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staging: My house was professionally decorated-It's already staged! - 01/01/10 08:13 PM
My house was professionally decorated-It's already staged! I hate to break the news, but just because your home was professionally decorated does NOT mean your home has been staged for selling. The point of interior decorating is to appeal to your personal tastes. The point of home staging for selling is dress it up for someone we do not know. We do know not their style or tastes so proper home staging sets up a home so that it appeals to anyone or at least the broadest number of buyers. That means curtains, wallpaper, paint, furniture and accessories are scaled back … (14 comments)
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staging: Christmas decorations in MLS photos-To be or not to be? - 12/15/09 08:55 PM
It's always a tough call to put a home on the market during Christmas holidays because sometimes all those decorations can get in the way and be quite distracting. Recently, one of our home listings in Dorchester County in North Charleston in Archdale subdivision had a makeover by CSP Elite students, now graduates, led by premier home stager and instructor, Melissa Marro. The students worked extremely hard and this home had major improvements just in the way of decluttering. This is the before photo to the right. The photo actually doesn't look that bad but I always prefer a "neutral" photo. Below is … (9 comments)
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staging: Occupied, vacant, then staged: Look at the difference staging makes in this house! - 11/07/09 12:18 PM
We just took a listing that has previous been on the market in Goose Creek for over 10 months. When we reviewed the past listings prior to our listing appointment, we instantly knew the problem(s) and how we could improve the odds of selling. The problem was presentation! It's the first rule in marketing IMHO. The product must be appealing and packaged properly. This is a lovely home with a fabulous floorplan in a wonderful community but the previous listings didn't convey this. If buyers don't like what they see in the photos, they aren't going to step in the door.
… (16 comments)
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staging: Upgrade your listings photos from winter to spring - 04/14/09 03:18 PM
Do your sellers and yourself a favor. If you have winter photos of your listing, take a new updated photo with green grass and spring flowers--and update the MLS and marketing photos. It changes the complete feeling of the home and its curb appeal. Don't be surprised if it improves showing activity. This is the least expensive way to freshen up winter listings for the least amount of money.
Spring always brings a renewed feeling in the real estate market. While many people may focus on the interior of the house with staging, curb … (14 comments)
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staging: Agents and Stagers: Put yourself in the seller's shoes and do it in your own house - 04/11/09 06:43 PM
Have you have ever asked a seller to declutter, repaint a room, buy slipcovers, and remove wallpaper only to watch them huff and puff? I use to watch and listen to their objections and think "well do you want to sell your house or what?" What's so hard about this?
I knew I couldn't be objective about my own house so I had Melissa Marro with First Impressions come to my home for a staging consultation. After all, I preach this stuff to my sellers so why should I be any different. Of course, I thought of a few things she might most … (12 comments)
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staging: Do I really have to paint? - 03/23/09 12:48 PM
The biggest resistance to staging recommendations usually surrounds painting. It is interesting to me that sellers resist painting and then they wonder why a buyer can't overlook it. Fact of the matter is that painting is tedious work and buyers don't want to think about all the work that have to do to move into a house. The reason why you don't want to do it is exactly why you need to do it.
Which living room is more cozy and inviting?
AFTER
BEFORE
This is the same exact living room. The yellow on … (20 comments)
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staging: The difference is in the details - 03/20/09 07:54 AM
I often get a funny look from folks when I ask them to do some tasks to get a home ready to put on the market. But the difference is in the details. The sellers of this Summerville, SC home were great to work with and did an excellent job with the staging consultation recommendations given by Melissa Marro, First Impressions. By a simple decluttering, this kitchen feels much larger and appears to have much more counterspace.
BEFORE AFTER
The breakfast area first looks a little disorganized. Decluttering this area and changing the light fixture gives this room an elegant … (9 comments)
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staging: And the winner is... - 01/24/09 07:37 PM
I'd proud to be affliated with the Real Estate Staging Assocation (RESA) 2009 Professional Stager of the Year, Melissa Marro. This coveted national award recognizes the industry's best in their field.
When I met Melissa, I had no idea how much staging would become such an integral role in my business. The first time I called her for help was for a vacant property. It was in 2006 and my client built a gorgeous house in the Old Village of Mt Pleasant listed at $599,000. After being listed for 3 months after completed construction, it became clear that the problem was some multiple spaces that were hard for … (4 comments)
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staging: Why do I have to rearrange my furniture? - 01/21/09 05:33 PM
As my stager, Melissa Marro always says, "Selling your house and living in your house are two separate things." Unfortunately not all buyers can visualize how a floorplan will work for them. When there is an awkward arrangement, buyers may automatically rule a house out. Take this example of a 2 year old home in Goose Creek, SC. There are a couple of issues. This room is a rectangle and the couch and loveseat were positioned at an angle to view the television. This blocked the natural walkway in this room. Second, it's hard to ingore the floral furniture, clutter of toys and books, … (15 comments)
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staging: What is staging? Picture speaks 1000 words - 01/12/09 07:20 PM
I'm amazed when someone asks me, "What is staging?" I know that I should not expect everyone to know, but even more surprising is the number of agents that don't understand it's importance. After going through some old before and after pictures, I'll post a few since the pictures speak for themselves.
This was an adorable home. It was actually on the market for 7 months with another company before I took over the listing with few showings. When I took over the listing, we got higher showing activity due to additional marketing, however no offers. This home was competing with a lot … (5 comments)
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staging: Realtors nominated for National Staging Award - 01/12/09 06:01 PM
The Real Estate Staging AssociationTM (RESA) announces the 2009 Real Estate Staging Industry Award Nominees.
The Nominees for RESA Staging Realtor® of the Year are: Matt Poole with Charleston Pier Partners in Charleston SC, Michele Reneau with Carolina One Real Estate in Mt. Pleasant, SC, Susan Peters with RE/MAX Mutual Realty in Seattle, WA, and Tim Thompson with MKB, Realtors in Roanoke, VA.
"RESA congratulates and recognizes each person for their contributions to our industry. Our Industry Awards are a wonderful way to give back to the Staging Industry as a whole and to recognize some amazing people" said, Shell Brodnax, … (0 comments)
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Michele Reneau, Realtor, GRI ~ Charleston, SC Relocation Experts Team
Summerville,
SC
More about me…
Certified Staging Professional (CSP) Elite Instructor
Address: 628 Long Point Rd, Mt Pleasant, SC, 29464
Office Phone: (843) 814-6680
Email Me
Charleston SC real estate, Military Relocation Experts serving Goose Creek SC, Summerville, SC and surrounding areas. CSP Elite Instructor, How to Maximize Your Client's Equity Through Home Staging.
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