Melissa Zavala: San Diego County Broker, Speaker, Author

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Real Estate Broker/Owner - Broadpoint Properties - Cal BRE #01324959
An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t qui...
Did you hear the news? It’s true. Fannie Mae and Freddie Mac will be reducing the principal for 50,000 underwater homeowners (homeowners who still owe more on their home than it is worth). As reported in Wall Street Journal, approximately 50,000 homeowners will be eligible to have their mortgage...
You may think that the Recession is behind us, but I am still getting a lot of calls and emails regarding deed in lieu of foreclosure."What is it?" you ask. Yes, it is real. Yes, it can be done. No, it is not something everyone can do. No, you cannot just walk out and leave your keys on the kitc...
The year is well into Q2. Are you taking advantage of your current situation and leveraging your sales pipeline? Closed transactions and those currently in the process can actually be the key to additional business later this year and beyond. Whether you want to close ten transactions or ten thou...
In this day and age, real estate agents are expected to be all things to all people (and we are expected to do it FAST and furious). Emails, CMAs, slideshows, flyers, open houses: we are expected to produce everything at the drop of a hat. It’s tough to keep up with all of the continual demands ...
You’ve gotten the call. Some folks in your neighborhood farm want to list their home for sale, and they want you to come over for a consultation. So, you’ve set up the appointment and now you’re counting the weeks until you get your commission check. Not so fast. Those sellers haven’t even signed...
It’s a funny thing, real estate. Real estate professionals are independent contractors and do run their own business. Yet, at the same time, they are not fully autonomous, and must follow the policies and procedures of their brokerages and the state licensing authority. Every agent is looking for...
At my office, I see lots and lots of contracts, and many agents tend to make the same mistakes. We all like to think that we are perfect. But, the truth is that with the California Association of Realtors® contracts being so sophisticated and changing all the time, agents often don’t yet know abo...
As a real estate professional, it is important for you to connect with clients, prospects, and affiliates. Meaningful connections usually mean more transactions in your sales pipeline. So, when you are in the moment, you don’t want anyone to feel as if anything is more important than the person i...
I’m not sure if you’ve noticed it, but there are definitely certain times of day or night when you get better interaction on social media. And, the times that you get better interaction on Facebook may not be the same times that you get lots of likes on Instagram or retweets on Twitter.Since the ...

Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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