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discounting: Are Real Estate Professionals Commodities? - 05/19/11 11:07 AM
In the 1995 movie, The American President, there is a scene where President Andrew Shepherd, is in a heated discussion with his domestic policy advisor, Lewis Rothschild, about the President's falling poll numbers.In this scene Rothschild pleads: "People want leadership, Mr. President, and in the absence of genuine leadership, they'll listen to anyone who steps up to the microphone. They want leadership. They're so thirsty for it they'll crawl through the desert toward a mirage, and when they discover there's no water, they'll drink the sand."To which President Shepherd responds: "People don't drink the sand because they're thirsty, Lewis. They drink … (4 comments)

discounting: In the Age of the Internet, Where is our Value? - 07/11/08 11:18 AM
Recently on the ACRE® Coaching Exchange, our coaching platform for ACRE® graduates, we had a very interesting discussion about where our value today lies as agents. It seems that in the tough market that we are working in, many agents are competing for listings by charging less than the competition and requiring less commitment in the way of an exclusive agency contracts with buyers.
This is so sad because you can never compete on price and stay in business. No matter how low you go, there will always be some desperate soul who will charge less. And when you don't require … (0 comments)

discounting: Think Real Estate Consulting is Just a Fancy Name for Discounting? - 09/08/07 11:39 AM

Or Just "Fee-For-Service"? Think Again.
A few years back when I was teaching "Introduction to Real Estate Consulting" at boards and associations, it was common for agents, brokers, and managers who didn't understand consulting to dismiss it as "discounting". This type of comment was always amusing to me because in fact, I developed my consulting model as an anecdote to discounting.
Commissions are, by their design, built on "high risk-high reward". In fact, the reason that commissions are a relatively expensive way for consumers to pay for real estate services is that the lion's share of what the consumer is paying for … (29 comments)

 
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Mollie Wasserman - Real Estate Trainer & Founder - ACRE®

Framingham, MA

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Accredited Consultant in Real Estate® LLC

Office Phone: (508) 294-0106

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