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real: Do you "Resume"? - 10/11/09 03:46 PM
Recently while teaching a class, I mentioned that agents should be giving their clients Resume’s prior to the first meeting. One agent asked what I thought it should look like, so here’s mine, as an example.
It’s my belief that agents are essentially asking for a job when the encounter a potential client, so why wouldn't you send this to them? It will allow you to concentrate on THEM during the meeting, trusting that they will have a good idea of who you are before hand.
Resumes should be under two pages and very easy to read. One element that you … (3 comments)
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real: The Principals of Marketing (non-technology) Presentation - 03/17/09 08:08 PM
Here is the presentation I did for our basic marketing principals class, done for the Success Series at the Real Estate Career Academy. This is a part of a larger series and does not cover the in depth internet marketing of a later session. The world of Real Estate is ever evolving and ensuring that marketing is client centric, rather than agent-centric is important. Matthew Rathbun Real Estate Marketing BasicsView more presentations from mrathbun. (tags: marketing real) … (0 comments)
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real: Some Great Real Estate Links - 03/17/09 07:50 PM
I've updated my list of webpages that I think are useful for Real Estate Agents. I've been collecting it for years. In addition, you should also check out the great free tools that Realtor.org has just released, as part of their Right Tools, Right Now Campaign. Powerful Internet Links for Real Estate Agents View more documents from mrathbun . (tags: tools internet ) You can visit my site at http://www.TheAgentTrainer.com … (0 comments)
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real: A few "Green" Tools - 02/03/09 08:37 PM
Here are a few tools that you may want to add to the resource page for your Green buyers:
Walkability of a House Location from www.WalkScore.com
Environmental Protection Agency
Smart Growth Resources
Green Real Estate Remodeling Guidelines
LEEDS for Homes Guidelines
LEEDS FAQ for Green Homebuyers
RE Green Program
NAR GREEN Council
Green Building Revolution (Video)
httpv://www.youtube.com/watch?v=1X8EgthqsQ0
… (0 comments)
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real: Is your Real Estate Instructor afraid of you? - 02/03/09 08:34 PM
Self Preservation
I've just returned from the 2008 NAR Convention in Orlando, Florida. I got the opportunity to take some instructor-updates and spend time with several instructors. Some of the things I heard, were disconcerting to me. Several of these instructors were ranting about the students bringing laptops and blackberry's into the classroom. One instructor went as far as to state that he refuses to even allow these devises in the building (while he was on this rant, I was checking e-mail on my blackberry.) While listening to these discussions, I realized that the issue was not the … (0 comments)
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real: Are You a Consultant? - 11/28/08 09:59 AM
Putting Lipstick on a Pig After writing a post on www.AgentGenius.com , I had several conversations, by Twitter, Facebook and Skype regarding the concept of "Consultant." Lots of folks that I talk to, I respect very much, but also disagree with. Most often I found that those using the term, were doing so to distance themselves from the public opinion of a "REALTOR®" or a "Salesperson". Either way, it's deceptive to a degree. When you are trying to be perceived as something other than what you are - is it honest? Death of a Salesmen? In most cases, individuals are licensed … (0 comments)
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Matthew Rathbun ABR/M, SRS, e-PRO, SFR, GRI, SRES, Brkr
Ladysmith,
VA
More about me…
Coldwell Banker Elite
Address: Fredericksburg, VA, 22401
Office Phone: (540) 455-3350
Cell Phone: (540) 455-3350
Email Me
Matthew Rathbun is a Virginia Licensed Broker and Director of Professional
Development for Coldwell Banker Elite and former Director of Educationf or the
Fredericksburg Area Association of REALTORS®. He has opened and managed
real estate firms, as well as coached and mentored agents. As a Residential
REALTOR®, Matthew was a reoccurring Top Producer and past REALTOR®
Rookie of the Year.
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