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consulting: Buyer Services are not FREE! They’re just Financed. - 09/13/11 08:56 AM
OK, be warned. This is a rant, but I need to get it off my chest.In this tough market, with so many sellers underwater, there is an increasing need to work with buyers and we’re seeing even seasoned listing agents working with buyers out of necessity. But with it, the frustration is increasingly oozing out of AR on the lack of buyer loyalty, how no one wants to sign a buyer agency agreement, that even if they sign it, you can’t enforce it, etc, etc, etc. See Mimi Foster’s excellent post An Intense (and embarrassing) real estate lesson to see a … (38 comments)
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consulting: The Clothing Store Versus Your Own Personal Shopper (and what does this have to do with Real Estate?) - 09/05/11 01:25 PM
Suppose you had an upcoming seminar next month and needed to buy a couple of nice suits. You have two choices: you can either shop at a leading clothing store or you can hire yourself a personal shopper. If you go to the clothing store, the salesperson will probably do their best to sell you a suit. Hopefully, they'll be very helpful to you by showing you the inventory they have at their particular store. Of course, since they're working for the store, their focus is to move the merchandise. If they can please you at the same time, that's a … (7 comments)
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consulting: The Realtor® of Tomorrow (Oops - that is Today) - 08/07/11 04:20 PM
We love to talk about the Realtor® of tomorrow but we ought to be talking about the Realtor® of today as we've lost a lot of ground in two crucial areas:
Not recognizing how the role of the real estate agent has changed over the last 30 years and Not adapting to the tremendous growth of technology First, the change in our role: I'm going to state a premise that is controversial but I believe to be true: real estate can and should no longer be defined as a sales profession. The sales model made total sense when our sole responsibility … (0 comments)
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consulting: "The More you Spend, the More I Make". And That Makes Sense HOW? - 05/02/11 02:52 PM
Tish Lloyd wrote a wonderful post a couple of days ago:I work for YOU! It's okay to tell me what you're thinking!
For the most part, I really liked what Tish wrote: that it's vital that a buyer's agent develop a level of trust with her client - without that trust, it's very hard to do our job properly. But one paragraph gave me great pause:"The goal of finding a home you love and can comfortably afford, is my goal -- my only goal. Sure, my salary depends on closing sales -- there's no secret there. And, the more you spend … (7 comments)
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consulting: Work in the Present but Look to the Future - 03/07/11 11:24 AM
This week we had a post on our ACRE® Coaching Exchange about using the consulting model for assisting clients involved with short sales and foreclosures.The post resulted in a very spirited discussion given how many consumers are under water with their homes.However, it seems to me that many professionals are doing short sales and foreclosures right now because that's "all there is out there". And if it's an area that's paying you for your work, more times than not, all the power to you.But, from my vantage point, I see hords of practitioners, armed with the same limited offering, all chasing … (1 comments)
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consulting: Beyond Fee For Service - Why Real Estate Consulting is Catching Fire - 03/02/11 06:08 AM
In discussions about commissions and other compensation alternatives on AR, it's clear that there is a lot of confusion amongst real estate professionals about real estate consulting which is catching fire. Many confuse the consulting model with the old fee-for-service offerings that charge bargain-basement fees for functionary type services, or think it's some type of discounting scheme.
Nothing could be further from the truth! Real estate consulting is a whole new model that is at it's heart about elevating the role of the real estate professional by emphasizing where our value truly is - as a fiduciary, providing the representation, advocacy, … (7 comments)
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consulting: In the Evolving Role of the Real Estate Professional in the Internet Age, LESS IS MORE - 09/27/07 05:47 AM
Last week, in "Broker proposes new real estate marketing platform: Universal MLS", Inman News Writer Glenn Roberts discussed a "Universal MLS" that is the brainchild of Colorado real estate broker Creed Smith, a specialist in bank-owned foreclosure properties. A real estate broker since 1987 who has a master's degree in marketing, Smith said his vision for a new breed of MLS is based on his belief that real estate agents and brokers will inevitably play a lesser role in real estate transactions as Web-based services become increasingly popular with consumers.
Smith is quoted as saying "I'm absolutely sure that the way we … (2 comments)
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consulting: Bleeding Is Not Good for Your Business’ Health - 07/17/07 12:31 PM
In real estate today, large numbers of agents are competing for a shrinking market. With unlimited real estate information available online and multitudes of sites competing with, and seeking to replace the agent, the public increasingly looks at the agent (and brokerage), who only offers the traditional full-service package payable only by commission, as a commodity to be shopped by price. Limiting themselves to the traditional commission model, agents and brokerages are indeed swimming in a bloody red ocean of cutthroat competition. By contrast, real estate consulting, which provides the consumer responsible choices in the services they can obtain and how … (8 comments)
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Mollie Wasserman - Real Estate Trainer & Founder - ACRE®
Framingham,
MA
More about me…
Accredited Consultant in Real Estate® LLC
Office Phone: (508) 294-0106
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