marketing: How to Farm Your Area for Maximum Success - 03/05/15 01:34 PM

Some real estate agents don’t commit to farming a neighborhood or area. They rely on their brokerage’s leads and hope that friends and family will make up the difference. Unfortunately, they often don’t. The most successful Realtors® are those that actively farm their area and achieve name recognition in their market – BEFORE the customer is looking to buy or sell.
Fortunately, farming is not that difficult and pays huge dividends for the effort committed. While the principles are easy, it does take time and investment. Those who are willing to invest the time and money in their business are … (2 comments)

marketing: 5 Steps for Creating Your Real Estate Marketing Plan - 03/02/15 07:46 AM
A goal without a plan is just a wish.

Do you create a marketing plan for your real estate business each year? If not, you are almost certainly leaving a lot of customers and money on the table. A real estate marketing plan shows you how your business goals will become reality. When you write it down, it’s a concrete document that will remind you of what you set out to accomplish and what you still need to do to get there.
Many Realtors® don’t write a plan because they aren’t sure where to start. Others may feel they don’t … (0 comments)

marketing: 5 Tips to Maximize Your Realtor® Website - 01/28/15 06:59 AM

There are over 3 billion people in the world that use the internet. With that many people online, a Realtor® can’t afford to do without a website. However, there are so many websites online that it can be hard to know how to stand out. These five tips will show you how to maximize the effect of your website on your realty business.
Use Graphics and Have a Responsive Site Graphics are an undeniable part of showing off your real estate business online. People love to see pictures, and having a great photo gallery of each listing will help generate interest and create buyers. … (2 comments)

marketing: How to Get More From Your Social Media Efforts - 01/23/15 01:29 AM

As we discussed earlier this week, having a social media presence is essential for a Realtor® in developing relationships, building interest in properties, and gaining attention for their business. But are you really getting the most out of your social media profiles? Remember, social media shouldn’t be a passive experience for your followers. Building relationships is all about engagement!
Be of Service
This is the first and most important thing you can do on social media as a Realtor®. Remember that your business is not all about making money, or selling more houses than someone else. The point of your business, … (3 comments)

marketing: How Realtors® Can Take Full Advantage of Social Media - 01/21/15 07:19 AM

As of January 2014, Pew Research found that 74% of online adults use social networking sites. 74%!!! That means that three-fourths of your online customers can be found using social media.
As a Realtor®, it can be difficult to know exactly how to approach social media. There are so many options, and consistent engagement can be hard to maintain. In this article you’ll find great tips for the three most common social media platforms: Facebook, Twitter, and Pinterest.
No matter what social media platform you focus on, be sure to listen, add value, and interact consistently. Also, follow the 80/20 rule – … (2 comments)

marketing: How The USPS is helping Realtors(R) get more listings...a must read! - 10/25/12 03:12 AM
The USPS now has a program called Every Door Direct Mailng (EDDM) and if you're not taking advantage of it, you should be. I'm going to get straight to the point on this because you NEED to be taking advantage of this for any real estate marketing or farming you do.  It will blow your marketing out of the water because its so easy and so affordable.
This is what you need to know about EDDM:
No database required No need for a mailing list It's a fraction of the cost at about 14.5 per piece mailed SUPER affordable marketing that … (10 comments)

marketing: 2 Great Tools For Realtors To Automate Social Media Marketing - 02/29/12 01:57 AM
This article originally appeared on the PrinterBees.com blog.
There are many great tools you may not know about to automate your social media marketing, freeing your time up for more important tasks. I have my two favorite below and you likely wouldn't be reading this post if I didn't utilize these tools. I've had to find ways to make sure I'm consistent with my social media marketing and automating it was the only way.
Buffer: I don't know how I would do it without Buffer. Buffer actually got me back in the game with Twitter as I was really struggling to … (2 comments)

marketing: People don't appreciate what they get for free...rules to "price by" - 07/07/10 12:21 PM
When it comes to negotiating fees with clients, for many of us, things can sometimes get sticky and very uncomfortable, especially with friends and family.  I have definitely learned some lessons from the "school of hard knocks" that I thought I would pass along along my own personal "rules to price by".
In our business of working to help people build their businesses, specifically their real estate businesses I am often asked for "quick favors" and "good deals" on printing.  Things like:
Can you fix this file for me? Do you mind sending me that file so I can print it … (2 comments)

marketing: Is your headshot printed on your marketing materials? - 06/24/10 12:48 PM
Real estate sales is about relationships and people like to do business with people they know and like. If you are working to create a brand for yourself in real estate industry, it is important for people to actually recognize you.  When someone sees your photo over and over and over, they begin to feel like know you and they definitely will have a tendency to recognize you, should they run in to you around town.
Believe me when I tell you that I understand how difficult it is to DECIDE to get your head shot done/updated as it is one … (7 comments)

marketing: Who is visiting your website? - 06/03/10 08:43 AM
Anyone actively participating in AR knows that blogging and Internet related marketing activities are key to your success in finding new business via the Internet. The big question is..."Is what I am doing driving traffic to my site?" There are easy ways to identify where your website traffic....if any is coming from.
Because PrinterBees is an on-line printing company and a good portion of our printing business comes from Internet related marketing activities, I thought it may be helpful to write a blog post about how you can see who is visiting your website and how they got there.  The best … (4 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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