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real estate franchise: One Click Marketing - 11/03/09 05:21 PM
One Click Marketing
My job as Strategic Social Networking Specialist for Area Pro Realty requires me to keep up on the latest technologies and advances in social media. The fun part is sharing it with you.
Here is a great tool that WordPress.com has added to an already great site:
Now you can repost your blog on Twitter with one click right through WordPress! If you are a Realty Franchise owner and follow my blog, you know that you can use blogging sites like WordPress or Blogger.com to post listings and share them with a very large audience. Now, … (2 comments)
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real estate franchise: How To Attract Homebuyers on Social Networking Websites - 10/05/09 06:43 PM
How To Attract Homebuyers on Social Networking Websites
Helping to build a brand for the individual Realty Franchise owner at Area Pro is one of my favorite aspects of my job (Strategic Social Networking Specialist for Area Pro Realty). As a part of helping brokers, I teach them how to attract homebuyers via Facebook, Twitter and other social networking websites. Here are some strategies and a couple of tools that I use to help our franchise owners attract more business online:
Add a survey to your website or blog.
This tool keeps potential homebuyers thinking, engaged, and actively doing something on … (2 comments)
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real estate franchise: Homebuyers Spend More Time on Facebook Than Google - 09/18/09 04:07 PM
Homebuyers Spend More Time on Facebook than Google
So you think having your website at the number one page rank on Google is enough? Think again. According to Nielsen Media Research, the people who are looking for you are spending three times as long chatting, reading, and posting on Facebook than they are searching on Google. If you're not on Facebook, to those users, you won't exist.
The days of spending thousands of dollars to have your website optimized are coming to an end. Today, having a strong presence on popular social networking sites is the key to being a super … (5 comments)
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real estate franchise: Use FriendFeed to Find a Ton of Clients - 09/08/09 10:19 AM
Use FriendFeed to Find a Ton of Clients
Username: MVolkin, connnect with me on FriendFeed.com!
FriendFeed.com is a website that in one place aggregates your friend's (or potential cleints's) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter posts, Facebook updates and tons of other websites. FriendFeed can be an extremely useful website for getting to know your local community and marketing to clients, but be careful of its addictive nature. FriendFeed can easily give you information overload and you could get lost for hours clicking away at the vast amount … (2 comments)
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real estate franchise: TweetBeep Your Way to More Clients - 09/05/09 10:15 AM
TweetBeep Your Way to More Clients
How would you like potential clients emailing YOU!? You can get that with Twitter. Twitter is a great tool, especially if you know how to use third-party applications like tweetbeep.com. With Tweetbeep, you simply insert a few keyword alerts that potential clients may be tweeting about, then, once a twitterer uses those keywords in a tweet, that tweet is emailed to you. You can then start following that person and reply to that person directly. BAM, instant friend and potential client.
I must warn you that upon first contact to not "spam" that your a real … (2 comments)
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real estate franchise: Fwix.com has great potential for real estate agents and brokers - 09/02/09 10:12 AM
Fwix.com has great potential for real estate agents and brokers
One of the great aspects of owning a real estate franchise is that I get contacted early with new online tools that could help real estate agents and brokers. One of those new tools is Fwix.com. Fwix is an online replacement for a newspaper. Our realty franchise focuses on going green and Fwix definately fits that mold. An agent can be connected to his/her local community and even share a neat widget on their website with local news without printing a single piece of paper.
Fwix makes it easy to identify … (5 comments)
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real estate franchise: Area Pro Realty ads Key Personnel to Staff-Social Media Resource Specialist - 08/27/09 10:59 PM
Area Pro Realty ads Key Personnel to Staff
Area Pro Realty is proud to announce Nick Roth, the new Social Media Resource Specialist. Mr. Roth brings a wealth of knowledge to the agents and brokers and will provide invaluable support furthering the Area Pro Realy brand that is growing so fast.
The many real estate franchises for sale realize the importance of social networking, but Area Pro is taking it one step futher and dedicating a person to further the online brand.
If your considering a realty franchise, be sure to find one that understands the importance of industry technology. The … (0 comments)
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real estate franchise: Online Resources for Real Estate Brokers - 08/24/09 01:59 PM
Online Resources for Real Estate Brokers
There are many real estate franchise opportunities out there, but only one (Area Pro Realty) that gives you the resources you need to truly be innovative and succeed in the online marketplace. With a real estate brokerage franchise, you should be exposed to at least one of the following:
Facebook
Ning
Delicious
The three above websites can help you put your real estate franchise on the map and exposure your realty franchise to new clients and agents via the web.
If you want to team with Area Pro Realty, you will have access to our social networking … (0 comments)
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real estate franchise: Real Estate Brokers Searching for a New Type of Franchise - 08/21/09 02:26 PM
Throughout recent years, many new real estate franchise owners have been searching for a new business model that molded itself to the current (and future) economical times. In the past, a realty franchise was a simple, "one business model" type of company. Only recently have new business models surfaced, some good, most bad. Of all the real estate franchises for sale, Area Pro Realty has proven to be recession proof (as said in RIS media).
"Real estate brokers MUST evaluate all the real estate brokerage franchises out there" says company president Michael Volkin. "If they do not, they might be missing … (0 comments)
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real estate franchise: Area Pro Realty Announces New Offices in Florida - 08/18/09 10:51 AM
Area Pro Realty Announces New Offices in Florida
The newest national residential real estate franchise, Area Pro Realty has just announced three new brokerages opening in Florida. "This is an exciting time for the real estate industry" says company President Michael Volkin, "You have a new national realty franchise with a fresh business model that is virtually recession-proof, a lot of quality brokers are being attracted to the company."
Technology supervisor Gene Ward claims "Of all the real estate franchises for sale, Area Pro Realty is implementing the freshest ideas moving forward"
Area Pro has real estate franchise opportunities in 45 … (0 comments)
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real estate franchise: Blogging for Business-This Broker has Seen the Light - 08/11/09 04:11 PM
Blogging for Business-This Broker has Seen the Light
As the owner of a new and growing realty franchise, I have had the pleasure of heading up our company blog. There are two main tips I learned along my journy of increasing our website traffic considerably simply by blogging:
1) Be consistent- Most Realtors blog once or twice then stop. Blogging consistently at least once a month, if not once a week, will increase your web traffic considerably. Of the dozens of real estate franchises for sale, Area Pro Realty has one of the top blog for numerous keywords. How did I … (0 comments)
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real estate franchise: New Book Shows Realtors How to Market on Social Networking Websites - 08/06/09 12:04 PM
A new book has been released that will help Realtors market themselves online. The book is entitles Social Networking for Authors-Untapped Possibilities for Wealth.
This book is intended to help the millions of authors and Realtors around the world sell books on the Internet via social networking (i.e. Facebook, MySpace, LinkedIn, etc). As an author and Realtor, I have learned that great writing doesn't sell books, great marketing does. This book even helps brokers grow a real estate brokerage franchise.
Even though the title targets authors, it works for anyone who has a service to sell online, and is perfect for Realtors.
… (0 comments)
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real estate franchise: Real Estate Franchise- A Brokers Salvation? - 08/02/09 07:11 PM
Real Estate Franchise- A Brokers Salvation?
When the economy was good, many independent real estate brokers made a lot of money and established themselves well in the local community. For the most part it was easy, the houses were selling themselves and all a broker needed to do was get a license and get agents. Now, the economy isn't good and some brokers are scratching their heads trying to build their brokerage instead of close the doors.
This is when a quality real estate franchise is needed. A realty franchise can provide new, or established brokers, with the financial support, recruiting … (0 comments)
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real estate franchise: Any New Innovative Franchises in the Real Estate Industry? - 05/02/09 07:50 PM
Any New Innovative Franchises in the Real Estate Industry?
Yes. Many new busines models have recently sprung, but one in particular has clear advantages for residential real estate brokers. The best innovative real estate franchise, in my opinion, is Area Pro Realty. You can find them at AreaProRealty.com/franchise. There are many real estate franchises available. When shopping around for franchises, be sure to find one that fits your needs. What matters to you? Technology, support, efficiency....all of the above? Everyone has different needs. Many companies pay for press releases to say that they are the best real estate franchise. However, there … (0 comments)
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real estate franchise: Is a franchise in your future? - 05/01/09 02:55 PM
Many independent brokers have contacted me lately telling me they have never thought about franchising before but are now having second thoughts. They want to research the most innovative real estate franchise available. Before I continue with the conversation, I always ask them why, why now? The response is always the same. Although owning an independent brokerage has a certain level of freedom, with this economy its best to be a part of a team, a team backed with the support and technology todays brokers need. I tell them, owning a real estate franchise is like hitting the ground running and … (0 comments)
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real estate franchise: When Looking for an Innovative Real Estate Franchise - 04/30/09 09:20 AM
Since I have published my book, How To Evaluate A Real Estate Franchise, many people as me, "I am looking for an innovative real estate franchise, where do I start? My first answer is, what do you mean by innovative? Do you mean different, do you mean high-tech, what exactly do you mean. There is no one answer to this question. When looking for an innovative real estate franchise you should start with evaluating your needs first. What is most important to you? Maybe its technology, maybe its support, maybe its reputation. I would write all of these factors down and … (0 comments)
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real estate franchise: Why Did I Decide to Franchise Area Pro? - 04/29/09 09:20 AM
I had a successful brokerage that covered 13 counties in Northern California. When I tell people that I stopped growing that company to franchise nationwide, they often ask me why.
After doing some research, I noticed two main things:
1) 99% of the franchisors in the industry are the same with the exception of one or two miscellaneous marketing points.
2) the general public doesnt know the difference between any of the companies (i.e. branding doesnt matter much anymore to anyone). People follow agents, not brands.
Based on those two points, I wanted to create an innovative real estate franchise. Out … (1 comments)
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real estate franchise: Thoughts on the common question, "should I franchise?" - 04/27/09 03:27 PM
Independent brokers throughout the country have been asking themselves the following question: Should I franchise?
There are couple dozen real estate franchises available for sale, and brokers always ask: But what is the best real estate franchise for me? What is the best real estate franchise period? How can I find an innovative real estate franchise?
There is no standard answer for the above questions. A franchise should fit an individual like a good pair of shoes. Some brokers want a big fancy office with a focus on name branding while others could care less about those factors and want an … (1 comments)
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real estate franchise: Recession-Proof Real Estate Franchises Now for Sale - 11/10/08 05:35 PM
Due to the ongoing downturn in the housing market, real estate brokers throughout the country have been tasked with reducing overhead, consolidating staff and offices, and reducing agent support and benefits. George Barlow, president of Executive Franchise Consulting claims, "with the continuing mortgage crunch and agents leaving the industry, real estate brokers need to be creative and resourceful to weather through this economic storm."
Area Pro Realty, recognized by franchise leaders as the most innovative recession proof real estate company in the industry, announced that the company will begin selling franchises in numerous states across the United States. At a time … (0 comments)
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Michael Volkin
Fairfield,
CA
More about me…
Area Pro Realty
Office Phone: (925) 886-5192
Email Me
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