Shift Tactic #4: Lead Generation - 12/28/09 10:00 PM
Shift: Tactic #4- Find the Motivated - Lead Generation
This is a very detailed section and thorough section of the entire book and I will talk about a couple of points that I really took away some important thoughts. 
Getting into the real estate business is getting into two businesses.  The helping people with their real estate needs business and the lead generation business.  I found this insightful because I think it is very overlooked when people enter the business.  From my personal experience the lead generation business is a skill that needs to be developed and helping people with their real … (5 comments)

Shift Tactic #3: Leverage - 12/28/09 07:04 PM
Shift Tactic #3: Do More With Less- LEVERAGE
Cutting expenses and finding your margin doesn't necessarily mean slashing quality or delivering less.  I found that in a shifting market you have to find out what works. 
That may sound super obvious, but an example of that would be here in Manhattan the high end of the market has been hit harder than the low end.  Now more people are opting to rent than to buy.  Obviously selling a two million dollar apartment is going to bring more money than doing a rental transaction, but the rental transactions are very plentiful now.  … (2 comments)

Shift Tactic #2: Re-Margin your Business - 12/28/09 06:43 PM
Shift Tactic #2: Re-Margin your Business - Expense Management. This section of the book states that now you have implemented an effective mindset and action plan, you now have to make other effective changes in your business.  The first change is to cut costs.  You need to "Get your expenses lower-Now!"

Gary Keller talks about in good times you will start to spend more freely on your business without doing the due diligence of figuring out if this spending is indeed worth it. He states, "if you don't pay attention to how  profit is made and lost you'll likely create … (1 comments)

Shift Tactic #1: Get Real, Get Right - 12/28/09 05:48 PM
Shift Tactic #1: Get Real, Get Right- Mindset and Action.  The first tactic states that the first and most significant choice will be to get real about your situation and get right about what you're doing about it. When a market shifts there is only one real thing to do-shift with it.  This shift will comprise of two parts, a mental shift and an action shift.

I think this is great advice because there is a lot of fear at the beginning of a shift.  If you didn't see the change coming, and probably most agents don't, the fear can … (0 comments)

Shift: The Shift Happens and Law of Equilibrium - 12/28/09 04:39 PM


Shift:
The beginning of the book starts out very fundamentally speaking about the real estate business cycle.  Like every other business cycle, the market goes up, the market goes down, but when the market makes a quick turn everybody is surprised that it happens. 
National Shifts Happen Gradually and Local Shifts Happen Fast.  I tend to agree with this statement in the context of the market I work in, New York City.  The national shift started when the subprime market started to make loans more and more difficult to obtain.  Real estate is an illiquid asset, you can't sell … (1 comments)

It's In to be Out for the Holiday's in New York City - 12/23/09 07:59 PM
Christmas time in New York City is my favorite time of year to be in Manhattan.  So much to do and so much to see if you are brave enough to bundle up, get out in the cold and bring a good pair of walking shoes!
 








 





 
 
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Wordless Wednesdays-Lights of the New York City Holiday Season - 12/16/09 10:14 PM

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Photos and graphics by Morgan Evans, Prudential Douglas Elliman Real Estate New York, New York. All information is believed to be accurate, but is not warranted in any way. Visit my website to search all apartments on the internet! Copyright " Wordless Wednesdays- New York City Holidays" 2009 all rights reserved
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Speechless Sunday-New York Stock Exchange - 12/13/09 10:19 PM

This is a picture of the New York Stock Exchange that was taken when my good friend, Sonny Kwan, was in town visiting from Mercer  Island, WA.  This is on my "to see" list of anybody visiting Manhattan.
Photos and graphics by Morgan Evans, Prudential Douglas Elliman Real Estate New York, New York. All information is believed to be accurate, but is not warranted in any way. Visit my website to search all apartments on the internet!
Copyright " Speechless Sundays- New York Stock Exchange" 2009 all rights reserved
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New York City's Smallest Apartment - Spoke too Soon! - 12/13/09 01:05 PM
New York City's Smallest Apartment-Spoke too Soon Well it looks like the popularity of the first newstory about the tiniest apartment in Manhattan sprouted a couple of other inquiries to truly find the smallest apartment in New York City.
Here is a link to new article about the smallest apartment in Manhattan.  I recommend watching the video which will give you the best idea of what this apartment is like. 
Now I don't think this is a true apples to apples comparison of Manhattan's tiniest apartments simply because this is a rental apartment.  The tenant is paying about $800/month for … (6 comments)

No Fee Upper West Side Rental Apartments - December 2009 Edition - 12/13/09 10:19 AM
NO FEE UPPER WEST SIDE RENTAL APARTMENTS - December 2009 Edition  No fee rentals in Upper West side in New York City - Partner up with me to day To find your desirable NO FEE RENTALS in Upper West Side in New York city, being an Upper West side resident myself, I know the ins and outs of each Upper West Side blocks, building, management company, and your need to know information of this amazing neighborhood.No fee Upper West Side apartments, December 2009 Edition.  This past month I have been out with a number of customers looking for a variety of apartments.  I have looked at park … (3 comments)

New York City's Smallest Apartment - 12/09/09 06:04 PM
I read this article and figured I share it with the rest of the community.  Anytime I work with a new buyer or renter they are shell shocked at the size and price of Manhattan real estate. 
Recently, a couple bought a 175 sq ft apartment for $150,000.  Here is a link to the pictures.  I have shown rental apartments this size, but never a for sale unit.  What's nice about this unit is that it appears to get good light. I find that a lot of small studios are positioned within a building to squeeze out just enough space and … (13 comments)

 
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Morgan Evans-New York City Real Estate Expert

Manhattan, NY

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Douglas Elliman Real Estate

Address: 26 W 17th St Floor 7, New York, NY, 10011

Office Phone: (212) 321-7147

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New York City Manhattan Real Estate agent specialize in Manhattan Condominium market such as Resale Condominiums, New Construction condos and condops. We work with first time home buyers, foreign buyers, investors. We Specialize in neighborhoods: Upper West Side, Chelsea, Midtown West, Midtown East, Nolita, Lower East side, Greenwich Village, Soho, Union Square, Financial District in Manhattan.

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