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acre: How the 99 Cent Song Saved the Music Industry and What Real Estate Can Learn - 10/15/11 10:48 AM
With the death of Steve Jobs, much has been written about the incredible contributions he made to the computer industry. Much less noted was the fact that he also revolutionized five other industries: animated movies, music, phones, table computing, and digital publishing. There are so many lessons to be learned from the genius of Mr. Jobs but for now, let’s focus on just ONE of the industries he transformed by climbing into the old time machine to remember the music industry prior to iTunes. The music industry in 2001 was at a crossroads. Consumers were restless and increasingly unwilling to continue … (8 comments)
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acre: Think Different - The Best Tribute to Steve Jobs - 10/06/11 08:40 AM
WIth the passing of Steve Jobs, there will be many tributes but in my humble opinion, there will be none as encompassing, nor one as important to the challenges we face in our industry as the simple recitation of his 1998 ad "Think Different":
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo.
You can quote them, disagree with them, glorify and vilify them. About the only thing you can't do is … (8 comments)
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acre: Buyer Services are not FREE! They’re just Financed. - 09/13/11 08:56 AM
OK, be warned. This is a rant, but I need to get it off my chest.In this tough market, with so many sellers underwater, there is an increasing need to work with buyers and we’re seeing even seasoned listing agents working with buyers out of necessity. But with it, the frustration is increasingly oozing out of AR on the lack of buyer loyalty, how no one wants to sign a buyer agency agreement, that even if they sign it, you can’t enforce it, etc, etc, etc. See Mimi Foster’s excellent post An Intense (and embarrassing) real estate lesson to see a … (38 comments)
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acre: The Realtor® of Tomorrow (Oops - that is Today) - 08/07/11 04:20 PM
We love to talk about the Realtor® of tomorrow but we ought to be talking about the Realtor® of today as we've lost a lot of ground in two crucial areas:
Not recognizing how the role of the real estate agent has changed over the last 30 years and Not adapting to the tremendous growth of technology First, the change in our role: I'm going to state a premise that is controversial but I believe to be true: real estate can and should no longer be defined as a sales profession. The sales model made total sense when our sole responsibility … (0 comments)
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acre: Whether Rebates or Referral Fees, It Still Adds Up to the Same Thing - Hands in our Pockets - 06/09/11 02:31 PM
There's been a lot of talk of late regarding commission rebates. The consumer, squeezed by the market, is increasingly asking for them and many in our industry are increasingly providing them.But...we sure don't like it!From our vantage point, it feels like hands in our pockets, grabbing at our shrinking paycheck. It feels like...DARE I SAY IT?...the way we have felt for years when relocation companies offer us a coveted buyer or seller in a nice price bracket but attached at the hip to a pile of extra paperwork AND a 30-35% cut out of our check for the privilege!From our vantage … (5 comments)
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acre: Do-It-Yourself Opportunites Versus Expert Advice and Fiduciary Care - Why Can't the Consumer Have Both? - 05/16/11 08:01 AM
A few years back in an article in RIS Magazine, Brian Buffini, founder and chairman of Buffini & Company, made a very interesting observation: although 80-90% of real estate buyers start their home search online, almost none would actually go to the next step and click “Add to Shopping Cart.”Online technology gives the consumer a running start. But to cross the finish line, they need a flesh-and-blood Realtor® who knows the local market and the ins and outs of bringing the transaction to close.The problem is that traditional real estate companies and associations are still telling the public that if they … (2 comments)
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acre: Shouldn't There Be Merit Pay for REALTORS®? I'm just sayin... - 03/15/11 09:31 AM
A couple of months ago, Kirby, our family dog, started scratching himself like crazy. So, like any good mommy owner, I took him to the vet. Unfortunately, his regular doctor (who has 30 years experience) was away on vacation so he saw a new doctor just out of vetinarian school. He checked Kirby over and gave me a prescription. Alas, he misdiagnosed Kirby's problem, necessitating two MORE visits. It wasn't until the third visit when his regular doctor was back, that Kirby was diagnosed properly.But what really fried me was the bills for the visits. I was charged the same thing … (12 comments)
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acre: What's all this chatter about ACRE®? - 01/09/11 11:42 AM
Since Margaret Rome's post:
Give Yourself a Gift of Education..Consider Real Estate Consulting! we've had lots of enrollments from AR. But we've also received some questions regarding what ACRE® is all about and more importantly why are we offering it at no charge??? So, if you've been wondering, here's a short video which explains a bit about the ACRE® (Accredited Consultant in Real Estate) program:
Regarding, why we are offering the course for free (we AR types are a skeptical bunch!) the answer is simple: Our mission is to transform the Real Industry toward providing CHOICES to consumers in both … (3 comments)
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acre: Lack of Transparency Befuddles Today's Consumer... - 08/18/09 10:05 AM
...whether they are dealing with Health Care or Real Estate Services.
I was chatting with a friend of mine last week when he admitted that he had been without health insurance since he got out of college. Given that he's a real estate agent, that's not so surprising: as an independent contractor he's on his own regarding health insurance and many in our industry have simply taken their chances, especially when they are young and healthy like my friend Jack.
But as part of the approximately 15% of Americans who are uninsured, Jack has a window on a phenomenon that few … (0 comments)
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Mollie Wasserman - Real Estate Trainer & Founder - ACRE®
Framingham,
MA
More about me…
Accredited Consultant in Real Estate® LLC
Office Phone: (508) 294-0106
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