Melissa Zavala: San Diego County Broker, Speaker, Author

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Real Estate Broker/Owner - Broadpoint Properties - Cal BRE #01324959
RECENT BLOG POSTS
Do you ever have trouble coming up with ideas for your social media posts? Do you throw those posts up at the last minute or are they something that you plan weeks months in advance? Whatever your social media style (or strategy), truth be told: social media pros are dishing out lots and lots of ...
09/23/2016
The other day when I was reading posts in my newsfeed on Facebook I saw a post in the Lab Coat Agents group where an agent was seeking advice. When other agents were getting into the fray, this agent who wrote the post stated, “I did it because my sellers instructed me to do so.” To me, the subje...
09/15/2016
A few weeks ago at a local Women’s Council of Realtors® meeting, I was asked to give a little talk about How to Beat the Real Estate Bullies: Smart Strategies for Surviving in a Shark-Eat-Shark Industry. While the talk was extremely informal, the topic is actually a pretty serious one.In an indus...
09/04/2016
Last week was a really interesting week for me in the real estate business, as I got 6 awesome real estate referrals that I was able to share with the agents at my office. Lots of agents are seeking referrals in order to add more buyer and seller leads to their sales pipeline. So, I thought it m...
08/24/2016
Home buyers, home sellers, and even agents call me all the time to ask my advice on some real estate matter. These aren’t necessarily homebuyers or home sellers that I am already working with, and these aren’t agents from my own brokerage. These are people who’ve come across my name or heard that...
08/16/2016
From state to state, the laws may vary, but every real estate transaction has paperwork associated with it. And, in some states like California, many transactions require over 55 different documents in order to be state compliant. Although we are definitely in a paperless world, there is still a...
08/06/2016
Think nobody uses email anymore? Think that everyone prefers text messages? You may want to think again.Real Estate Email Newsletters Can Be Very EffectiveThe truth is that email is still a very effective strategy for prospecting and lead generation in the real estate industry. In fact, 95% of pe...
07/30/2016
Over the years, I've been observing the ways in which agents tell the world about their credentials. Certain individuals have their degree title (e.g., B.A., M.B.A., Ph.D.) immediately after their name in signature lines of emails, professional letters, etc. Other folks include their Realtor®-rel...
07/26/2016
You are invited to join me next Wednesday, July 20th at 10:00 PST for a live webinar where I will review all sorts of tips and tools to become an email marketing ninja.Here's what to expect: Red Hot Techniques. Get all the info you need to create dynamic email newsletters. Systems that Work. Lear...
07/14/2016
You’ve probably already heard that the rental market across the United States has spiked over the last couple of years. "Rental appreciation has been a freight train these past few years, chugging along without any appreciable slowdown. Since 2000, rents have grown roughly twice as fast as wages,...
07/08/2016
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Melissa Zavala

Broker, Escondido Real Estate, San Diego County
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