first impressions: Learn Home Staging from industry leaders Christine Rae, Melissa Marro & Linda Barnett in Indianapolis! - 10/23/09 11:55 AM
Certified Staging Professionals (CSPTM) course comes to Indianapolis, Indiana

PRLog (Press Release) - Oct 22, 2009 - CSPTM certified staging courses are cutting edge and recognized by leaders in the field of the home staging training industry. The Certified Staging Professional Organization offers a variety of specialized courses.  The CSPTM … (1 comments)

first impressions: Are you using the right photos for your client? - 10/09/09 06:45 PM
This week I staged a luxury home in Kiawah Island and unfortunately finished after it was getting dark, leaving me with less than fabulous photos.  Going back to get new photos wasn't an easy feat, however.  My office is over 1.5 hrs away, the community is gated and gaining entrance isn't … (27 comments)

first impressions: Small changes in the bedroom can make a big improvement.... - 10/09/09 06:21 PM
As stagers a big part of our job is frequently working with what a homeowner has to keep the budgets low.  Frankly it isn't always economical to rent or purchase all new, nor is it even really necessary.  In this luxury home in Kiawah Island, the sellers used this home as … (6 comments)

first impressions: Finding the luxury in a master suite of a million dollar listing..... - 10/07/09 03:04 PM
This week my assistant and I staged a phenomenal home in the luxury Kiawah Island market.  The agent, Lucie Jones of Dunes Properties, and I have worked together before.  The last home we worked together on defied odds and sold in 4 months (the average DOM in this community is over a … (12 comments)

first impressions: Diary of a Home Renovation - Fabulous flooring! - 10/07/09 12:59 PM
While I was out of town last week perhaps the biggest change to our house to date took place... NEW FLOORS!! While the before photos of the living room look OK, to be honest the laminate flooring was gross.  It obviously had gotten wet and as laminate tends to do was … (7 comments)

first impressions: Feeling overwhelmed, overworked and stressed out? - 10/04/09 09:43 PM
With so much travelling lately I've finally had a chance to catch up on some reading that I've been wanting to do.  A couple of weeks ago, sitting in the Chicago airport,  I went on Amazon and ordered a few books which had been recommended to me.  I wanted reading materials for … (9 comments)

first impressions: Diary of a Home Renovation - Prime, Paint and Cave be gone.... - 09/27/09 08:31 PM
Why is it that so many 1970s homes have wood panelling?  Ok, so that was sylish back then but why do so many men still like it?  Why is it that men cringe when you say you want to paint over wood?  Well, if you are one of those guys who love … (13 comments)

first impressions: Diary of a Home Renovation - Sometimes making do is good enough.... - 09/27/09 08:17 PM
In order to close on our new home we were told a few things by our lender - the first of which was it would have to have usable flooring throughout the home.  Well, somehow they let the fact that there was no carpeting slide upstairs, but the kitchen seemed to … (3 comments)

first impressions: Diary of a Home Renovation - Sometimes it gets worse before it gets better - 09/27/09 07:40 PM
We've been working on the new home for about 2.5 weeks now and are definately making progress.  Unfortunately sometimes it's really hard to tell.  A lot of what we've been doing has been ripping things apart, tearing it out or pulling it down.  The good news is that this part of … (6 comments)

first impressions: Staging Pays off - Under Contract in Park West, Mt. Pleasant in less than 24 hrs! - 09/26/09 06:43 PM
One of the things stagers and agents need to stop talking about is how much staging costs.  in today's market we need to talk about the INVESTMENT of staging.  Staging doesn't cost nearly as much as it provides in saved time on market and higher offers. 
Recently a Realtor in the … (9 comments)

first impressions: Diary of a Home Renovation - The Beginning - 09/26/09 12:27 PM
A couple of friends who know that I recently purchased a home in need of massive renovation told me that I should begin putting together a blog about what all is involved, the process, tips and cost.  This diary, in additon to my regular blogs will attempt to tell the story.  … (11 comments)

first impressions: Demystifying the Staging Process for Charleston, SC Agents - If it doesn't sell then we'll stage it... - 08/17/09 09:38 PM
If the home doesn't sell in the first month or two, then I'll stage.  This philosophy, designed to save money, actually has a tendency to cost the seller more than they could possibly stand to gain - in both time and money.  
    
MLS PHOTO BEFORE                                                 MLS PHOTO AFTER
Think … (5 comments)

first impressions: Demystifying the Staging Process for Charleston, SC Agents - Only High End Homes Need to Be Staged - 08/14/09 08:13 PM
After talking to past clients we've realized that often times this is because many agents just don't have enough information.  In this series, we'll begin addressing some of the most common concerns.     
Only High End Homes Need to Be Staged. We hear this comment from both agents and homeowners. People have … (1 comments)

first impressions: Demystifying the Staging Process for Charleston, SC Agents - Cost & Who Pays - 08/13/09 07:25 PM
You've seen our blogs and our success stories and still we see many homes on the market, right here in Charleston, in desperate need of staging.  After talking to past clients we've realized that often times this is because many agents just don't have enough information.   
Cost & Who Pays?  Agents seem to … (5 comments)

first impressions: Motivation, Education, Helping others move on & Creating Unlimited Opportunities - 08/09/09 08:56 PM
Earlier tonight I wrote a blog My client doesn't really want to sell so how do I get them to stage? that is about how to discuss home staging with a client who needs to sell but doesn't really want to.  In that blog I took a real live situation that happened … (14 comments)

first impressions: My client doesn't really want to sell so how do I get them to stage? - 08/09/09 06:18 PM
This weekend I had a situation where I was searching for properties on MLS.  My family is moving and as usual we are looking for a dog house in a nice neighborhood to purchase.  This way we can benefit for our skill sets and others who don't understand how important it … (15 comments)

first impressions: Technology Changes the Way Real Estate is Sold... - 07/23/09 06:02 PM
The Real Estate Industry has continued to evolve over time.  With its evolution have come many new and exciting fields of technology and subsidiary business.  Just 10 -15 years ago agents were an essential commodity in the business of buying and selling homes because there was almost no way of finding … (13 comments)

first impressions: Charleston's local statistics - Homes Staged and Sold in under 30 days! - 07/22/09 10:00 PM
So you think the market is a little stagnant in Charleston?  That definately isn't what we are seeing with our staging services.  Take a look at these properties that were staged and went under contract in 30 days or less!
MLS# 2904781 - Listed: 2/17/09 Owner Occupied Consultation provided prior to … (1 comments)

first impressions: It's hard to argue with staging when the numbers are there in black and white.... - 06/30/09 09:23 PM
Bevin  has been working putting some statistics together for a new flyer and I have to say that even I am impressed.  First Impressions has been busy this year and thankfully we've got some great stats to prove it. 
It is hard to argue with hard facts and numbers...  Staging turns listings … (6 comments)

first impressions: Deja vu?? What happens when two of us do the same house two years apart? - 06/26/09 06:32 PM
Last week I received an email from a past client.  Two years ago we staged her downtown Charleston loft and in less than a month it went under contract.  The deal was supposed to be a lease to own, but apparently things didn't go exactly as planned with the economy and … (18 comments)

 
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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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