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social media: Branding on Twitter - 02/07/09 11:40 AM
What's your purpose with Twitter use? Are you looking to expand your network and hopefully gain some new business? It should be. You should be finding new people to follow and hope they follow you back. If you are using Twitter to gain a 'following' then you need to consider expanding your branding to your Twitter background. When people are searching for new people to follow they may come arcross your profile. What your profile says about you will result in a follow or having them pass you up. You'll need to create a file (I used Publisher) and save it … (6 comments)

social media: Sitting Next to a Granola Bar - 01/08/09 10:34 PM
     
I went to my local grocery store for square orange cheese crackers. In particular I was looking for Cheese Nips because they were on insane sale.
Cracker isle. Found the Cheez-Its but where are the Cheese Nips????? Can't find them anywhere. But they're on sale. They must be around.
Cruise down the isle to the granola snack bars. Lo and Behold - there are the Cheese Nips. Why here???
This immediately gets my attention. Why in the world would Nabisco choose to put their square cheese cracker so far away from the other square cheese cracker? Why would they choose … (15 comments)

social media: Add Social Media to Your 2009 Marketing Plan - 01/08/09 10:31 AM
Are you rolling in marketing dollars this year? If you're like a lot of companies you are forced to give a hard look to your marketing plan and rule out what is working and what is not. Here's what I'm hearing.
Not working:
Newspapers Homes & Lifestyles Open Houses Working (in our area and across the country)
Websites Postcards Twilight Open Houses Social Media Marketing Social Media is the NEW internet. Have you heard of Web 2.0? That's what it refers to - social networking online. While we're in winter, let's not hibernate but amp up our marketing plans and pull new … (20 comments)

social media: Google & Page Rank Made Simple - 01/08/09 10:27 AM
Google's page rank system is virtually dead. Google is producing more sophisticated methods or ranking websites and are becoming better and better at weeding out dead sites. Sites that don't offer fresh content, sites that don't bring and retain visitors are going to suffer page rank. Google used to crawl sites by looking at the keywords in your website, finding other sites that linked to yours and ranking those sites as well in order to help determine the quality of your website. Now Google wants to see how others see your website.
Google is now going to be focusing on a … (2 comments)

social media: Add Social Media to Your 2009 Marketing Plan - 12/12/08 10:55 PM
Are you rolling in marketing dollars this year? If you're like a lot of companies you are forced to give a hard look to your marketing plan and rule out what is working and what is not. Here's what I'm hearing.
Not working:
Newspapers Homes & Lifestyles Open Houses Working (in our area and across the country)
Websites Postcards Twilight Open Houses Social Media Marketing Social Media is the NEW internet. Have you heard of Web 2.0? That's what it refers to - social networking online. While we're in winter, let's not hibernate but amp up our marketing plans and pull new … (3 comments)

 
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Renee Crabtree

South Bend, IN

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