Melissa Zavala: San Diego County Broker, Speaker, Author

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Real Estate Broker/Owner - Broadpoint Properties - Cal BRE #01324959
In an article that I wrote after my California Association of Realtors® presentation last fall, I listed my 10 favorite productivity apps for real estate agents. While technology changes at the drop of a dime, the list is still pretty accurate (except for Sunrise Calendar, which has been swallowe...
Real Estate Coach Bernice Ross advises agents to begin each day by thinking, “Who is closest to the money?” When you keep in mind those individuals who are “closest to the money,” she states that you will see an increase in your closings. What Ross means by this is that when prioritizing your dai...
Do you have preferred partners? Do you have a great real estate team or are you interested in putting together a team? Do you have people to whom you continually refer business—people you already consider to be part of your team? I’m talking about mortgage lenders, accountants, attorneys, title c...
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes?Challenges Faced by Real Estate ProfessionalsOne of the biggest challenges for me and for many of the...
The real way to ruin in real estate is to lose self-control. We’ve all experienced moments where you want to scream, yell at another party to the transaction, or send a nasty email.But, most successful real estate professionals across the nation know that keeping your mouth shut and having a mod...
An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t qui...
Did you hear the news? It’s true. Fannie Mae and Freddie Mac will be reducing the principal for 50,000 underwater homeowners (homeowners who still owe more on their home than it is worth). As reported in Wall Street Journal, approximately 50,000 homeowners will be eligible to have their mortgage...
You may think that the Recession is behind us, but I am still getting a lot of calls and emails regarding deed in lieu of foreclosure."What is it?" you ask. Yes, it is real. Yes, it can be done. No, it is not something everyone can do. No, you cannot just walk out and leave your keys on the kitc...
The year is well into Q2. Are you taking advantage of your current situation and leveraging your sales pipeline? Closed transactions and those currently in the process can actually be the key to additional business later this year and beyond. Whether you want to close ten transactions or ten thou...
In this day and age, real estate agents are expected to be all things to all people (and we are expected to do it FAST and furious). Emails, CMAs, slideshows, flyers, open houses: we are expected to produce everything at the drop of a hat. It’s tough to keep up with all of the continual demands ...

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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