charleston real estate: Are you using the right photos for your client? - 10/09/09 06:45 PM
This week I staged a luxury home in Kiawah Island and unfortunately finished after it was getting dark, leaving me with less than fabulous photos.  Going back to get new photos wasn't an easy feat, however.  My office is over 1.5 hrs away, the community is gated and gaining entrance isn't … (27 comments)

charleston real estate: Small changes in the bedroom can make a big improvement.... - 10/09/09 06:21 PM
As stagers a big part of our job is frequently working with what a homeowner has to keep the budgets low.  Frankly it isn't always economical to rent or purchase all new, nor is it even really necessary.  In this luxury home in Kiawah Island, the sellers used this home as … (6 comments)

charleston real estate: Diary of a Home Renovation - Prime, Paint and Cave be gone.... - 09/27/09 08:31 PM
Why is it that so many 1970s homes have wood panelling?  Ok, so that was sylish back then but why do so many men still like it?  Why is it that men cringe when you say you want to paint over wood?  Well, if you are one of those guys who love … (13 comments)

charleston real estate: Diary of a Home Renovation - Sometimes making do is good enough.... - 09/27/09 08:17 PM
In order to close on our new home we were told a few things by our lender - the first of which was it would have to have usable flooring throughout the home.  Well, somehow they let the fact that there was no carpeting slide upstairs, but the kitchen seemed to … (3 comments)

charleston real estate: Diary of a Home Renovation - Sometimes it gets worse before it gets better - 09/27/09 07:40 PM
We've been working on the new home for about 2.5 weeks now and are definately making progress.  Unfortunately sometimes it's really hard to tell.  A lot of what we've been doing has been ripping things apart, tearing it out or pulling it down.  The good news is that this part of … (6 comments)

charleston real estate: Demystifying the Staging Process for Charleston, SC Agents - If it doesn't sell then we'll stage it... - 08/17/09 09:38 PM
If the home doesn't sell in the first month or two, then I'll stage.  This philosophy, designed to save money, actually has a tendency to cost the seller more than they could possibly stand to gain - in both time and money.  
    
MLS PHOTO BEFORE                                                 MLS PHOTO AFTER
Think … (5 comments)

charleston real estate: Demystifying the Staging Process for Charleston, SC Agents - Only High End Homes Need to Be Staged - 08/14/09 08:13 PM
After talking to past clients we've realized that often times this is because many agents just don't have enough information.  In this series, we'll begin addressing some of the most common concerns.     
Only High End Homes Need to Be Staged. We hear this comment from both agents and homeowners. People have … (1 comments)

charleston real estate: Demystifying the Staging Process for Charleston, SC Agents - Cost & Who Pays - 08/13/09 07:25 PM
You've seen our blogs and our success stories and still we see many homes on the market, right here in Charleston, in desperate need of staging.  After talking to past clients we've realized that often times this is because many agents just don't have enough information.   
Cost & Who Pays?  Agents seem to … (5 comments)

charleston real estate: Motivation, Education, Helping others move on & Creating Unlimited Opportunities - 08/09/09 08:56 PM
Earlier tonight I wrote a blog My client doesn't really want to sell so how do I get them to stage? that is about how to discuss home staging with a client who needs to sell but doesn't really want to.  In that blog I took a real live situation that happened … (14 comments)

charleston real estate: My client doesn't really want to sell so how do I get them to stage? - 08/09/09 06:18 PM
This weekend I had a situation where I was searching for properties on MLS.  My family is moving and as usual we are looking for a dog house in a nice neighborhood to purchase.  This way we can benefit for our skill sets and others who don't understand how important it … (15 comments)

charleston real estate: Technology Changes the Way Real Estate is Sold... - 07/23/09 06:02 PM
The Real Estate Industry has continued to evolve over time.  With its evolution have come many new and exciting fields of technology and subsidiary business.  Just 10 -15 years ago agents were an essential commodity in the business of buying and selling homes because there was almost no way of finding … (13 comments)

charleston real estate: Charleston's local statistics - Homes Staged and Sold in under 30 days! - 07/22/09 10:00 PM
So you think the market is a little stagnant in Charleston?  That definately isn't what we are seeing with our staging services.  Take a look at these properties that were staged and went under contract in 30 days or less!
MLS# 2904781 - Listed: 2/17/09 Owner Occupied Consultation provided prior to … (1 comments)

charleston real estate: One of my most important staging jobs this year - my own home! - 07/06/09 02:29 PM
All of our staging jobs are important, but when the staging job actually belongs to the stager, well, then it had better be good, right?  Last week many of you saw my updates on Facebook and Twitter and may have noticed that I was franticly working on minimizing and more importantly … (5 comments)

charleston real estate: It's hard to argue with staging when the numbers are there in black and white.... - 06/30/09 09:23 PM
Bevin  has been working putting some statistics together for a new flyer and I have to say that even I am impressed.  First Impressions has been busy this year and thankfully we've got some great stats to prove it. 
It is hard to argue with hard facts and numbers...  Staging turns listings … (6 comments)

charleston real estate: Deja vu?? What happens when two of us do the same house two years apart? - 06/26/09 06:32 PM
Last week I received an email from a past client.  Two years ago we staged her downtown Charleston loft and in less than a month it went under contract.  The deal was supposed to be a lease to own, but apparently things didn't go exactly as planned with the economy and … (18 comments)

charleston real estate: The only one in this neighborhood.... Are you taking notes? - 01/14/08 01:55 PM
Grassy Creek in Mt. Pleasant is a great little neighborhood.  The homes are well built and attractive.  There is an active community association and plenty of amenities.  In September, an agent for one of sellers in this community contacted us.  The seller was moving, the home was now going to be vacant.  … (19 comments)

charleston real estate: L'Escale - A little French Provence in Coastal Carolina - 10/20/07 03:48 PM
This is the stunningly gorgeous L'Escale.  I had the huge honor of staging this week.  Kelly Builders has done an amazing job with this home.  I admit that I am in multi-million dollar homes on a regular basis and this is one of the few I really wanted to buy myself.  … (11 comments)

charleston real estate: No SNOB here... Come see for yourself.... - 09/21/07 06:28 PM
Here in Charleston, SC we have a restaurant called SNOB (Slighly North of Broad).  You see, living South of Broad is a big deal!  This is where history awaits.... beautiful homes, The Battery, waterfront parks....
The home I finished staging today is no SNOB, it is in fact, South of Broad.. take … (8 comments)

charleston real estate: Staged home exceeds sale expectations.... SOLD IN 42 DAYS after being listed for 6 months. - 06/29/07 05:54 PM
A while ago I posted How I got my last staging job and then followed up with the UPDATE.  To refresh briefly and continue the follow up process - I received a call from an investor who owned a property currently for sale on exclusive Daniel Island.  He had discussed (when the … (5 comments)

 
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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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