How to Write a Press Release Mini Series - Day Four of Five - 07/28/10 02:11 AM
Today's post is about back links. Just like any an SEO enhanced web page back links are also important for your Press Release. Creating back links within your press release is a very important SEO tool but there are a few points to keep in mind when creating these links:
1. Guideline to writing a release is 1 link per 100 words
2. Release should be between 400-650 words at best (so 5 links are ideal)
3. What should these links include?
Your company name should appear in the content with a link back to your home page Link a targeted … (4 comments)

How to Write a Press Release Mini Series - Day Three of Five - 07/27/10 08:59 PM
On Day 3 I want to talk about tools you can use to help you with keywords and LSI keywords. Here is a list of tools you can utilize through Google to find the perfect keyword(s), keyword phrases and LSI keywords.
1. Google Adwords – use to search for related keywords https://adwords.google.com/select/KeywordToolExternal For example: I ran a search on the broad keyword – IDX. Adwords gave me results of similar keywords and the popularity of each. This way I could focus on keywords that are adaptable to my content and press release but are not necessarily too competitive.
1a. LSI … (2 comments)

How to Write a Press Release Mini Series - Day Five of Five - 07/27/10 10:17 AM
Now all that's left to do with your press release is to decide where you are going to submit it for all your intended clients to view. Make sure you choose a site that will give your release maximum exposure - here are some sites I suggest:
http://free-press-release.com/
http://www.pr.com/
http://real-estate.dbusinessnews.com/
http://www.malebits.com/
http://www.prweb.com/
http://realestaterama.com
Bringing it all together: There are 5 technical parts of a press release:
Title - Include the keyword phrase in the title Summary - Give a synopsis of the press release in one to two sentences using secondary keywords Body - Writing subjectively and in the third person, … (7 comments)

 
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