Melissa Zavala: San Diego County Broker, Speaker, Author

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Real Estate Broker/Owner - Broadpoint Properties - Cal BRE #01324959
Congratulations real estate agents, you’ve just about made it to the halfway point for your 2016 year. Have you had time to reflect on your business plan? Are you meeting your goals? Are you exceeding them? Or, is it time to re-calibrate and make some changes? As you look back on the year so far,...
In order to create or maintain a powerful online presence, you’ve pretty much got to have your agent bio / profile all over town (read: all over the Internet). Each and everyday, it seems that there is some new social media platform or website where you’re required to add your personal profile. I...
You go to a listing appointment. You tour the home. You show the fabulous listing presentation that took you hours to make on your iPad, and you review the home values with the clients. Then, you learn that another “neighborhood expert” who is “not as nice as you” has agreed to list the home at ...
In an article that I wrote after my California Association of Realtors® presentation last fall, I listed my 10 favorite productivity apps for real estate agents. While technology changes at the drop of a dime, the list is still pretty accurate (except for Sunrise Calendar, which has been swallowe...
Real Estate Coach Bernice Ross advises agents to begin each day by thinking, “Who is closest to the money?” When you keep in mind those individuals who are “closest to the money,” she states that you will see an increase in your closings. What Ross means by this is that when prioritizing your dai...
Do you have preferred partners? Do you have a great real estate team or are you interested in putting together a team? Do you have people to whom you continually refer business—people you already consider to be part of your team? I’m talking about mortgage lenders, accountants, attorneys, title c...
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes?Challenges Faced by Real Estate ProfessionalsOne of the biggest challenges for me and for many of the...
The real way to ruin in real estate is to lose self-control. We’ve all experienced moments where you want to scream, yell at another party to the transaction, or send a nasty email.But, most successful real estate professionals across the nation know that keeping your mouth shut and having a mod...
An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t qui...
Did you hear the news? It’s true. Fannie Mae and Freddie Mac will be reducing the principal for 50,000 underwater homeowners (homeowners who still owe more on their home than it is worth). As reported in Wall Street Journal, approximately 50,000 homeowners will be eligible to have their mortgage...

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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