Do foreclosure lists work? - 08/31/10 06:55 PM
Real estate marketing trends suggest the use of foreclosure lists may help find leads that turn into transactions.
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was mailing a thousand at a time to a random list of people and wasn't getting the results she had hoped for.  The important thing to mention is that she didn't just GIVE UP...she persevered, tried something different … (6 comments)

Eighty-one percent of sellers are likely to use the same agent again - 08/24/10 06:57 PM
Eighty-one percent of sellers are likely to use the same agent again....64 percent of sellers choose their agent based on a referral...IF THEY CAN FIND YOU.  These are very interesting facts and based on a study done by the National Association of Realtors. 
It's true!  over 80% of your past clients would use you again if they knew how to reach you.  If your past clients knew how to reach you, they might also refer you out...Did you notice that 64% of sellers choose their agent based on a referral.  Besides handling the transaction you already handled for them, when is … (2 comments)

5 Truths About Real Estate Marketing - 08/24/10 06:25 PM
This is a great reminder on what to keep in mind when it comes to your real estate marketing plans.  I have to agree with the blog post below and I guess the facts speak for themselves.  PrinterBees can help you sort all this out and take over your marketing so you can do what you do...sell real estate!
Via Rebecca Chandler (The Real Estate Book/Broker Sherpa):
1.    Your Competitor is Talking About Your Marketing Plan.  The marketing plan is the #1 reason sellers chose an agent and the #3 reason agents lose listings.*  If you are not talking about yours, your competitor … (0 comments)

My Blue Hair... - 08/24/10 01:41 PM
On Friday, we had our first "Office Wig Day" and oh what fun it was.  We had so much fun that I had to share my new headshot with my friends on Active Rain.  I thought to myself that if you really want people to remember you, you have to be DIFFERENT.  I think my blue hair makes me just a bit different than everyone else and rememberable.  So, it seemed like a good idea to update my profile photo!
In hopes of you remembering PrinterBees and my blue hair, we have created a coupon code to celebrate "Wig Day"...my Blue … (6 comments)

Need a good reason to begin your Short Sale Marketing Campaign? - 08/20/10 02:36 PM
Here is a link to a really good article from CNN Money about why short selling continues to be potentially be the best option for homeowners who can't seem to get their modifications approved.  The article also states that as many as 20% of the modifications that have been approved go back in to default, which would again suggest that short selling is the ONLY option for many.
In light of this new information, we have created more great postcards to help you get started with your Short Sale Marketing.  We have many clients that are having great success getting short … (8 comments)

You did the hard work, now call your Past Clients! - 08/11/10 04:59 PM
 
I had to reblog this wonderful post!  Contacting your past cleints really is where you will find gold.  Any great coach will tell you the same.  It is a great idea to mix mailings with phone calls.  The statistics are as follow:
Poeple are seven times more likely to contact you when you mail to them That same list is seven times more likely to contact you when they have a need if you follow up your mail peices with a phone call. I just had lunch with a friend and this happened to be the topic of discussion.  He … (6 comments)

Very interesting study that may change the way you present your listings - The psychology of real estate - 08/09/10 05:48 PM
I just read one of the most fascinating articles on the psychology of real estate and I had to share it with all of you. The informaiton learned from this study done by Dominion University is nothing short of suprising and will likely change the way you market your listings. 
This was the paragragh that really caught my interest and that I found SHOCKING!
Choose Your Words Carefully "For a seller, advertising that you've recently painted your house seems like a no-brainer. But in a study that looked at nearly 60,000 residential real estate transactions in Texas, listings that mentioned new … (6 comments)

Easy Short Sale Marketing Tips - 08/06/10 07:28 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards.  We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.
Some simple things you can to to help grow your short sale business is to:
Reach out to your sphere of influence and make sure you are keeping in touch with your past clients.  They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (8 comments)

People don't care about you - 08/06/10 03:31 PM
I know this sounds quit harsh, but it is true and someone had to say it.  When you consider "sales 101", the number one rule of thumb is to remember that prospects/clients really don't care about YOU!  What they care about is....WHAT YOU CAN DO FOR THEM.
When you are marketing your real estate business and considering what exactly to market about yourself, it is important to take YOU out of the equation in your marketing messages.  Your marketing messages should include and be focused around WHAT YOU CAN DO TO HELP THE PROSPECT.  That is, if you want your prospects … (2 comments)

A great excuse to take a client or someone you appreciate to lunch - 08/05/10 07:15 PM
I know this has absolutely nothing to do with Real Estate or Real Estate Marketing for that matter, but it is about relationship building.  I received this coupon in my email today and wanted to share it with all of you.  It is a GREAT excuse to take one of our clients out to lunch or simply someone you appreciate.
Here is my challenge to you.  I would like to know WHO you took to lunch with this coupon and you should print it now and invite the person right away.  I myself plan to take my operations manager, Nicole to … (2 comments)

Another GREAT Short Sale Marketing Piece - 08/04/10 08:34 PM
Another great short sale marketing postcard to help you build up your short sale business.  Printerbees now has 21 Short Sale Marketing Postcards to choose from!
Sample pricing:
 
500 4X6 Postcards, your cost is only $89.99 500 oversized postcards is only $169 When you order in larger quantities, the price goes even lower to a small .05 cents per postcard on the 4x6 and only .08 cents on the 5.5 X 8.5.  
FAQ's:
Q: Do I have to pay extra to customize my postcards?  What about to add my headshot?
A: There are no fees to customize your postcard just … (2 comments)

New tools to help your social media networking efforts - 08/04/10 06:22 PM
This morning, I read about an interesting new technology to help you with posting your listings in to LinkedIn.  You can read the complete article on inman News titled "Rofo brings real estate listings to LinkedIn".
The articles states the the new application is free for posting on LinkedIn and offers a video demo to see it in action.  With the ability to link all of your social media accounts together so that you only need to post once, this new ap could be a huge time saver.
With many people using LinkedIn as a place to network as well as … (4 comments)

Free shipping on Color Business Cards - This week only - 08/03/10 03:21 PM
Use coupon code AR.FS.0807 and get free shipping on your business card order, this week only.  Great Real Estate Business Card designs available at printerbees.  Business cards are customized FOR YOU.   View our real estate business card designs at:
http://www.printerbees.com/PrinterBees_Business_Cards.html
You can count on the following when you order business cards from PrinterBees.
Full color printing at no additional charges Business cards are printed on a thick 14pt. cover stock, which looks very professional Fast turn times Business card proofs sent out within 24 hours. Excellent customer service, we answer our phones, returned phone calls, and return emails. Sample business cards … (2 comments)

 
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Nadine Larder

Dublin, CA

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www.PrinterBees.com

Office Phone: (877) 939-2337

Cell Phone: (925) 918-0830

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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