social media marketing: 6 More Social Media Tips for Mortgage Marketing - 11/29/12 06:33 AM

In today's technologically focused world, using social media for mortgage marketing is possibly one the best ways that mortgage professionals can reach customers.
The problem is, how will you find the time to learn the best use of each social media platform, actively participate in discussions on those platforms, and run your mortgage business at the same time?
Here are 6 social media tips to help you boost your mortgage marketing:
1) Have a content strategy.
Many complaints Loan Officers have regarding social media is that they don't feel like anyone is interested in what they have to say. This is true to the … (4 comments)

social media marketing: 5 Ways to use LinkedIn in your Mortgage Marketing Strategy - 01/07/12 07:43 AM
For Loan Officers, Lenders, and other mortgage marketing professionals, LinkedIn has become a great place to showcase your talents and expertise. LinkedIn profiles are more professional than Facebook profiles, and allow you to include much more in-depth information than a Twitter page.
Whether you are looking to network with fellow mortgage professionals or are looking for new customers, follow these 5 simple steps to make your LinkedIn profile more marketable and help you to grow your business.
 
1) Determine your business goals.This is the very first thing you should do before you fill out your LinkedIn profile. Are you a … (0 comments)

social media marketing: 4 Social Media Trends for Mortgage Marketing in 2012 - 01/04/12 09:08 AM
Loan Officers are constantly looking for way to enhance their mortgage marketing strategies and win more loans. There are plenty of unique strategies that innovative mortgage professionals can utilize, with a major one being social media.
While there is a multitude of searchable information available on the web pertaining to social media, there are 4 main developing trends that Loan Officers and Mortgage Marketing professionals should pay attention to.
We covered these 4 main social media marketing trends on our MoreLoans4U blog, and mentioned the following highlights:
 
1) Social media budgets will grow. 2) Content Creation 3) Making websites mobile … (2 comments)

social media marketing: Is Email Still a Viable Mortgage Marketing Technique? - 12/13/11 08:34 AM
As many of you know, mortgage marketing professionals have relied heavily upon email in the past as a means to get their message out to potential Realtors. As you also know, the phrase "social media marketing" is a very common term these days. Social media sites like Facebook, Twitter, and LinkedIn are a great way to connect with people in a real-time environment.
Although social media marketing has eliminated many barriers when it comes to connecting with potential clients, a marketing company has recently released an infographic (click here to view) that illustrates how relevant email campaigns remain in today's mortgage … (2 comments)

 
Paul Eastwood (More Loans 4U)

Paul Eastwood

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