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Interesting post about social media. What are your thoughts? Via Christine Wade (N. San Diego Cty. RE Agent & Real Estate Virtual Assistant):
I attended a free seminar today, for members (there is a basic free membership), over at the International Social Media Association (Mari Smith is the President of this Association). As good as this content was that was given away for free, I can't wait to look into some of their other memberships!
This call that I attended today was given by Lisa Larter with Mari Smith called: "Social Media is NOT the Silver Bullet You Think it is" and several of the worthwhile things that I came away with from this call were:
- Keep a focused profile on all your social media sites...do not mix multiple interests and just confuse your visitors into being unsure of what they should actually pay you to do for them ;-)
- The search bar on Facebook allows you to search for a lot more than just people, the advanced feature allows you to search by city, interests, etc... it's still in beta, but check it out: http://apps.facebook.com/advancedsearch/
- Standard info that we already know...we should all be active on at least Facebook, Twitter and Linked In...and I am adding Active Rain to that list, because for our industry it is a given!!!
- They tell us that setting aside an hour a day for Twitter or FB, whatever, isn't as effective as "checking in" throughout the day, like you would check your voice mail and email messages...timeliness of response counts and carries weight!
- They mentioned that a common problem that may people make is to only network "up" - basically only responding to people who they think could do something for them, etc... you never know who "the little guy" could be related to or associated with or how his life situation might change at some point in time. Treat everyone how you want to be treated and it will come back to you ten-fold over the years.
And the quote of the day on this call was: "Grout your day with Twitter!" (credit was given to @MariSmith who bounced the credit off to @nerdist) - basically this just means what I was talking about in #4 - social media should be the glue that holds your day together...and unifies it into a success!
BIO: I have successfully owned and operated a Real Estate Virtual Assistant business, specializing in Real Estate Support Services, since March of 2000. I have several accreditations and have received many client testimonials over the years. I have over 20 years of administrative experience, I am a licensed agent in California (#01442002) and I specialize in on-going, value-based services provided to real estate agents and brokers...long term relationships with my clients are my greatest success stories. I am a contributing author over at RealBlogging.com, you can read my articles that I have written, all directed towards real estate professionals, by clicking here. I am also a fairly active participant / contributor over on Active Rain...you can visit my profile page here.
Sign up to receive my blog via email! / Sign up for my own monthly Email Newsletter, "eRealty News Bites" Today
GeteRealtyDomains.com - Your One Stop Real Estate Domain Name Registration and Hosting Service...lots of extras...one LOW price!
Below are my comments on a letter written by another agent. My thoughts are in bold; the original letter is in italics.
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I see you’re pissed: Let’s break it down>
The negotiator explained that the investor who will be approving the deal will be pulling my seller’s credit information to verify that the seller also stopped paying other creditors.
KEYWORD: Investor – remember in general there are two large categories in mortgages – INVESTOR and PORTFOLIO – an INVESTOR can ACCEPT< REJECT or COUNTER a request for a short sale to be approved. They lent the money. They are the boss. BofA is simply the servicing lender, not the decision maker.
If BofA determines that the seller has continued payments to everyone else they will likely request a promissory note or cash contribution before approving the short-sale according to this BofA employee.
BofA works in accordance to the INVESTORS demands. They are a facilitator of the process.
My belief is this is one more change to discourage people from attempting a short-sale. People who are walking away with a job and still paying their other bills need to either plan on giving them a promissory note/cash contribution to accept the short-sale or plan on a foreclosure on their credit. Realtor’s who take these listings better get the facts upfront from the seller and make sure they are willing to make this contribution if requested by BofA.
It’s on the ERSA form.
I personally think that what BofA is doing should be illegal and prosecuted. They have no right to pull a consumers credit without their authorization and providing a credit report has never been part of the short-sale package or disclosed previously.
Sorry, but no – not illegal. Once again, it’s a demand by the INVESTOR, BofA are just acting upon that request.
Legally they have no recourse if the property is foreclosed upon and it normally is easy to demonstrate that BofA benefits from accepting a short-sale vs. foreclosure option.
?
It basically amounts to extortion and bribery to require a seller make a contribution or accept a promissory note at the last moment after going through the process and trying to do a short-sale on non-recourse loans.
No, I beg to differ. It’s a mitigation. You are asking a financial institution to take less than what is owed. By contractual rights, they have the option to ACCEPT – REJECT or COUNTER based on their guidelines. The seller has the option thru negotiation to decide whether or not a contribution to closing or acceptance of promissory note, fits well into their own financial intentions regarding the short sale. Remember, they are still the deed holder.
This is yet one more example of how our government is no where to be found in assisting the public and these large banks are being allowed to do whatever they want. Shame on Bank of America!
Well, if you want to think that you can. REMEMBER: Short Sales are like cakes – they all different – yet they’re all CAKES> J
I'm Mike Luzzo with Charles Rutenberg Realty, your Orlando Real Estate Agent. I am your personal source for answers to any questions about Orlando Homes for Sale.
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Happy Friday, everyone! Have a wonderful weekend. Via Monte Pratt (Jack Pratt Signs):
In an environment of ever increasing changes in communication and its form of delivery, design is fundamentally vital. Design is the core of marketing, as marketing is the core of communication to your clients and prospects. Without design, we are messages without form or flare, words with no color or significance. Design is essential!
Innovation is about creative breakthroughs and insights being put into action, becoming realities more than theories and making a real difference peoples lives. Our goal is to bring you solutions to make your business a success.
As your partner in success, I'd like to introduce to you our latest program, specifically for the real estate industry:
THE DESIGN STUDIO by Jack Pratt Signs

Our graphic design services are tailor made to your satisfaction for "flat-rates", not hourly. Your guarantee? My word. Rest assured, we'll work as long and hard as it takes to design your image until you absolutely love it. Go to jackpratt.com/activerain for our a-la-cart menu and package deals. Jack Pratt Signs will create and produce your signs, while you have the choice to use a printer of your choice for other printed materials. We have vendors lined up to provide finished printed materials at discounted rates.
For Active Rain Members, upon your order of any package, we will design a digital icon at no cost! Use your icon for your profile picture here on Active Rain, Facebook, Twitter and other social network sites.
Call us today at 800-299-5551 or e-mail monte@jackpratt.com to get started today!

HUGE Community Garage Sale - Waterford Trails
This Saturday, March 6 - 8am - 2pm
MANY HOMEOWNERS PARTICIPATING
For more information or to participate call Mike Luzzo @ 407-222-4545
Avalon Park Blvd & Colonial, Orlando, FL 32828

Via Phil Caulfield Jumbo Loan California DRE #01030082 (RMC Real Estate Loans - Jumbo, Construction, Private Money):
I want to tell you about a strategy I am developing that will enhance my Twitter stature while at the same time giving exposure to my fellow ActiveRainers.
How many bookmarks from ActiveRain do you have? I think I have around 75. I bookmarked these posts because I think they taught me something valuable, and so I could refer back to them when needed. 
Here is what I am doing with those bookmarked articles: I am Tweeting them out on an hourly basis. These Tweets of valuable content will result in more followers for me on Twitter. It also gives you, my fellow ActiveRainers, more exposure of your great content. It's a win-win situation!
How, you may ask, am I Tweeting these articles out on an hourly basis? I use a web-based program called AutomaticallyYou. AutomaticallyYou save you time because it automates social media functions that you normally have to spend a lot of time on. It is a social media virtual assistant. It can send out scheduled Tweets on Twitter. It can update your status on Facebook. It can find friends for you on Facebook and MySpace. You can use any and all of these functions, your choice. Personally, I mainly use it for Tweets.
Here is an article I have previously written about AutomaticallyYou if you would like more information.
I have been sending Tweets of my own blog posts, but now I have more content to Tweet by using these bookmarked posts. In one day, one of the Tweets I sent resulted in 86 click-throughs for one of the bookmarked posts of a fellow ActiveRainer!
Is this hard to set up, you may ask? It's really simple. All you need are your bookmarks and a link shortener. If you want to schedule the Tweets on an ongoing basis, you will need a program like AutomaticallyYou.
Here is a link to my Twitter account so you can see what I have been Tweeting. As you can see, I am Tweeting my own blog posts, funny quotes, and the blog posts of fellow ActiveRainers. Now that I have set this up, it's set it and forget it, for the most part! As I write new blog posts, and bookmark others, they are very easy to add.
Here is my thought process with this strategy - Tweeting quality content results in more followers - more followers means more exposure - more exposure means more business. And the icing on the cake is I am giving you, my ActiveRain friends, more exposure to your quality content, which I hope will mean more business for you.
What do you think of this strategy?
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Mike Luzzo | Keller Williams Advantage II Realty | 407-222-4545
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8209 Chelsworth Drive, Orlando, FL
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Beautiful short sale home! High quality! Must see!
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3BR/2BA Single Family House
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offered at $185,000
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| Year Built |
Unspecified |
| Sq Footage |
1,807 |
| Bedrooms |
3 |
| Bathrooms |
2 full, 0 partial |
| Floors |
Unspecified |
| Parking |
Unspecified |
| Lot Size |
Unspecified |
| HOA/Maint |
$0 per month |
DESCRIPTION
| SHORT SALE-As part of the purchase process buyer MAY be charged for the cost of mitigation; Buyer's Agent please see attached fee addendum, if applicable. Vaulted ceilings. Custom light fixtures. Great floor plan for entertaining. Bright, open kitchen. Upgraded windows Fenced Yard. Custom heated pool and spa with salt water filtration system. If property is vacant and utilities are off, it will be the Buyer's responsibility to turn on the utilities for inspections and/or appraisals. |
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| see additional photos below |
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PROPERTY FEATURES
| - Central A/C |
- Central heat |
- Walk-in closet |
| - Tile floor |
- Family room |
- Living room |
| - Dining room |
- Breakfast nook |
- Dishwasher |
| - Washer |
- Dryer |
- Laundry area - inside |
| - Balcony, Deck, or Patio |
- Yard |
- Swimming pool |
| - Jacuzzi/Whirlpool |
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ADDITIONAL PHOTOS
 Photo 1
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 Photo 3
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 Photo 4
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 Photo 5
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 Photo 6
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Contact info:
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Mike Luzzo
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Keller Williams Advantage II Realty
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407-222-4545
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For sale by agent/broker
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Posted: Feb 22, 2010, 4:21pm PST
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Via ActiveRain Approved Business Builders (ActiveRain - Approved Business Builders):

Capture 2 Close is the newest weapon in the Real Estate Agent’s arsenal of strategic prospecting, turning listings into networks of Prospective Buyers.
On behalf of agents throughout the country, C2C screens, converts and tracks prospects, generated via sign riders, capturing essential data from real estate consumers.
Statistics show more than 72% of all buyers drive around evaluating neighborhoods.
Acting as a professional extension of your real estate team, C2C promptly responds to these Prospective Buyers to:
- Filter out callers who are non-workable,
- Pre-qualify Potential Buyers,
- Capture essential contact data and criteria from prospects without current representation.
C2C’s proven methodology provides legitimate leads EXCLUSIVELY to the Listing Agent with little time and resource investment, saving YOU, the Agent, valuable time.
CAPTURE 2 CLOSE eliminates the challenges of traditional call capture systems with two distinct aspects:
ENHANCED CALL CAPTURE:
- C2C sign riders feature 800 #s without extensions, solving the logistics nightmare regarding property assignments.
- C2C’s national MLS integration provides current property information, thus agents are NOT required to record and re-record timely audio tours.
- Sign Callers hear audio tours recorded in a human voice, either in English or Spanish.
- Bilingual property information can also be texted to the Sign Caller’s cell phone.
LEAD CONVERSION/MANAGEMENT:
- C2C’s system is notified of every property inquiry, and promptly returns the call on behalf of the Agent.
- C2C’s Call Center uses a proven psychological approach when engaging Sign Callers.
- C2C filters unqualified inquiries and captures legitimate leads EXCLUSIVELY passed to the Listing Agent.
- Our Agents receive qualified leads - full contact information and criteria from Buyers WITHOUT representation.
C2C is strictly a performance-based, lead-generation company:
We are never compensated for our leads until the agent has made it to the closing table.
Founder and CEO, Dan Nevitt, understands from an agent’s perspective that marketing dollars are hard to come by, and paying for services which rarely pan out is extremely discouraging. C2C offers Active Rain Agents an opportunity to MAGNIFY YOUR SUCCESS with CAPTURE 2 CLOSE.
Getting started with C2C is easy:
- Visit www.Capture2Close.com
- Click on the Contact Button and fill out your information.
- You will be contacted by our office and receive instructions regarding your Agent Profile and how to order sign riders.
CAPTURE 2 CLOSE 3624 Long Prairie RD, Suite 100-E Flower Mound, TX 75022 866-222-3160 Cell: 214-783-1312 agents@capture2close.com www.capture2close.com
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Mike Luzzo
Alafaya,
FL
More about me
Charles Rutenberg Realty
Address: 933 Lee Road Suite 300, Orlando, FL, 32810
Office Phone: (407) 622-5901 x 122
Cell Phone: (407) 222-4545
Email Me
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