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fee for service: The Clothing Store Versus Your Own Personal Shopper (and what does this have to do with Real Estate?) - 09/05/11 01:25 PM
Suppose you had an upcoming seminar next month and needed to buy a couple of nice suits. You have two choices: you can either shop at a leading clothing store or you can hire yourself a personal shopper. If you go to the clothing store, the salesperson will probably do their best to sell you a suit. Hopefully, they'll be very helpful to you by showing you the inventory they have at their particular store. Of course, since they're working for the store, their focus is to move the merchandise. If they can please you at the same time, that's a … (7 comments)
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fee for service: The Realtor® of Tomorrow (Oops - that is Today) - 08/07/11 04:20 PM
We love to talk about the Realtor® of tomorrow but we ought to be talking about the Realtor® of today as we've lost a lot of ground in two crucial areas:
Not recognizing how the role of the real estate agent has changed over the last 30 years and Not adapting to the tremendous growth of technology First, the change in our role: I'm going to state a premise that is controversial but I believe to be true: real estate can and should no longer be defined as a sales profession. The sales model made total sense when our sole responsibility … (0 comments)
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fee for service: Are Real Estate Professionals Commodities? - 05/19/11 11:07 AM
In the 1995 movie, The American President, there is a scene where President Andrew Shepherd, is in a heated discussion with his domestic policy advisor, Lewis Rothschild, about the President's falling poll numbers.In this scene Rothschild pleads: "People want leadership, Mr. President, and in the absence of genuine leadership, they'll listen to anyone who steps up to the microphone. They want leadership. They're so thirsty for it they'll crawl through the desert toward a mirage, and when they discover there's no water, they'll drink the sand."To which President Shepherd responds: "People don't drink the sand because they're thirsty, Lewis. They drink … (4 comments)
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fee for service: Do-It-Yourself Opportunites Versus Expert Advice and Fiduciary Care - Why Can't the Consumer Have Both? - 05/16/11 08:01 AM
A few years back in an article in RIS Magazine, Brian Buffini, founder and chairman of Buffini & Company, made a very interesting observation: although 80-90% of real estate buyers start their home search online, almost none would actually go to the next step and click “Add to Shopping Cart.”Online technology gives the consumer a running start. But to cross the finish line, they need a flesh-and-blood Realtor® who knows the local market and the ins and outs of bringing the transaction to close.The problem is that traditional real estate companies and associations are still telling the public that if they … (2 comments)
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fee for service: "The More you Spend, the More I Make". And That Makes Sense HOW? - 05/02/11 02:52 PM
Tish Lloyd wrote a wonderful post a couple of days ago:I work for YOU! It's okay to tell me what you're thinking!
For the most part, I really liked what Tish wrote: that it's vital that a buyer's agent develop a level of trust with her client - without that trust, it's very hard to do our job properly. But one paragraph gave me great pause:"The goal of finding a home you love and can comfortably afford, is my goal -- my only goal. Sure, my salary depends on closing sales -- there's no secret there. And, the more you spend … (7 comments)
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fee for service: Shouldn't There Be Merit Pay for REALTORS®? I'm just sayin... - 03/15/11 09:31 AM
A couple of months ago, Kirby, our family dog, started scratching himself like crazy. So, like any good mommy owner, I took him to the vet. Unfortunately, his regular doctor (who has 30 years experience) was away on vacation so he saw a new doctor just out of vetinarian school. He checked Kirby over and gave me a prescription. Alas, he misdiagnosed Kirby's problem, necessitating two MORE visits. It wasn't until the third visit when his regular doctor was back, that Kirby was diagnosed properly.But what really fried me was the bills for the visits. I was charged the same thing … (12 comments)
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fee for service: Work in the Present but Look to the Future - 03/07/11 11:24 AM
This week we had a post on our ACRE® Coaching Exchange about using the consulting model for assisting clients involved with short sales and foreclosures.The post resulted in a very spirited discussion given how many consumers are under water with their homes.However, it seems to me that many professionals are doing short sales and foreclosures right now because that's "all there is out there". And if it's an area that's paying you for your work, more times than not, all the power to you.But, from my vantage point, I see hords of practitioners, armed with the same limited offering, all chasing … (1 comments)
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fee for service: Beyond Fee For Service - Why Real Estate Consulting is Catching Fire - 03/02/11 06:08 AM
In discussions about commissions and other compensation alternatives on AR, it's clear that there is a lot of confusion amongst real estate professionals about real estate consulting which is catching fire. Many confuse the consulting model with the old fee-for-service offerings that charge bargain-basement fees for functionary type services, or think it's some type of discounting scheme.
Nothing could be further from the truth! Real estate consulting is a whole new model that is at it's heart about elevating the role of the real estate professional by emphasizing where our value truly is - as a fiduciary, providing the representation, advocacy, … (7 comments)
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fee for service: What's all this chatter about ACRE®? - 01/09/11 11:42 AM
Since Margaret Rome's post:
Give Yourself a Gift of Education..Consider Real Estate Consulting! we've had lots of enrollments from AR. But we've also received some questions regarding what ACRE® is all about and more importantly why are we offering it at no charge??? So, if you've been wondering, here's a short video which explains a bit about the ACRE® (Accredited Consultant in Real Estate) program:
Regarding, why we are offering the course for free (we AR types are a skeptical bunch!) the answer is simple: Our mission is to transform the Real Industry toward providing CHOICES to consumers in both … (3 comments)
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Mollie Wasserman - Real Estate Trainer & Founder - ACRE®
Framingham,
MA
More about me…
Accredited Consultant in Real Estate® LLC
Office Phone: (508) 294-0106
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