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area pro realty: Advice for Realtors- A House Isn’t a Home - 05/28/10 02:37 PM
As the president of a real estate franchise, I read a lot of blogs, especially those from other Realtors.
Let me first disclaim that the wealth of information and creativity I read on the Internet is amazing and the advice in this article is only meant to bring back the consistency of two common real estate terms that have seemed to lose their meaning in the last few years.
Too often than not I see Realtors and brokers mixing the terms "house" and "home". For example, a Realtor might say or write "I would like to sell your home", or "Selling … (3 comments)
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area pro realty: One Click Marketing - 11/03/09 05:21 PM
One Click Marketing
My job as Strategic Social Networking Specialist for Area Pro Realty requires me to keep up on the latest technologies and advances in social media. The fun part is sharing it with you.
Here is a great tool that WordPress.com has added to an already great site:
Now you can repost your blog on Twitter with one click right through WordPress! If you are a Realty Franchise owner and follow my blog, you know that you can use blogging sites like WordPress or Blogger.com to post listings and share them with a very large audience. Now, … (2 comments)
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area pro realty: How To Launch Your Listings Through Twitter - 10/23/09 05:00 PM
How To Launch Your Listings Through Twitter
If you have read my previous posts, you know that retweeting is a way to share informative links, photos, listings, blogs, or any other content that you think other followers may benefit from. In the real estate industry, however, you want to be known for creating great content as well as sharing it with other real estate professional and clients.
Here are some detailed tips on how to properly construct a tweet that will be shared rather than skimmed over, and keep your listings sailing through cyberspace:
1. Always include a link. Using … (1 comments)
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area pro realty: How To Attract Homebuyers on Social Networking Websites - 10/05/09 06:43 PM
How To Attract Homebuyers on Social Networking Websites
Helping to build a brand for the individual Realty Franchise owner at Area Pro is one of my favorite aspects of my job (Strategic Social Networking Specialist for Area Pro Realty). As a part of helping brokers, I teach them how to attract homebuyers via Facebook, Twitter and other social networking websites. Here are some strategies and a couple of tools that I use to help our franchise owners attract more business online:
Add a survey to your website or blog.
This tool keeps potential homebuyers thinking, engaged, and actively doing something on … (2 comments)
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area pro realty: Get Your Brokerage More Attention on Facebook - 09/25/09 06:31 PM
Get Your Brokerage More Attention on Facebook
Have you ever thought that you would like a consolidated, professional looking, and easy to manage platform to get information out to your agents and clients other than a weekly e-newsletter? All of us have.
As the Strategic Social Networking Specialist for Area Pro Realty, I'm always on the hunt to make our Realty Franchise owner's lives easier. Having an online forum for news, updates, and other brokerage information is important for your agents and clients. Facebook Fan Pages are perfectly suited for this need, and you can create a cutting edge newsroom for … (1 comments)
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area pro realty: How to Make Your Listings Go Viral - 09/23/09 02:07 PM
How to Make Your Listings Go Viral
If you have been following my blogs, you probably know by now that I am a huge fan of Twitter. Taking a great listing and blasting it out to your entire network of clients, colleagues, and contacts in a matter of seconds at no cost is a dream come true for most real estate franchise owners and agents. Twitter has been a great asset to our marketing efforts, and the "ReTweet" feature has played a pivotal role.
The concept is simple: if you receive a tweet from someone you are following that you … (2 comments)
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area pro realty: Homebuyers Spend More Time on Facebook Than Google - 09/18/09 04:07 PM
Homebuyers Spend More Time on Facebook than Google
So you think having your website at the number one page rank on Google is enough? Think again. According to Nielsen Media Research, the people who are looking for you are spending three times as long chatting, reading, and posting on Facebook than they are searching on Google. If you're not on Facebook, to those users, you won't exist.
The days of spending thousands of dollars to have your website optimized are coming to an end. Today, having a strong presence on popular social networking sites is the key to being a super … (5 comments)
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area pro realty: How To Use Facebook For Real Estate - 09/14/09 04:57 PM
How to Use Facebook for Real Estate
How to Use Facebook for Real Estate
If you operate a real estate brokerage franchise or are an agent working for a real estate broker, you will appreciate the below advice.
A few days ago, I posted a blog called How to Use Social Networking for Real Estate. I received some great comments, and started corresponding with a nice couple from across the country. My post had raised their curiosity, but their use of Social Networking for real estate was limited. They had some doubts about joining Facebook for business purposes.
They were having … (2 comments)
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Michael Volkin
Fairfield,
CA
More about me…
Area Pro Realty
Office Phone: (925) 886-5192
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