received the "Chapter of the Year" award, which was a fantastic surprise. We were celebrating at our table when I overheard that ActiveRain member Jeff Dowler was named the new President of the Southern California CRS Chapter.
I left my table and hustled across the room to see if I could find Jeff. I spotted him in a crowd and (3 comments)
Among many others, I met Kerrie Greenhalgh, Bob Stewart (and his lovely wife), Eric Bouler, Missy Caulk, Debe Maxwell, Brad Anderssohn, Brian Copeland, Lisa Heindel, Amanda Hall and Amy Hahn. One of the best parts of my evening was chatting with Debe Maxwell and later with Kerrie Greenhalgh. Meeting quality people whom you admire and whose writing you enjoy is an (3 comments)
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.