The hashtag can either take you where you want to go, or where you don’t belong, depending on how you use it.The hashtag has perplexed many seasoned marketers for years. So if you’re not sure how to use one correctly, don’t feel bad.To make sure you’re #not #over #doing #it, here’s a few tips.How
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07/29/2016
As a Realtor®, you know the importance of keeping the lead generation funnel constantly moving.And you also have probably heard something about the power of social media, and how utilizing various platforms can really make an impact on the success of your business.But…how are you supposed to find
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07/27/2016
Are you able to convert “likes” to leads? Do you share content on social media that actually gets shared by others?Social media for real estate is complex and always changing. So to make sure even the most seasoned Realtors® know exactly how to use Facebook, Twitter, Instagram and YouTube, we’ve
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07/25/2016
Unless you’ve been living under a rock for the past couple of weeks, you’ve probably heard of Pokemon GO. And if you haven’t heard of it, surely you’ve seen the many children (well…and adults) sprinting down sidewalks, wading into shallow creeks and even running into an occasional tree in search
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07/20/2016
Google is your most fickle friend. It’s been said that Google only loves you when everyone else loves you first. And this is true of all search engines. However, once you are friends, they will be the best friends you’ve ever had.They will tell the entire world that you’re amazing, and you’re the
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07/14/2016
Do Realtors® need to be on Instagram?We like to tell people to pick and choose their social media carefully. A sparse or unprofessional social media account can do more harm than good to your brand. So if you’re going to create a social presence for your company, you need to commit to it.So is In
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07/12/2016
Are open houses overrated? This is a hotly debated topic among today’s Realtors®.In terms of selling tools, is it dynamite or a dinosaur? There is certainly merit to both sides of this argument. So let’s examine the pros and cons of using the open house to sell a home in today’s marketplace. Pro:
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07/08/2016
You don’t control seasonal trends, market shifts, or interest rates. But you do control how you present yourself during all of these other changes. In real estate, the one thing you have absolute control over is your brand.But because you have so much control, it’s easy to ruin your brand without
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07/05/2016
Realtors® who think videos are the future are already a step behind. Videos are one of the most important marketing tools you need to be doing right now. And you need to be doing them well.Consider that: 9% of marketing professionals worldwide name video as the type of content with the best ROI S
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07/02/2016
Today’s savvy Realtor® doesn’t just put the Just Sold sign from the lawn, they also put it in every mailbox in the surrounding area. Does this actually work?Yes. A lot of Realtors® have seen great success and used these Just Sold or Just Listed cards as a new way to generate leads. But like any m
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07/01/2016
