website tips: Get Out Their And Comment - 02/15/09 10:50 AM
I wrote a post a few weeks ago on why we should comment on blogs.  The blog I maintain is very relevant to the Real Estate industry so the moral of the story was to take sometime and begin to comment.  I even offered a reciprocol comment.  Well out of the 1,200 people who … (12 comments)

website tips: Today's Agents Need a Web Strategy and Not Just a Website - 02/01/09 10:40 AM
I have clients ask me all the time; "I have a website and IDX but I do not get many leads". That sound might resonate to many of you out there but their is a real good reason why this happens. Websites today are more than just a bunch of pages, … (12 comments)

website tips: 4 Ways to Get Return Visits To Your Website - 12/19/08 09:15 AM
Buying and selling real estate is not usually done overnight. Quite often you need to build a relationship with your client before the transaction happens. You can also build relationships online in several ways. Generally you will notice that returning prospects are much easier to convert into clients because the more … (24 comments)

website tips: Get modivated for the hungry buyer - 12/17/08 05:21 AM
Does your website use Direct Response Marketing?  I see a lot of websites that have no real call to action items on their pages so what the agent mistakes for a poor preforming website sometimes is just a lack of channeling your viewers.
“Direct response marketing is a form of marketing … (8 comments)

website tips: 5 Simple Website Rules - 12/15/08 11:18 PM
Here are some suggestions for everyone that has a website. When designing a website you sometimes only have one chance to keep the visitor from clicking the back button on their web browser. For years, we have been told that when going to an interview you have 10 seconds to make … (13 comments)

website tips: Interesting Facts on Buyers and the Internet - 12/11/08 08:15 PM
The 2008 National Association of Realtors Profile showed an overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel. When asked where … (7 comments)

website tips: Is your website magic? - 12/01/08 09:47 PM
I think if I had a penny for every time someone asked me why their website is not getting 30 leads per month I would be rich.
"The build and they shall come" attitude of some web owners puts them at a very distinct disadvantage now a days. Today's websites need … (20 comments)

website tips: RSS and Blogging - 11/27/08 09:30 AM
Real estate practitioners must send millions of e-mail messages every day: updates to buyers with the latest listings from the MLS and e-newsletters to prospects to generate new business. Now tell me this: How many of those messages do you think actually get opened and read? Far fewer than you think.
(5 comments)

website tips: Quick Tips for Inbound Linking - 11/24/08 06:29 AM
Here are some quick tips to getting inbound links.  For those of you on the quest these ideas might help.
The key to getting people to link to you is establishing a dominant presence. If you become the authority in your marketing area (Westwood New Jersey) people will naturally want to … (5 comments)

website tips: What's in a Web Page? - 11/22/08 10:23 AM
Every web page created has a few common parts. To properly optimize any page an understanding of these parts is important. Here is what a general web page looks like in HTML. Hypertext Markup Language (HTML) is the language that every web page is made out of. Knowing what each does … (9 comments)

website tips: Is an Internet Lead Really Different? - 11/16/08 06:08 PM
Some people argue that an Internet lead is different than a lead coming from a more grass roots system. Well I am one of those people. The biggest mistake an Agent can make is to mis-handle an Internet lead. Used properly the Internet can be a valuable asset. An asset than … (5 comments)

website tips: KIS (Keep It Simple) - 11/14/08 05:25 PM
Today's Real Estate Website has become more than just a pretty picture.  With the advent of technology, the proliferation of syndicated listings, IDX, and Web 2.0 your website is can become a portal of knowledge for the home buyer.
I titled my post KIS because with this influx of technology we … (3 comments)

website tips: Does Your Website Have What It Takes? - 11/14/08 05:59 AM
Today’s website plays a vital role in any REALTORS online marketing arsenal. That being said it is vital that your website stands out. When someone visits your website you have about 10 seconds to establish a relationship. In those 10 seconds your visitor will decide if your website meets his/her criteria. … (11 comments)

website tips: RSS Feeds and the Busy Agent - 11/13/08 03:51 PM
RSS Feeds RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
RSS feeds push changing content directly to the people who subscribe (or the RSS reader pulls it … (3 comments)

website tips: Website SEO 101 - 11/13/08 01:47 PM
I have been designing websites for over 10 years and people always ask me; “How do you get into the search engines” or “How do I get my website ranked”. Well the simple answer is you can certainly pay a SEO (Search Engine Optimizer) expert or you can dig in and … (2 comments)

website tips: Link Popularity - 11/13/08 01:22 PM
Why is Link Popularity a key in good rankings?
Search Engines are just software programs that try to rank your website based on the content they scan. They use a series of algorithms to give your content a ranking score. Then they compare that score to all the other websites they … (9 comments)

 
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Mark Menzella -We build websites for Realtors

Fairfield, NJ

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Address: 333A U.S. Highway 46, Fairfield, NJ, 07004

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Everything Internet. This blog is all about how REALTORS can leverage the Internet. Stop in and see my posts on how you can fine tun your website, get SEO tips, or just ask me a question. I'll listen and always give you an answer.


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