making real estate videos: The Modern Day Real Estate Agent | See Any Video Making Gadgets Hanging From The REALTOR Utility Belt? - 02/09/12 06:14 AM
Like most industries, real estate marketing is way way more technical, faster paced today. Marketing is more complex because technology improved and driven by real estate buyers demanding you the agent, broker, REALTOR step up to the plate. To make those home run deliveries that are rich, full, satisfying, complete. Every time they log on for local community or individual property listing information.
The selection of the pathway for the job you do today wearing the REALTOR blue and gold "R" hardly resembles the agent or broker's day to day just a few years ago. Used to be snap a couple … (18 comments)
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making real estate videos: You Want Both Quality Real Estate Video AND Sound But..... - 02/05/12 09:40 PM
So so, thrown together real estate video can be explained, reinforced by the good sounding natural audio. But no matter how good the video, if the sound or audio of the real estate production is poor or cuts in and out, you have serious problems.
Wind blowing across the camera or axillary microphone is one distraction.
The chainsaw or lawnmower going full throttle next door or barking dog is another show stopper.
The home owners laughing, moving chairs in the kitchen that causes thumps and bumps both don't help the buyer's concentration. Or the polish on the overall real estate … (3 comments)
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making real estate videos: Real Estate Video | Things That Go Wrong You Control, The Ones You Don't. - 01/26/12 09:24 AM
Video for real estate marketing of the local area, the individual property listings is one sweet delivery media platform.
But the "show and tell" can get bogged down by elements you control.
And those you have no hope of changing to make the video useful, helpful.
For starters the videos for real estate marketing you shoot, edit, render and upload are NOT forty million dollar Hollywood creations. Are NOT designed to shock and awe impress or require beacoup dollars for a crew to enhance, polish and air brush. To razzle dazzle, cause a crowd to stampede the movie box office lobby for its … (10 comments)
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making real estate videos: The ME Real Estate Video Film Crew, Picked Them Up Donuts, Coffee At Sadie's Bakery. - 01/10/12 12:01 PM
About $2.62 invested in getting the ME real estate video "crew" coffee, bag of fresh chocolate sugared donuts from Sadie's Bakery. On the way to shoot a video from a ME real estate listing on Hunter Pond. No, not Golden Pond.
In a Hollywood forty million dollar block buster that is spine tingling exciting. Something edge of your seat cliff hanging. Action packed or dripping in drama productions mean the film crew costs are a whisker higher.
Coffee and donuts for a break would be considerable more, a deeper reach in the pocket. Opening up the wallet way way wider for a … (8 comments)
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making real estate videos: Making Effective Real Estate Videos Means Learning To Edit. - 01/03/12 04:57 PM
One of your New Year's resolutions (again) is to jump in with both feet, swinging arms to launch your real estate video marketing. To promote the local area, the individual properties in it. Not just your two most expensive real estate listings get the video treatment.
And not just endless on camera talks on whatever comes to mind, unscripted and hurried so you can say hey, I do video.
Video done right means learning how to edit. Not editing video means its like learning to fly with out wings. Real estate video editing is critical for a number of reasons.
One, … (3 comments)
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making real estate videos: Make Your First Real Videos Nothing, Nothing To Do With Real Estate Or Branding. - 06/16/11 06:23 AM
The mystery of real full motion video and the agony real estate agents, brokers, REALTORS go through thinking how do I promote my brand, my property listings using it.
Wanting chop chop easy, thrown together real full motion videos finger snapping quick.
Not a stitched together swerving in and out slide show but real video to add the powerful use of both the eyes and ears to the real estate dog and pony.
Start with short vignette videos. Not epic long, not a lot of edits, kept very simple in scope about a community event.
Something that shows the flavor … (29 comments)
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making real estate videos: Real Estate Video, Flirting With Eyeballs And Tickling Ears. - 04/28/11 07:02 AM
It's not hard to build a case for the merits of using real full motion video in promotion of property listings, the local community events, your brand. We live in a visual society where instead of "read all about it" the guy selling newspaper hollers, it's like we all suddenly live in Missouri. We've got to be shown. And while doing the "showing", could you turn up he sound and tell me all about it. Because two senses, the eyeballs and the eardrums teaming up is way way better at delivering the marketing message. More memorable, quicker delivery of information. No … (8 comments)
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making real estate videos: A Video Continuous Talking Interview , Like Holding You Head Under Water, You Have To Come Up For Air. - 03/14/11 06:44 PM
There is nothing that makes you restless and debate mouse toggling out of a real estate video than the agent, broker as a talking head that goes on and on. All alone, nothing around him or her to look at or add to the video experience. No matter how interesting their subject or dynamic the personality. Giving a viewer something else to look at with green screen slides or the right video footage is one way. Or PIP (picture in a picture) screenshot can help it be not just your mug on the screen. With a property, the place should … (0 comments)
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making real estate videos: Active Rain Daily Poll - Video Productions, Should They Be Made In Six Lanes Of Morning Rush Hour Traffic? - 02/23/11 11:31 AM
Weigh in on the Active Rain Daily Poll - Today making an expressway real estate video, weaving in and out of motorists while smiling pretty for the camera.
Sharing something vitally important about your local real estate market, community you list, market, peddle property in.
That can not wait until the engine is off, the car is in park.
What say you when you see a broker, agent with a running video camera duct taped to the dash and recording rambling thoughts with cars blurring by and horns honking? Shows you the agent, broker can really multi task? Right up until … (0 comments)
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making real estate videos: Making Real Estate Video Tip 37. - 02/12/11 10:22 AM
You know when Samatha on Bewitched twitched her nose and with a harp sound, she was suddenly somewhere else? Don't try that with real estate video production. Tip 37 making a video of that new property you just harpooned a sign into the front lawn of means make it logical, not confusing for the on line viewer.
Think of a consistent intro you use that has a feel, style that becomes a pattern. Your real estate buyers want easy, their steak cut up for them, baked potatoes butters, salt, peppered.
They settle in and know what to expect and the tie … (7 comments)
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making real estate videos: Shooting, Recording A Real Estate Video Tip 35. - 02/11/11 06:35 AM
You went over the top in investment with real estate video equipment. Have all the doo dads, loaded down with arms over flowing leaving the store with the latest gagets. You went all this time, got the A-Z bells and whistle features. Not sure how to use it all but have the receipts and hoping to quickly get knee deep in to real estate video. And whip up some local community productions to deliver information using the eyeballs and the ears.
Tip number 35 for using real full motion video in your real estate operation. Don't think you charge up the … (9 comments)
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making real estate videos: Making Real Estate Video Tips... Shoot In Sequence, More Than You Need. - 01/14/11 10:45 AM
You have the video camera, the software to edit, the desire to get the productions uploaded to youtube, other platforms but how to save time, look more polished, professional? The real estate and local videos you create are going to be many in number as you perfect the process always looking for ways to save time.
Two tips to make the real estate, local video process easier, quicker is to remember try to shoot in sequence so you don't have to jumble, rearrange in the editing process.
And shoot more than you need, a little longer on each end of the … (0 comments)
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making real estate videos: Making Real Estate Videos, Makes Sure The Camera You Are Going To Use A Lot Is Balanced, Fits In Your Hand. - 10/29/09 10:43 PM
News video photographers have cameras that sit on their shoulder, and they study the eye piece while panning, or just zooming in and out of the scene or talking head they want to capture. With video, unless you want to spring for a professional camera that could cost from $4000 to $23,000, you may want to start out with something a little lower cost. Check the hard drive size, the sensitivity to low light situations as you are not carrying around a lot of lights nor do you have a spotlight on the camera usually.
Also see if you … (7 comments)
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making real estate videos: Some Real Estate Sellers Are Shy...But Coax Them On Camera Even If Only Thru The Audio Channel. - 09/24/09 10:35 AM
You've listed a place on a wilderness river in the Northern Maine woods. The log cabin was built by the owner and his dad and you should capture in his words what that was like. Some sellers are shy, camera shy and clam up when the video gets rolling, the clips shots. But if you can, get in his words what the place is like, some of the history. And roll in how the family pets head to the river woods retreat too because the buyer is in the same boat. What to do with Frisky, Whiskers And Rover? Bring them … (8 comments)
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making real estate videos: With Still Real Estate Images And Thrown Together Copy...It's Single Shot Marketing. - 07/30/09 09:40 AM
There's a song by Billy Joel that says "If you want to have a hit, you have to make it quick, so they cut it down to 3:05." The same applies with real estate video. Round up your listing videos, get them uploaded, broadcasting the message about the property, area, brand you market day in and day out. Not just the most expensive real estate listings. Video the ones you want to sell, need to sell to buy groceries, put shoes on the kids's feet.
With video you have a machine gun approach, spraying information at 30 frames per second and … (2 comments)
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making real estate videos: Making A Real Estate Video For A Business For Sale...Little Different Slant. - 05/22/09 05:02 AM
When you are whipping up a real estate video for a home, you show the fine points, give the buyer viewing an idea of what is around the place, salt and peppered with a little local community information. Not every real estate buyer is a local one and knows the turf. And with a land or farm or waterfront real estate video, you show the reasons they should buy with eye candy. Give them narration explaining why the time is right to buy this property that will provide them with a healthier change of life in the case of say … (5 comments)
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making real estate videos: Read On A Blog That Their Luxury Real Estate Would Not Be Caught Dead On You Tube. - 05/06/09 07:21 PM
Video on youtube. You think it is grainy, washed out, compressed video and sound and something is lost in the translation. Steps with HD and tinkering with the compression, length of the video and your lighting, audio tracks can help the process. But have you stopped to realize how many folks download those videos posted on youtube? They don't seem to mind, they load fast, they enertain and give a service. Not posting on youtube in your laundry list of video platforms you use to video showcase your property is short sighted and you are leaving a big black hole … (2 comments)
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making real estate videos: You Were A Kid With 8 Basic Crayons, And Then Voila, You Get A Box Of 128...Whoa. - 04/15/09 08:44 AM
Simple is better. Less is more. As a kid, you graduated from the standard set of 8 crayons to work with to the more populated boxes of strange, exotic colors and tempting choices to reach for. The temptation was to use them all. There was a definite crayon honeymoon period. Take every single one for a test drive on every piece of coloring artwork put before you. Color freedom, the fence was open to leave the pasture, the barn yard, the coloring prison. You had the new coloring tools, use them you figured. No more limits like the standard 8 pack … (4 comments)
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making real estate videos: (Banging Computer, Jarring Sound Card) Hey, Where's The Video Sound, The Dialogue? - 04/12/09 08:04 AM
Chopin, Mozart, Bach...lots of tinkling ivories or sometimes Kenny G in the back ground of real estate videos. There is a sameness, that's good enough aspect to what's being aired, posted. These videos only show part of the story, share only a fraction of the property sizzle. The sound track should be an introduction to the broker who listed it, hearing his or her voice. Meeting the professional, the brand of broker that is taking you one on one thru the property. That broker shares what this neighborhood is like, the fine details on what sets this place apart. The … (0 comments)
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making real estate videos: Be Glad You Were Not Making Real Estate House Tour Videos In The 1970's. - 04/02/09 05:38 AM
Local television news operations in your home town or city if you had such an outlet used 16 mm film to capture stories. You loaded the acetate into the camera, shot your story, and then the fun part started. Editing. Ugghh. Two reels, one with the developed film, the other for take up. Scanning each frame to see where to make the cut. Not so forgiving or easy to restore like today's digital video if that cut was a botch up or you changed your mind. Cementing, yes cementing the film ends without the piece now on the editing room … (8 comments)
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