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strategic social networking: One Click Marketing - 11/03/09 05:21 PM
 
One Click Marketing
 
My job as Strategic Social Networking Specialist for Area Pro Realty requires me to keep up on the latest technologies and advances in social media. The fun part is sharing it with you.
Here is a great tool that WordPress.com has added to an already great site:
Now you can repost your blog on Twitter with one click right through WordPress! If you are a Realty Franchise owner and follow my blog, you know that you can use blogging sites like WordPress or Blogger.com to post listings and share them with a very large audience. Now, … (2 comments)

strategic social networking: How To Launch Your Listings Through Twitter - 10/23/09 05:00 PM
How To Launch Your Listings Through Twitter
If you have read my previous posts, you know that retweeting is a way to share informative links, photos, listings, blogs, or any other content that you think other followers may benefit from. In the real estate industry, however, you want to be known for creating great content as well as sharing it with other real estate professional and clients.
Here are some detailed tips on how to properly construct a tweet that will be shared rather than skimmed over, and keep your listings sailing through cyberspace:
1. Always include a link. Using … (1 comments)

strategic social networking: Get Your Brokerage More Attention on Facebook - 09/25/09 06:31 PM
Get Your Brokerage More Attention on Facebook
Have you ever thought that you would like a consolidated, professional looking, and easy to manage platform to get information out to your agents and clients other than a weekly e-newsletter? All of us have. 
As the Strategic Social Networking Specialist for Area Pro Realty, I'm always on the hunt to make our Realty Franchise owner's lives easier. Having an online forum for news, updates, and other brokerage information is important for your agents and clients. Facebook Fan Pages are perfectly suited for this need, and you can create a cutting edge newsroom for … (1 comments)

strategic social networking: How to Make Your Listings Go Viral - 09/23/09 02:07 PM
How to Make Your Listings Go Viral
If you have been following my blogs, you probably know by now that I am a huge fan of Twitter. Taking a great listing and blasting it out to your entire network of clients, colleagues, and contacts in a matter of seconds at no cost is a dream come true for most real estate franchise owners and agents. Twitter has been a great asset to our marketing efforts, and the "ReTweet" feature has played a pivotal role.
The concept is simple: if you receive a tweet from someone you are following that you … (2 comments)

strategic social networking: Homebuyers Spend More Time on Facebook Than Google - 09/18/09 04:07 PM
Homebuyers Spend More Time on Facebook than Google
So you think having your website at the number one page rank on Google is enough? Think again. According to Nielsen Media Research, the people who are looking for you are spending three times as long chatting, reading, and posting on Facebook than they are searching on Google. If you're not on Facebook, to those users, you won't exist.
The days of spending thousands of dollars to have your website optimized are coming to an end. Today, having a strong presence on popular social networking sites is the key to being a super … (5 comments)

strategic social networking: How To Use Facebook For Real Estate - 09/14/09 04:57 PM
How to Use Facebook for Real Estate
How to Use Facebook for Real Estate
If you operate a real estate brokerage franchise or are an agent working for a real estate broker, you will appreciate the below advice.
A few days ago, I posted a blog called How to Use Social Networking for Real Estate. I received some great comments, and started corresponding with a nice couple from across the country. My post had raised their curiosity, but their use of Social Networking for real estate was limited. They had some doubts about joining Facebook for business purposes.
They were having … (2 comments)

strategic social networking: Use FriendFeed to Find a Ton of Clients - 09/08/09 10:19 AM
 Use FriendFeed to Find a Ton of Clients
Username: MVolkin, connnect with me on FriendFeed.com!
FriendFeed.com is a website that in one place aggregates your friend's (or potential cleints's) streams from across different social sites. In other words, from one user, you can view real-time updates from Twitter posts, Facebook updates and tons of other websites.  FriendFeed can be an extremely useful website for getting to know your local community and marketing to clients, but be careful of its addictive nature.  FriendFeed can easily give you information overload and you could get lost for hours clicking away at the vast amount … (2 comments)

strategic social networking: TweetBeep Your Way to More Clients - 09/05/09 10:15 AM
TweetBeep Your Way to More Clients
How would you like potential clients emailing YOU!? You can get that with Twitter.  Twitter is a great tool, especially if you know how to use third-party applications like tweetbeep.com.  With Tweetbeep, you simply insert a few keyword alerts that potential clients may be tweeting about, then, once a twitterer uses those keywords in a tweet, that tweet is emailed to you. You can then start following that person and reply to that person directly. BAM, instant friend and potential client.
I must warn you that upon first contact to not "spam" that your a real … (2 comments)

 
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Michael Volkin

Fairfield, CA

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Area Pro Realty

Office Phone: (925) 886-5192

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