Realtors often pay for leads in one way or another. Many Realtors® buy leads directly from a source that promises a certain number per month. The problem is that you can spend a lot of money without getting good-quality leads. In general, it pays to generate leads organically.Why Not Pay for Lead
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05/29/2015
I saw a horror story online from a real estate agent the other day. They had a house listed and used a lockbox to allow buyer’s agents to access the home. The homeowner came home after a period where four showings took place, and found the front door ajar, toilet seat up, and a towel on the bathr
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05/26/2015
You’ve passed your licensing and you’re ready to go! Time to dive into lead generation, buyer’s presentations, and more. But how do you learn to do all that – and do it effectively?Or perhaps you’ve been in business for years. The industry has changed, but not much has changed in how you operate.
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05/21/2015
As a buyer’s agent, you may think that farming is just for listers. It’s easy to feel that you don’t need to farm a neighborhood because you’re looking for people moving in, not listings of people moving out.Unfortunately, you’re losing out on key buyers when you hold this attitude. Farming an ar
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05/19/2015
I came across an amazing little anecdote recently. It went like this:A man was going to the restroom when $5 fell out of his shirt pocket into the urinal. He stared at it for a minute, trying to decide what to do. He reached into his wallet, grabbed a $50 bill, and threw it in the urinal as well.
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05/15/2015
Email marketing is a great way to reach your customers, especially millennials. Even more, it’s an extremely effective marketing tool, with an amazing return on investment. Recently we talked about how automated email marketing could effectively give you a full-time marketing assistant for $199/m
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05/13/2015
So… it’s summer, the weather is great, and you want to take a vacation with you family. I know, I know, wishful thinking, right? But let’s say you pull it off. You wrap up your current clients, you let others in your brokerage take the active prospects, and you take time off. Let’s even say you r
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05/08/2015
Millennials are the age-range from 18-34 – today’s young adults and young professionals. They wield $1.3 trillion in annual buying power, and are incredibly diverse. Nearly 43% are non-white and 25% speaking a language other than English at home.This is the generation most likely to be buying the
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05/06/2015
