How do you feel when you get a lead who is a real estate investor? If you’re like many Realtors®, you try to find a way out. Investors have a poor reputation in our industry – we see them as vultures that probably just attended a get-rich-quick conference and want to be millionaires by tomorrow.
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02/25/2015
Email marketing is an incredible tool for relevant outreach when it’s done properly. You can send targeted messages directly to prospects in a way that even social media doesn’t allow. Even better, email marketing done right has a much higher response rate than other forms of marketing. Best of a
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02/19/2015
Spring is almost here, and that means buying and selling is about to heat up! Want to get in on the action? Farming postcards are a great way to build awareness in any neighborhood or county, and it’s a form of advertising that won’t break the bank. Creating a great farming postcard that doesn’t
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02/19/2015
The news has continued to highlight terrifying stories of Realtors® who become the target of thieves and criminals while showing a home. Because prospect and the Realtor® are often the only ones in the home, criminals can, and have, taken advantage of the situation. This issue is not confined to
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02/13/2015
Blogging has been a hot trend in business for several years now. Business owners, including Realtors®, realize that customers are searching online, and search engines give results based on great content that seems to match the keywords used by the customer. The goal of any business blog is to be
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02/11/2015
Are you an introvert or an extrovert? How do you know, and what does it mean for your career? The answer may not be what you think. Of course, no one is 100% extroverted or introverted. However, most of us have one that is dominant. It would seem like you would need to be an extrovert to be succe
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02/06/2015
