Roger "V"'s Blog

Google Voice Invitations, Short-Sale & Expired Videos, & Increasing Sales

Roger V (Movoxo.com) — Tue, 27 Oct 2009 11:13:30 -0500

Jumping right on...

1. Check out www.Movoxo.com/media.php to see some of the newest media you can subscribe to and them customize and embed into your website. In production - Short sale video, a 3rd expired listings video, 203k loan video and USDA rural financing video. My own latest handiwork: http://myhomesoldin90daysguaranteed.com/

2. Note Google Voice just added support for text messages. Given Google's savvy APIs, this will be quite useful for marketing (text-message marketing just like mass email marketing), automatic response on listings (Hmm... look for this in http://SwiftCRM.com ! i.e. respond with property info and track them as a lead), and they transcribe your voicemails - which definitely saves time. You can now forward your phone voicemails to your google voice account for this, by the way.

Need a Google Voice invitation? Msg me - but active subscribers get priority.

http://SwiftCRM.com Sales Dashboard / CRM /.. see LenderMate.com for the mortgage CRM and you'll get the idea - I'm really looking for a broker to have their whole office use this, in return, I will guarantee an increase in ROI / net profit and provide very high level support.

http://Movoxo.com video systems and http://Gendesic.com internet marketing qualifies too - and iSignature.com electronic signature if you've received a beta invite for this. See how this all folds together?

3. Wanted: Top Performing Agents for a quick skype video interview for a new series on success (will be on RealEstateMarketing.me). You'll get publicity, a nice SEO boost, and a copy to impress those potential listing clients, and we'll have some real fun sharing some of your tips with the world. Email me (roger a swiftcrm dt cm) and we'll schedule it up.

4. Last - are you in the LinkedIn NAR Group? - http://www.linkedin.com/groups?gid=102525

Have a great week!

RogerV

Today Only: Free PDF software

Roger V (Movoxo.com) — Thu, 24 Sep 2009 10:55:11 -0500

Here's the first of a few free things I'll be blasting out.

If you like this, be sure to see http://realestatemarketing.me/free-stuff/

Free PDF software: - 100% free, no catch, no registration required...

http://www.giveawayoftheday.com/pdftiger/

- Last, here's our newsletter highlights for today:

Look for a new Expired Listings system this week, based on the old www.BadMarketSecrets.com content - but better.
In editing is the new "Diamond in the Rough" 203k loan video to help agents sell more homes.
The script for USDA Rural Housing (totally overlooked! Areas near you qualify...100% financing with no MI!) video is done and will get voiced today. These are in addition to the 20+ other videos we already have, of course, which you can simply subscribe to and embed into your website.
www.SwiftCRM.com Sales Management Software (in free beta with any other purchase) now contains full accounting tracking, hierarchal pipelines (i.e. so brokers can see agents) in addition to the 100+ other real-estate features. Lenders - see www.LenderMate.com for more info. Other companies are paying over $800/mo for this system (~ 30-man team)..and you can get it free for now with any other subscription.
The Credit Repair video is done, online, and a great way to fish for homebuyers - see www.Movoxo.com/media.php to check it out.
The automatic Keller Williams 8 x 8 touch technology, see www.Movoxo.com/cards.php is now intgegrated into our amazing autoresponders along with the "Craigslist Auto-Spider".

Have a productive week!

RogerV

Roger Vetruba, CEO Direct

800-840-3928 Main :: 310-961-2514 Direct

www.Movoxo.com - Videos & Interactive Media

www.SwiftCRM.com - Client Relationship Software

www.Gendesic.com - Website Systems & Internet Marketing

www.iSignature.com - Electronic Signature

Serious News: Inflatahouse

Roger V (Movoxo.com) — Fri, 28 Aug 2009 12:59:10 -0500

Have some unrealistic buyers? We finally have a solution!

Nothing says class and luxury lifestyle quite like an inflatable house.... add it with inflatable furniture and it's the perfect antidote to those high prices. It even doubles as a houseboat for those summer vacations!

RogerV
800-840-3928 Main :: 310-961-2514 Direct
www.Movoxo.com - Videos & Interactive Media - including Expired, FSBO, Foreclosure REO mktg
www.SwiftCRM.com - Client Relationship Software - easy-to-use sales software guaranteed to increase ROI
www.Gendesic.com - Website Systems & Internet Marketing

Free Real Estate Marketing Stuff: http://RealEstateMarketing.ME - click free stuff

4 Steps to More Income

Roger V (Movoxo.com) — Wed, 26 Aug 2009 15:35:13 -0500

This just went out to my newsletter (see http://realestatemarketing.me/free-stuff/ ) and might be of interest... if so, be sure to subscribe (news is only about 2x/mo, and always guaranteed to contain news to make you money).

>>>>>>>>>>>>>>>>>>>>>>>>>>>

Reminder: There are exactly, precisely 4 ways to earn more:

Get more leads
Close a higher % of those leads
Earn more profit per transaction
Lower expenses (keep more $)

Which one are you going to improve this week? I recommend spending just a few minutes of each day working on one of the four.

News:

1. Credit Repair sales video is up and ready for use. For anyone not in this business, average files sell for $750 to $2500 (avg ~ $1200), usually like $595 down + $100/mo for 6mo for example...and it's a perfect fit with loan mods or debt reduction. See http://Movoxo.com/media.php to preview it, call me to subscribe and add it to your package. Realtors: Use this as bait for homebuyers; debt settlement: use this to separate from your competition and/or earn another $pop at the end (or both!).

[Note for Active Rain readers: our CRM is free through the end of the year with any purchase, including our FSBO, homebuyer, or expired marketing systems - see http://Movoxo.com/media.php for some simple, easy-to-implement ways to use our videos]

2. New Feature in SwiftCRM: CSV import... this means you can upload, say, 1,000 leads for you and your sales team to call through, or assign each record a unique reference code, and when the prospect calls in just search for their unique code and it'll call up their file. Slick, eh? It works, it's online, and it's free with any other purchase (for now..til about Christmas). This means you can import your whole Outlook address book, or get title company leads..or from any other data source. I'll make a demo video this week, but it works great now.

By the way, we just added "indexing" to make the sales opportunity load pretty much instantly.. a few clients have imported thousands of records each for the sales team to dial through, and it was dogging the system. That's now fixed!

3. Get more leads: TV Ads: The Primer... so finally, after dancing around it a year, we're finally getting into semi-customizable TV ads. Cost is $799 (email me for scripts), custom high-end, high-def real-actor shoots with nice logos, etc... once you have the creative, you have 2 choices:

- Call some local TV stations and run this yourself. Ask for "agency discount" if you're acting as the agency i.e. handling placement. Cost varies based on Nielsen Ratings, which are audited audience numbers... i.e. NYC will cost more than Podunk, WY, so you're really looking at a per capita audience reach. Generally, from what I hear, the sweet spot seems to be about $90 to $200 per insertion, and should yield a cost-per-call of roughly $35 to $45, ballpark. If you then close, say, 20%, that yields a cost-per-closed-deal at $175-$225 for example.

- Option 2 is work with a media buyer..they really want to get you spending $50k/mo, but ask them for a minimum buy, take whatever they say and divide in half, and tell them that's your starting test market budget. Tell them who you want to reach as a bulls-eye demographic i.e. spike TV is obviously more guys, good for rogaine ads, while daytime cooking shows get more women (not being sexist here, check the demographic reports and you'll see) age 25-45 (good for, say, debt settlement).

Call me if interested. We just do the creative, but can recommend media buyers. You won't get agency discount with them, but will probably save the $$ in the end because of their experience dealing with networks / stations. You'll also save a lot of time going back and forth over insertion orders. BTW, TV means people are usually at home... radio can work well, but expect people to be in their car.

Have a great rest of the week!

RogerV

committed to improving your business

Roger Vetruba, CEO Direct
800-840-3928 Main :: 310-961-2514 Direct
www.Movoxo.com - Videos & Interactive Media
www.SwiftCRM.com - Client Relationship Software
www.Gendesic.com - Website Systems & Internet Marketing [including SEO'd blogs!]

Newsletter - Making more $ale$

Roger V (Movoxo.com) — Tue, 16 Jun 2009 15:21:40 -0500

(NEWSLETTER JUNE 16, 2009)

Here's some juicy news to help you increase sales.

1. The new media player is finally live. For the few clients I've been saying "just a bit longer" - well, I finally get to start installing. If everything is working fine for you, just sit tight, and next month we'll get you switched over; any pending orders will be on the new system. First videos up: Expired Listings (realtors), Debt Settlement Video + Calculator, and Reverse Mortgage. Highlights of the new system: 100% server-side, so once you install, you never again need to edit your website (even to remove it!) - you just use our control panel. This panel will let you embed videos, your own mp3's, your own commercials, create web-forms (for lead capture, online applications), even e-signable documents. Change it any time and your site is instantly updated - allowing you to promote new products, test new campaign ideas, promote a new property listing...you name it. If you have any media - anything..i mean pictures, mp3's you've recorded, etc. - start uploading them in your control panel so you can easily embed them into your website(s). Action Required: None; I will be in touch with you in the coming weeks to schedule your upgrade. If you've been sitting on the sideline planning to subscribe, then jump in now and I'll install it for you for free (offer expires July5th).

2. Like the new Perfect Home Wizard logo in the top right? I started the "warm-handoff-videos" yesterday.. though it seems from research a lot of home buyers relate to realtors just like a sales guy on a car lot. Car dealers have learned not to ask "can I help you" because it triggers "just looking"; instead they ask "What brought you in today?" ... so I'll do some multi-variate testing. The SEO guy has me totally backed up with tasks to get this site cranking leads - so while we're not yet seeing the fruits of this tree yet, the trunk is just about grown and we're getting close. Like much of the net, this website is (will be) far, far more sophisticated than 99.9% of all agents - so it's perfect for independent brokers especially, who don't have million-dollar IT budgets. Look for this to be fully online in July including the IDX/RETS (listings of actual properties). Action Required: If you're an agent / broker and want to get in, just let me know (no money required but a broker-to-broker referral fee when you close will apply).

3. New debt video.. not yet available but will be soon: quick preview at

http://www.youtube.com/watch?v=2IC1q7U5xWM&feature=channel_page

also, the currently-running video is being updated this week.

4. Last & Best: Free Consultations starting Thurs. Want to increase your business? I'll be stuck in a car Thurs 2pm til about 10pm (taking my 5yr old to see Grandma!) - so, for any reason, I'm giving free consultations. Want to increase business but don't know how? Have some ideas and just cannot seem to get around to doing them, and want to bounce ideas off a media and technology master? Just email me, roger@movoxo.com and we'll set a time to chat Thurs PM or Fri AM.

Have a great week!

RogerV

your media & technology teammate

800-840-3928 ext 4 - roger at movoxo dt cm

CRM to make Realtors Money + The House Fairy

Roger V (Movoxo.com) — Thu, 04 Jun 2009 15:39:41 -0500

I have a pattern of varying between mad scientist mode, then popping up and showing the world, hoping for approval (which come in as "sales").

Here's what's up. I've been on a rampage of code, late nights, and some amazing results.

First, www.SwiftCRM.com is ready for invite-only beta. The formal public beta launch is in July, but it's already an amazing way to drive more sales. For any mortgage brokers who remember LenderMate, this is basically Lendermate 4.0 except not as mortgage-specific...but with all the best features.

Many people are in the "what the heck is CRM? Why should I care? Is it another software to learn?" category.

So, her's the lowdown: SwiftCRM will

Automate all those things you know you should do, but don't always get time to do. i.e. send handwritten notes to people you meet, send thank-you gifts to closed deals, incubate long-term tire-kicker leads, stay in touch with referral sources so they think of you first instead of Suzy Q with her 5,000 bus bench ads down the street, even though that referral source knows you're more technically competent...but Suzy Q manages to stay in front of people, so she stays busy even though you and the entire bowling team can't stand her.
Track every lead like a bloodhound. Ok, so you write leads on slips of paper..? iPhone? ACT?. Usually that's fine, other than a few that slip behind the desk, and then you find them a month later, wondering if they ever bought a house. Track a lead from sunrise to sunset, from "i'm a dreamer" to "moved in, and now referring you more clients". Unlike ACT, SwiftCRM can actually take action, sending letters via SendOutCards or Postful.com, sending email, and track everything.
Show you where you're wasting money AND where you should spend more! Not spending any money on marketing or advertising? Well, this will quickly show you where the results come from, your cost-per-lead, and more. If you're a referral-only marketer this will help you do your daily tasks, weekly calls, pop-by's, etc.
Store all your transaction docs...in the most relevant space. Sure, i know you have outlook, and may have a system. This is just a faster, better, online-only "hosted CRM" you can access from that carribbean cruise, your home, your phone, your office... it's always online, always syched, and since it's online, it's easy to share a transaction including the docs with your TC, your manager, your virtual assistant in India. Later, we'll integrate www.iSignature.com electronic signature, but that won't be til July or Aug.
Turn "waste my time" semi-junk leads into gold. Ok, mind you, in this distilling process most won't convert...you'll need 100 of these junk leads to compress down to a few closed paid deals, while the other 98 circle the ethosphere waiting for a lottery ticket and/or a divorce, and/or The House Fairy to grant them that amazing 5 bed house for a studio apartment price. How? Setup a series of timed marketing messages via email, snail-mail, and phone call reminders.
Turn your slaphazard practice into a smoothly automated machine with the precision of a swiss watch. Ok, so I'm sorry..your practice is hopefully not slaphazard. Most businesses could be more organized.
For brokers, you'll see who's doing what, project cash flow, project expenses, and have real-time data on how the entire business is doing, and what can be done better. You can't improve what you can't track..and this will show you the numbers. In snazzy graph format even!

Who this is not for:

a. Someone who has ACT or Top producer, is happy with it, has it all set up the way it should be, and has an assistant mailing stuff out for them and/or a marketing director. Later, when the app is more mature, i'll have plenty of reasons why you should dump those and switch..but for now, those are solid apps and the hassle to change might not be worth it.

but for anyone who doesn't have much of a system yet, or has one, but it's not set up properly: it's worth switching. We are moving far faster than either of those app, and being web-based has some big advantages (global accessibility and greater automation potential are to big ones).

b. Someone who has all the business they want. They're at capacity, and change bothers them anyway. Honestly, don't fix what ain't broken..but if your current system IS broken, then we want you to try (free..for a few months) our system.

All sites are pre-integrated with all Movoxo and Gendesic media (see http://Movoxo.com/media.php for some of the Realtor marketing videos) - such as www.PerfectHomeWizard.com, www.FSBOSupplies.com www.BadMarketSecrets.com (for expired listings)..so leads that get created here, automatically go into SwiftCRM, and automatically trigger marketing including (soon..July) SendOutCards snail-mail card system.

Interested? Email me at roger at movoxo dot com with a few months free trial of SwiftCRM. We don't have a free trial of the media, but there's no contract (i.e. as low as just $19/mo) so it's easy to try it out.

RogerV

tech guy / media guy

Other news:

a. New Hires! We just added a flash programmer and SEO guy to help move along our niche marketing sites. We'll have some big announcement soon about those but for now, it's all work and no play.

b. our Debt Settlement Website business is busy as heck... what is debt settlement? An easy way for mortgage types (or realtors, if you're not afraid of finances) to help people... a sideline business... it's not tough. Just originate a file by gathering info and pass it off to the servicing company and you get paid. That's it. Not much different than taking a 1003. Anyway, see www.Movoxo.com/blog/debt-settlement-website for more info.

MIT Confirms: Leads age by the Minute

Roger V (Movoxo.com) — Thu, 14 May 2009 13:50:08 -0500

This is our newsletter that just went out.... like this? We send news 2x-3x a month that always promises to make you more money... get a free real estate kit at http://RealEstateMarketing.ME and you'll get this.

>>>>>>>>>>>>>>>>>>>>

1. We all knew it, but MIT confirmed it: Leads age by the minute.

http://www.leadresponsemanagement.com/mit_study.html

(read this if you're in sales!)

Our new Web-Based CRM Software supports instant message real-time new lead notification and phone-text-message for exactly that reason. Did you see the dropoff after 5 minutes? Personally, I think it's all about attention..once the propspect has mentally moved on, odds of closing drop dramatically (as you can see).

2. Need a website? Need work? We're doing websites, and rolling out a new hybrid template-driven / custom hand built websites... the engine that produced websites like www.FSBOSupplies.com is being expanded. We'll focus on bar-none unbeatable SEO, and high converting opt-in forms that feed directly into the new CRM system, which is the backbone of the new Movoxo.

Anyone having login trouble - call me if you need a change made. For now, the old login system is broken but we're not fixing it because as of next week the new Movoxo 3.0 system will be online.

Look for a demo video late next week!

Have a great day,

RogerV
http://Movoxo.com - Customizable Pre-Made Media
http://SwiftCRM.com - Better Client Relationship Management

PPC for Realtors: Pushing Agents Out?

Roger V (Movoxo.com) — Mon, 11 May 2009 12:29:56 -0500

I'm hard at work on www.PerfectHomeWizard.com and while working on PPC for Google, I saw costs of up to $50 per click in certain markets.

Once I did a little research, I found out why: Referral Fees.

Homegain charges not just a subscription fee, but also a 22% to 27% referral fee, per their pricing page.

Upside to this model: Prices can stay low and pay only for success - which is really what you want anyway.

Downside: 22%-27% is a big chunk of money. That said, the real question for agents, is "would you have realistically captured that client on your own anyway?" If the answer is no, then this is "found money" and therefore worth it.

Just this morning's thoughts I wanted to pass along. For any agents using PPC currently, it seems that over time, you'll pay more money for less results, as long as middlemen get a referral fee. We don't currently charge a referral fee, but I think that's where we'll need to go too. If you are spending money on PPC, were I you, i'd dump that asap and double down on SEO. It's better quality traffic by the way - my research shows the conversion on SEO traffic is better than PPC.

RogerV

http://Movoxo.com and later this week, http://SwiftCRM.com - real estate CRM, free while in beta with any movoxo subscription or marketing systems purchase, including send out cards postcard automation system

(See https://www.sendoutcards.com/cgi-bin/trncustomer.pl?income_opportunities:
or www.Movoxo.com/cards.php )

Mortgage Pros: Easy Debt Settlement Add-on Services for $$

Roger V (Movoxo.com) — Fri, 08 May 2009 10:05:39 -0500

I think a lot of mortgage lenders see debt settlement as outside their focus, or don't understand it.

In truth, it's very similar and can also lead to more mortgages.

You're already an expert in DTI and debt.

Furthermore, most debt-settlement originators rely on outside servicers to handle the actual negotiation and trust funds management... just like you writing a mortgage then selling it off as a broker, or doing a table-fund, warehouse line, etc. - few originators deal with servicing.

You originate a debt settlement file pretty much how you do a mortgage: take the app, gather some paperwork, hand it off to a servicer, and get paid.

That's it.

You get paid over the term of the program, but most some somewhat front-loaded... debt settlement can be a nice residual income, and fits hand-in-glove with Loan Modification, and even forward mortgages: you're used to dealing with issues of DTI.

We (Movoxo.com) have pre-made websites and videos and calculators you can embed, if you're into the do-it-yourself variety. I can also recommend backend providers, and they have some training... coupled with our media and a few pointers, you can be in business in days.

I just wanted to pass along the analogy that Debt Settlement isn't that different, and can truly help people get out of debt. Think DS is a scam? Look into it, don't just dismiss it...that's like saying subprime mortgages were a scam. Many were, and they had their abuses by shady operators. But they were also a legitamately needed product that some consumers found value for. The bottom line - I know the industry fairly well, and know dozens of individuals that it got off the debt treadmill.

Check out:

http://movoxo.com/blog/debt-settlement-website/

(some recent examples...)

(note: I'm reworking our own blog and website today, if you see an ugly image in the background, then see my previous post about the shoemaker's kids... )

for that matter... http://movoxo.com/blog/loan-modification-website/

(loan modification website post)

Have a good week/end!

RogerV

Loan Modification Website

Roger V (Movoxo.com) — Thu, 07 May 2009 00:45:59 -0500

For anyone entering the Loan Modification business, I have a turn-key Loan Modification Website.

Check it out at

http://movoxo.com/blog/loan-modification-website/

I'd love any feedback! Even you cranky trolls... if they're smart enough to say something astute that improves the site, then flame away.

Also, if you've seen any really great Loan Mod sites, i'd love to check them out..just the best though, I think I've seen about 100 of them.

Also, see our new short-form lead-producing video at http://RogerV.com/loan-modification - which is designed, of course, to entice registration, which creates a lead... in our case, we sell 'em (real-time exclusive with instant-messenger notification).

These videos can be easily added to any website, short, long, or both.

RogerV

Making More $$: You already Buy Leads: Ads Budget / Leads Produced

Roger V (Movoxo.com) — Mon, 27 Apr 2009 01:47:19 -0500

Most Realtors & Mortgage pros don't want to buy leads.

I get that. Really.

I was one of those guys that "never buys leads"

To be honest, I could have made a LOT more money. I had friends who made over $100k/mo during the mortgage boom.. I did well, but not _that_ well.

What did they do that I didn't?

Simple: Close more. (duh! well, that really means 2 things: Close deals more frequently, and also, spend more time in closing situations).

Most real estate agents have very, very valuable skills on a per-hour basis. Out of a given month, how many hours do you spend actually selling? As in face-to-face or phone selling... either listing presentations, or the bits of conversation leading up to a listing presentation, or actually showing a house to a qualified client? How much is either qualifying a lead, or getting new business to come in?

Like it or not, you already buy leads.

It's called advertising.

Divide your advertising budget by the number of leads it produced, and that's your cost-per-lead.

The highest performing agents spend more time closing deals, and selling, and less time doing everything else. They have help on their websites, transaction coordinators, assistants, etc.

Obviously I'd love to sell you leads, but you can rip off my ideas and work with someone else - that's fine. What's important is to consider:

How much did you spend on advertising last quarter?
How many leads did it produce?
Do you feel that figure is acceptable?
If not, then hire an expert. If so, delegate more so you can close more deals.

We're officially into producing leads, and this week, roll out a far stronger, better, faster version of http://SecretsKit.com, called the Perfect Home Wizard.

I'm confident that our tech skills, programming, videos, etc. will yield better quality leads at a lower cost than 99% of agents can produce, simply because I specialize in it.

In our case, we've chosen to sell leads only because it's the closest alignment of agenda. You want good leads, and this allows you to pay for performance, instead of risking capital on ads that don't work. The introductions we make are real-time, phone-verifable (i.e. no "mickey mouse" data) and "edified" i.e. a mini-commercial recommends you. Most times, by the time you get notified, the client is still on our website. We target any area you like, refine to your specs... in short, we're like an outsourced marketing assistant with a programming team and a traffic team expert at getting traffic from google/MSN/yahoo/Facebook/myspace/craigslist/etc. (~10 more).

Interested? Give me a shout. A handful of cities have already sold out (exclusive territories..)

Have a great week!
RogerV
800-807-5216 ext 4 direct (PST..in los angeles)
http://Movoxo.com

Example Work:
Expired Marketing System: http://BadMarketSecrets.com - see video at
http://www.badmarketsecrets.com/verify.php?user_id=3
Loan Mod Leads: http://HomeRescueClub.com
Reverse Mortgage Leads: http://RogerV.com/reverse-mortgage
Debt Settlement Leads (Sold out Nationwide): http://RogerV.com/debt-settlement
Credit Repair Leads: http://RogerV.com/credit-repair

New Reverse Mortgage Marketing System

Roger V (Movoxo.com) — Mon, 20 Apr 2009 20:24:41 -0500

For anyone doing Reverse Mortgage Marketing, check out our latest marketing system.

This video is uploaded to your youtube, branded to you with your logo multiple times, your phone, etc. and you can use any number of ways - facebook, myspace, your blogs, your landing pages, websites, etc.

We recommend on the thank-you page you use our longer video (See example at www.62HomeFree.com ) - see here for an example landing page - http://RogerV.com/reverse-mortgage- (work in progress, but you get the idea)

This also includes the ghostwritten free report giveaway and 3D graphics of the DVD cover and report.

Contact me at Lendermate at Gmail dot com for more info. Note Movoxo.com is mid server change so it may look messy for a day while we roll out the new system, but client functionality is at 100%.

Buying Leads: Why OR and not AND? vs. Referral-Only

Roger V (Movoxo.com) — Thu, 02 Apr 2009 14:07:23 -0500

I've been to Brian Buffini's "By Referral only'.

I get a lot of people "just don't buy leads". Others do, and swear by it.

My belief is one should do both, and many people seem to assume these are mutually exclusive.

One thing that sort of puzzles me, and perhaps you can shed some light, is why do so many people believe you either "are a referral agent" and never buy leads, or someone who buys a lot of leads.

In the mortgage world this is more apparent...really because of the psychology of the shops. The lead shops would usually run a call center, do some big numbers, with big overhead. The referral guys/shops did business via this "financial planner" type of model relying on expertise.

The problem are twofold:

- The "Experts" aka "referral only" people lose a ton of business, because unless you reach the level of someone like Ric Edelman or Suze Orman i.e. your name has become a serious brand with near market saturation, you're losing out on the business from the guy down the street you could serve really well and make good money from - but he doesn't know you exist. The advertising just isn't reaching him. Or at the very least, -most- of the experts (not all, but most) are not as busy as they could be. Most don't work like a doctor, instead, they have all these skills / knowledge but only use them about 10% of their total available time, while the other 50% is looking for business.

- The Lead Buyers, usually in the mortgage industry but could be applied to real estate, often from a business practice standpoint are in this "turn 'em and burn 'em" mindset. In the mortgage world, many of these shops put their agenda ahead of the clients, making as much as possible, and now they're out of business. Not a bad business if you have zero ethics and don't care about a long-term career, but why not fold these together? The referrals and good karma will easily make up for that 1/2 pt in fees you didn't make gouging the client.

This sounds great conceptually, but what it really means is:

- If you've never bought a lead or have and it hasn't worked out, I propose you try it again...but with accountability. If some lead-gen shop wants $10k up front and doesn't come with a mile-long track record, look elsewhere. A good lead generator or advertising partnership arrangement will look to build a mutually beneficial arrangement. They're out there.

- If you're a leads-only shop, I'd recommend going to some of these referral-only seminars like Brian Buffini (i'm not paid by them, just a fan) and looking for specific action steps to deepen engagement..it'll look like phone calls with real humans (not machines), handwritten cards, personal meetings when possible, and video (that's my own addition; video is a lot more emotional).

(as I type this I realize I should video-blog more often... next time... ;-) )

Comments? Is anyone doing both effectively?

RogerV
---
http://www.movoxo.com/index.php?dt=movies :: www.RealEstateMarketing.ME

Email Signatures - Inbox Zero

Roger V (Movoxo.com) — Mon, 30 Mar 2009 22:07:22 -0500

I started cleaning house recently and really have found great power in this video:

http://tinyurl.com/zeroinbox

So I've changed my signature accordingly. One other great tip is create to-do lists by context in which you will do the task, for example, all phone calls I need to make get texted to my cel phone, so that when I'm sitting in traffic or running around, it's on my phone - instead of some list near my computer.

Non-computer tasks are written out old-school on paper, while computer tasks are stored on Google docs, which I've come to love for its platform independence, global accessibility, etc.

Anyway, here's my sig - hope it helps. I need to add some videos this week... an agent should have "Free Videos for Buyers... for Sellers... etc.) - a few of the most common benefits. Mortgage lenders have "Free Rates Update" "Pre-approval" etc. as a constant reminder of what you do.

have a great week! Swipe this idea, and implement now - take 5min and make your signature better...thousands of people will see it, so invest the time to make it great.

P.S. lots of other free stuff - http://RealEstateMarketing.ME

--
Roger Vetruba, CEO Direct 800-807-5216x4
www.Movoxo.com - Get More Clients

I am committed to email efficiency (http://tinyurl.com/zeroinbox).
A brief reply means only that I value my time and is not a reflection of the content of your message.

Please feel free to use the following codes in subject lines:
[TR] (Task/Project Requested)
[IR] (Information Requested)
[NRR] (No Response Required; FYI Only)

Great Free Realtor IOV (doorknocking gift? closing gift?) + geeky fun

Roger V (Movoxo.com) — Fri, 13 Mar 2009 12:20:04 -0500

http://video.google.com/videoplay?docid=2176025602905109829

This is

a. Great free giveaway for agents

b. Perhaps a way to sell more houses or at least stay relevant

c. Waaaay geeky fun.

See the video. In short, it's amazing home automation, for pennies on the dollar compared to some other competing systems.

To make a nice giveaway, send this video to your database, and just burn anyone who wants a DVD... the software is legally free (open source), but to make an installer DVD you need to burn the entier .ISO file.

Enjoy!

RogerV
media maestro and geek for hire

By the way, I just finished another loan modification video today for our Loan Modification Website package...it's all pre-done, just contact me if you want to get hooked up. See other recent work at

See the new video at http://www.youtube.com/watch?v=YZ9xQvOc0ug

and another recent one at http://www.youtube.com/watch?v=doQzLTUJaWE

and this Credit Repair Business Opportunity video

Loan Modification Website

Roger V (Movoxo.com) — Fri, 06 Feb 2009 18:04:51 -0600

Here's my weekend work - look for some fabulous examples next week:

Lately, Loan Modifications are HUGE.

I’m proud of our loan modification video (see http://www.movoxo.com/blog/loan-modification-marketing/ ), of course… up next: a turn-key Loan Modification Website.

Like mortgage websites, you can be it will have some of our hallmark stylings that give YOU the edge over your competition:

- Instant-on video, of course
- Automated branded-to-you sequential followup
- Snazzy graphics to increase percieved value
- Highly SEO’d, of course (Search Engine Optmized).

I can’t show you anything yet, but we’re close to having a wonderful product you’d be very proud to call your own. Contact us if you’re interested in getting a loan modification website made.

Note: Our sites are really for serious professionals only - anyone expecting to get Top-of-Class work for $100 should probably go build your own at GoDaddy… yes, I’m trying to filter out calls.

Have a great weekend!

Why Home-Buyer Seminar's Stink - (well...underperform)

Roger V (Movoxo.com) — Mon, 02 Feb 2009 16:58:06 -0600

For those following me, you know I'm a marketer first who used to be a realtor(r) and so my main focus is real estate marketing.

If this is your first post of mine you're reading, be sure to check the others - my job is helping agents, lenders, etc. make more money through marketing products and services.

Lately, I've been helping www.CreditCRM.com with their internet marketing, doing SEO and video and graphics production to help them drive sales.

In it, I found a killer way to produce homebuyer clients: the free credit repair seminar.

One of my rules of marketing is "Market to the Unaware", i.e. people who don't yet know they want your service. If you market a homebuyer's seminar, you will only get people who know they want to buy a home.

But in truth, everyone wants a home.

It's the american dream, right? So who shows up to homebuyer seminars?

Not nearly as many people as actually want to buy a home
Lots of people who intend to use their dog's former owner's cousin's roomate's postman who also practices real estate on the side.
People who are already in contract on a home and hoping to actually learn something about home ownership, which, frankly, they rarely learn much because it's all title reps talking about why you need title insurance.
and 2% actual good clients / leads.

Solution: Fish Upstream.

Everyone who wants to fix their credit wants it fixed for one reason: to use it to buy a home and/or car.

Use our (www.Movoxo.com's) "How Credit Works" video for this too... heck, frankly, you don't even need to subscribe to our service to use it, so it's essentially a great free resource for you. Hope it helps.

Also, for anyone serious about this strategy - why not make credit repair a profit center? CreditCRM provides a credit repair business opportunity i.e. complete franchise-style business you can purchase.

Loan Modification Leads

Roger V (Movoxo.com) — Sat, 03 Jan 2009 12:32:32 -0600

I had an interesting conversation with a Movoxo client and long-time friend about generating Loan Modification Leads.

In short, here's what he's doing - and it's working like gangbusters, as of Dec 08:

a. Get data from a major data provider like experian. He's looking for people that are 60 days late on a mortgage of at least $200k at 90% CLTV or higher.

b. Drop a postcard to them. He gets about a 3% to 6% response rate, which is great, and of all incoming calls, he can close about 20% on average.

c. He didn't say what his cost for the data was, let's say it's .34 per raw data record (high? low? I'm not in that business.. let me know...), then add .50 per postcard to be conservative (out the door including postage) so he's in for $840 to hit 1,000 people; out of this he'll get 30-60 calls and close 6-12 deals at ~ $3k each. Spending $840 to make $18,000+? Sounds like a cash machine to me.

And so this is why everyone wants loan modification leads. There's been some interesting discussion here on AR as to whether this is basically "predatory loan modification"... the answer is probably. Do people want the service? Yes. Is there any oversight to loan mods currently? Not enough, IMHO - a ton of people are doing business illegally and even with questionable ethics.

That said, loan modification is clearly a better solution for the banks in many cases e.g. florida, where the foreclosure rate is so high that banks really get hit when taking a property back. Other states like CA are pummeled with marketing, but the values are still often high enough (in some areas) that the bank would rather just let it go REO and sell it.

Anyway, our video (see http://www.movoxo.com/blog/loan-modification-leads/ ) used to help generate loan modification leads is some great ammunition to help you sell if you're in that business. You can add it into any site, and the branding is customized to you. We can optionally replace the background flag with your logo (extra charge, but it's a heck of a lot faster and cheaper than getting your own video from scratch made) - see the site for more info.

Open Question: What's a good at-bat ratio? i.e. Listing appt-to-signed listing ratio?

Roger V (Movoxo.com) — Fri, 05 Dec 2008 12:39:32 -0600

I'm in the business of helping agents get more clients.

But this morning I realized our systems, because they run on autopilot, probably have some clients with a very dull skillset, i.e. their closing ratio sucks.

Some of these agents then blame us. Of course. Some agents blame everyone/everything other than themselves for missing a sale.

That said, I'd love to establish a set of "average" and "outperform" and "you need work on your sales skills".

Have you tracked your ratio of Listing-Appointments to Signed Listings? Or buyer referrals to offer written and the buyer is really committed to using you (alone i.e. not "cheating with another agent")?

My gut feeling is that a good listing agent will sign about 50% of all listing appointments taken, and for that other 50%, there are good "reasons" aka "excuses" aka client-justifications why they didn't sign - or it could even be the LA didn't want them as a client and "reintroduced them to the market" aka fired the client.

Can anyone comment?

Every agent's marketing funnel goes

>>>> Cold Leads / Internet Leads
>>> Warm Leads
>> Appointments / Selling Situations / "At-Bat"
>Deal Sold / Listing Taken / Offer Written

Obviously it's not marketing, but downstream is actually closing deals i.e. offer accepted, deal successfully closed, and then finally (this IS marketing) convert client to referral stream.

So this could be (Sharp/Effective - Average - Dull / Needs Work)
>>>> 1,000      300      30               (good marketing generates a lot more leads, of course)
>>>   100         15       2                  (good follow up / beginning sales skills)
>>     20          3         .3                  (this is really face-to-face selling or phone selling)
>      10           1        .05                 (payday pending, if doesn't close, will likely recycle into new closing)

Anyone care to comment on this?

Loan Modification Sales Video is UP (NEW)

Roger V (Movoxo.com) — Thu, 04 Dec 2008 16:52:51 -0600

http://www.youtube.com/watch?v=doQzLTUJaWE

Like it? See www.Movoxo.com to add this to your website.

REO Training - Free Video - how to get REO's from Asset Managers

Roger V (Movoxo.com) — Fri, 21 Nov 2008 15:42:52 -0600

How would you like to carry 47 listings at once?

Of which 75% sell in less than 30 days?

Do the math and you'll agree that's a pretty healthy paycheck. REO's aren't more work than a regular listing, usually, but they're quite different. You don't have to deal with insane delusional unmotivated sellers, or divorcing couples blocking a closing-table-deal or anything crazy.

I've been hard at work on an incredible new training system covering how to get REO listings from asset managers.

You can get a chapter from the upcoming video training certification course by going to www.LionsGateFN.com and just register on the right (no spam, you'll just get the video link). This chapter is about BPO's (don't like BPO's? Would you like an extra $1600 a week side income? See the video!).

When the training is online (just after thansgiving for the full course) we'll let you know.

If you like this video, you'll love the course. One funny highlight of the video is Larry (top producing agent) telling about how he did a BPO and the former owner had switched the house numbers, causing the sheriff to evict the wrong family!

Anyway, it's a great video. Don't take my word for it, go check it out! If you love it, add a comment, if you hate it, well, message me privately ;-)

Go pick it up! I had a blast shooting it and welcome your feedback - www.LionsGateFN.com

Have a great weekend!

RogerV

REO Training for Realtors

Killer Freebie: FSBO Marketing & Homebuyer Marketing

Roger V (Movoxo.com) — Thu, 16 Oct 2008 16:14:01 -0500

Here's a great freebie for you to help you market FSBO sellers and homebuyers: Keyword research.

For FSBO Sellers and Home-Buyers.

Grab it here: www.RealEstateMarketing.ME - just register and you'll get an excel spreadsheet instantly via email.

Here's our kit, by the way... all branded to YOU, of course.

Even if you know how to do keyword research, this stuff still takes a bit of time - and I've done the work identifying the keywords (including the approximate search volume) for you.

All you have to do here is "Swipe & Implement" as Dan Kennedy says - here's how:

The basic concept of all "Best Practices" marketing is like this: Build a bucket, then be sure your bucket is where the water flows.

Maybe that's an odd analogy, but it's basic "Bait-Response" aka "consumer response" marketing - offer something cool for free, then make them register to get it, and when they do, you keep in touch and keep building value.

a. You need a great offer for the FSBO seller and homebuyer... of course I'd love to sell you ours, but it's not required. Definitely pop by ours and have a look, and then consider how much time it will take you to make a system like ours... for those who want to save money, go ahead and get some ideas from us, for those who know the value of their time, well, check our pricing and we're sure you'll be on board - since it's cheap, fast, and with our system you'll be 100% set up in 2 days. Heck, since we have no contract, you could even use our system til you get your own completed.

Aaaaanyway, you need an offer for these people, as "bait" to create a lead. Once created, the dance begins.

(Our system captures the leads for you, of course. If you build your own, get set up with an autoresponder like aweber (test drive here: http://www.aweber.com/?291261 ) (our system has this already built in, FYI, we follow up as you / in your name / ask them to call you for a CMA, etc.)

b. Get the offer to the FSBO Seller or homebuyers. FSBO's you typically drive by, read about in the newspaper, or see online - but you might not have online contact info.. so you'll need FSBO Letters (See ours at www.FSBOLetters.info of course) and a delivery mechanism. We recommend Send Out Cards (they'll print, stamp, and mail a postcard for .52 including postage)(Free test drive here: https://www.sendoutcards.com/cgi-bin/trnuser.pl?socwalkthrough_start:::42031 ).

For homebuyers, what's proven to work the best (and I've tried pretty much everything! <sigh>) is placing free ads on Craigslist in the RENTAL section (along with some rentals that aren't handy around the internet, so you actually bring value and don't get nailed for spamming; just add in "For those who like paying their landlord's mortgage, here are a few rentals from the MLS").

We also recommend flyers in apartment buildings, or if you're working a farm area, you can have your offer (use our print resolution graphics if you're a subscriber) printed on business cards (cheap, small, easy to carry, and put your regular business card on the back).

c. Let your farm grow! Just grow the list, and setup the marketing so that the "cream rises to the top".

Hope that helps... for more details, see the funnel concept from www.MarketingBootcamp.info or test drive our systems, we make it as simple as humanly possible... a lot of agents mean well and want to create these big systems, but frankly, it all takes time and money - ours will save you both.

Get your free FSBO and Homebuyer keyword research here at www.RealEstateMarketing.ME

Our FSBO kit, FSBO Letters, FSBO Scripts, etc. is all here: www.FSBOLetters.info

Free FSBO Letters for trying New FSBO Marketing System!

Roger V (Movoxo.com) — Wed, 15 Oct 2008 00:04:02 -0500

Want FSBO Letters?

See www.FSBOLetters.info - and you'll get a complete campaign, including letters and graphics, free just for trying out our FSBO Campaign.

If you don't like the campaign, it's ok - the letters are yours to keep forever.

Learn more: See www.FSBOScripts.info

Note: Anyone who signs up for the Postcard Automator gets this system free for 30 days
(It prints, stamps, and mails a postcard for $.52 hands-free including postage) (Test it free: https://www.sendoutcards.com/cgi-bin/trnuser.pl?socwalkthrough_start:::42031 - turn up your speakers)

Spreading Knowledge to Increase Profits (from Newsletter)

Roger V (Movoxo.com) — Tue, 14 Oct 2008 19:51:29 -0500

If you shared Your Knowledge with More People, would you make More Money?

More to the point:

Exactly what knowledge do you have that if more people knew how it could help them, it would make you more money?

I want to help you put that knowledge on video. Today. In minutes.

Why this will make you more money:

a. Once the video is made, you'll stop having the same conversation over, and over, and over again.

b. The videos are easy to send to people

c. They make you efficient, and look even more like an expert

d. They help you sell online, since people are visual and would much rather watch a video than read.

e. When we upload to places like YouTube, you're putting your expertise into an area where traffic already flows. This means instead of being the middle of the Sahara Desert, you're in a Mall in downtown Manhattan. More people will see how you can help them.

It gets better:

I'll do all the work.

Sure, that sounds crazy... first, you need to be a subscriber. I'm in the business of helping our subscribers, anyone else, sorry. But this is a great reason to become a subscriber, isn't it? Movoxo is basically a marketing club! Go to www.Movoxo.com/c and pick whatever product and get rolling.

Anyway, for anyone who wants a video, please just respond to me with these answers, and if I think there's enough of a market (or you want to pay to own the video exclusively), I'll put the answers into a script and we'll get it made.

Please just respond to these questions to roger@movoxo.com :

1. What is the basic service or product in as few words as possible?

2. Why do I care? Why do I want this, as a consumer? How will it make my life better?

3. Who are you looking for? Who is a good match for this product? Who is NOT a good match?

4. What are the 3 most common questions about this product or service?

5. What are the 3 most common objections people give you for not buying right now, right here? (We'll work to "head these off at the pass")

6. What are some "Gee, I didn't know that!" unknown or frequently missed benefits of this product? i.e. in case of FHA it's flexible co-borrowers or 203k rehab program... in case of investing in real estate it might be you can use your IRA / 401k

7. What is the call to action? Apply now? Fill out this simple online form? What action do you want them to take if it's a match?

8. Optional but very helpful: 1-2 great stories of people who bought this service or product and then their wildest dreams came true (or at least their lives were improved).

FYI we have started:

- Home Seller Mistakes

- FHA video

- Loan Modification video

HOWEVER, these scripts are incomplete, so if you want those videos, please do respond anyway with your answers, it will help me craft a great script. Good news about these topics: You cannot buy them exclusively, but the good news is these won't cost you much.

For any other topics, just answer the questions above to get the ball rolling.

Your friend dedicated to making you more money through marketing online,

RogerV

www.Movoxo.com

Old Presentation, New Strategy

Roger V (Movoxo.com) — Tue, 16 Sep 2008 11:41:25 -0500

We're doing a lot of work on "stealth squeeze pages", and I was thinking about my own site.

To some degree, there's a bit of work on our own sites to be sure - like the shoemaker's kids who have the worst shoes, because the shoemaker is always fixing everyone else's, our own site has been a bit neglected.

Our biggest mistake (which I'm fixing, of course): Not using client's success stories and client's actual results in our marketing.

Do you do that? Do you use client's testimonials and case studies in your marketing? We all should.

Anyway, in studying our own main page, I watched our original demo, and thought I'd post it here - since most of Active Rain doesn't yet know what we do. Moving forward, our focus is much more holistic - on producing leads - and not just video. Last week we did a test that produced 38 leads in ** 1 day ** - so we know this stuff works.

Check out our original presentation - it's a nice case study in education, though it's not as persuasive as our newest work.

Your Success is Our Business,
RogerV 800-807-5216x4 Direct
Movoxo.com Real Estate Marketing - Free Report at www.RealEstateMarketing.ME - newest project FSBOSupplies.com