real estate marketing: The Most Overlooked FREE Real Estate Marketing Technique - 06/29/15 09:24 PM

You just got a listing – congrats! Now you’re ready to ramp up the marketing. I’m sure you’re thinking of postcards, open houses, and online marketing. But wait – are you missing something?
Many Realtors® miss the most important marketing element when it comes to listings – the MLS notes. What does that have to do with selling your listing?  EVERYTHING!
Why MLS Notes MatterRealtors® who are sloppy with their MLS listing notes are forgetting about some key buyers who see these notes all the time. Other Realtors®. The ones that decide to bring buyers. The ones that come to open houses. If you really … (0 comments)

real estate marketing: How to Blanket Your Farm for 18.3¢ Per Piece - 06/23/15 11:24 AM

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!
Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!
 
Benefits of EDDMReal estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier … (6 comments)

real estate marketing: What Real Estate Marketing and Home Ownership Have in Common - 06/18/15 04:25 PM

Lots of Realtors® really don’t like marketing. It’s a necessary evil. It’s confusing, it’s hard, and it’s expensive. In fact, most Realtors® would be happy if they could eliminate marketing from their budget and their business entirely.
But what if you thought about it differently? What if, instead of seeing marketing as an annoyance that drains your time and money, you understood it as an asset that you’re building into your business?
What Marketing and Homes Have in CommonThe way that Realtors® view marketing and the way young adults in America view home ownership have a lot in common. While once buying a home was … (2 comments)

real estate marketing: Don’t Lose Marketing Momentum this Summer - 06/11/15 03:46 PM

It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to stay consistent with your marketing efforts every summer.
Pay “Mark” FirstKeeping a consistent budget is important in any business, including real estate. Your budget should include a specific amount for marketing every month. If nothing else happens, be sure to pay your marketing budget – “Mark” – every month. It’s … (2 comments)

real estate marketing: How to Get Out of the "Friend Zone" and Be Known as an Agent - 06/05/15 10:41 AM

I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® - a member of the neighborhood association, a parent, or a friend.
I started realizing that that’s a problem for a lot of Realtors®. Just like the tomboyish girl in high school, or the guy who’s got all the female friends but no girlfriend, we get put into the “friend zone” and people don’t even realize we’re Realtors®.
Fortunately, you … (2 comments)

real estate marketing: Six Things That Could Be Sabotaging Your Sales Success - 06/01/15 08:55 PM

Did you just lose a big prospect and you’re left wondering why? Or do you feel that your sales could be better, but you’re just not sure what’s holding you back? Real estate is a hard business, no doubt about it. Fortunately, there are some common errors that Realtors® make that sabotage their sales success. After taking a look at these, you may know exactly what you need to do to improve your business.
Your Value Doesn’t Match Your Commission
Being a full-service broker means a lot, but it comes at a price. It’s amazing to me that the kind of scrutiny about pay that … (2 comments)

real estate marketing: How to Market to Millennials - 05/06/15 02:00 PM

Millennials are the age-range from 18-34 – today’s young adults and young professionals. They wield $1.3 trillion in annual buying power, and are incredibly diverse. Nearly 43% are non-white and 25% speaking a language other than English at home.
This is the generation most likely to be buying their first home, or expanding into a new home to accommodate a growing family. As a result, this demographic cannot be ignored by Realtors®. The question is, what’s the best way to market to millennials?
Recognize the Events that Shaped ThemMillennials are strongly shaped by the events of 9/11, as well as the general economic crash of 2008. Many of the … (4 comments)

real estate marketing: Leads over Lunch – Using Your Sphere of Influence - 04/30/15 02:30 PM

Many of us while away our lunch hour chatting with colleagues in our brokerage, running errands, or just zoning out. But what if you put your lunch to work? Lunch can be a great time to develop leads and connect with your sphere of influence.
The key here is to not be pushy or salesy. Building leads over lunch is more about the relationship building, person-to-person aspect of having lunch together. With that said, don’t be shy about mentioning your desire for their business or referrals if it comes up!
Here are three different types of lunch dates you can use to develop your … (0 comments)

real estate marketing: How to Have a Full-Time Marketing Assistant for $199/month - 04/23/15 04:16 PM

The main reason real estate professionals – and other business owners – don’t follow up on leads is generally simple. They don’t have time.
Certainly, professionals realize how important leads are, and they’d love to drop everything to get in touch right away with everyone who comes in. But they simply can’t! There are showings, listings, presentations, offers, calls… you name it, agents are busy.
I get it.
Why not get a marketing assistant? Immediately agents will tell me, “Oh, that would be nice, but I can’t possibly afford it!” But what if I told you that you could have a full-time marketing assistant … (2 comments)

real estate marketing: Why You Don’t Need More Leads - 04/21/15 01:25 PM

Realtors® need leads to survive. So why would I say that you don’t need more leads? Aren’t Realtors® always in need of more leads?
In a word, no. Very simply, what Realtors® really need is to be more effective with the leads you already have.
Did you know that 70% of leads are never followed up on? True story – I was meeting with a new Realtor® in my area over lunch. We were discussing the lead generation tactics in his agency, and he mentioned that one Realtor® had a drawing as part of an open house. To enter the drawing, visitors had to fill out their … (3 comments)

real estate marketing: Are You Slow Enough to Win the Race? - 04/13/15 04:00 PM

Have you ever wondered what makes some Realtors® amazingly successful and others just so-so? The answer comes from Winston Churchill: “Continuous effort — not strength or intelligence — is the key to unlocking our potential.”
This made me think of the old children’s story of the tortoise and the hare. The hare was sure he’d win the race based on his brilliant speed, and he was ahead at the beginning. However, he got lazy, rested, and fell asleep, allowing the tortoise to pass him and win. So my question to you today is, are you slow enough to win the race in … (2 comments)

real estate marketing: Why You Should Care About Online Reviews - 04/08/15 07:28 PM

Word of mouth is a powerful marketing tool. Referrals are the cheapest way to gain business, and having happy clients can bring you an amazing amount of business. Unfortunately, word-of-mouth can be an anti-marketing tool as well – especially in our hyper-connected time.
The Impact of Online Reviews
The importance of Zillow, Trulia, and realtor.com in today’s real estate market cannot be overstated. In early 2014, these three online portals alone were capturing one-third of all desktop visits in the real estate category. Zillow had the lion’s share by far, capturing 16.53% of real estate traffic by itself. The recent Zillow-Trulia merger only makes this … (0 comments)

real estate marketing: Why Real Estate Postcard Marketing Works - 03/13/15 12:52 PM

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.
Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your … (0 comments)

real estate marketing: Speak Now or Forever Hold Your Peace… - 03/10/15 02:43 PM

The part of weddings where they ask if there are any objections always makes me nervous. I guess I’ve seen too many romantic comedies or something, because I half-expect there to be an outburst, a revelation of cheating, or some other drama. Of course, in real-life weddings, there almost never is.
Today, though, it’s not about a wedding – it’s about YOU! Here at the Real Estate Marketing Magazine we want to know what struggles YOU have with real estate marketing. Here are some questions we have:
What Holds You Back From Your Best Success? No one comes into real estate looking to … (0 comments)

real estate marketing: How to Farm Your Area for Maximum Success - 03/05/15 09:34 PM

Some real estate agents don’t commit to farming a neighborhood or area. They rely on their brokerage’s leads and hope that friends and family will make up the difference. Unfortunately, they often don’t. The most successful Realtors® are those that actively farm their area and achieve name recognition in their market – BEFORE the customer is looking to buy or sell.
Fortunately, farming is not that difficult and pays huge dividends for the effort committed. While the principles are easy, it does take time and investment. Those who are willing to invest the time and money in their business are … (2 comments)

real estate marketing: 5 Steps for Creating Your Real Estate Marketing Plan - 03/02/15 03:46 PM
A goal without a plan is just a wish.

Do you create a marketing plan for your real estate business each year? If not, you are almost certainly leaving a lot of customers and money on the table. A real estate marketing plan shows you how your business goals will become reality. When you write it down, it’s a concrete document that will remind you of what you set out to accomplish and what you still need to do to get there.
Many Realtors® don’t write a plan because they aren’t sure where to start. Others may feel they don’t … (0 comments)

real estate marketing: 3 Tips for a Successful Real Estate Blog - 02/11/15 12:59 PM

Blogging has been a hot trend in business for several years now. Business owners, including Realtors®, realize that customers are searching online, and search engines give results based on great content that seems to match the keywords used by the customer. The goal of any business blog is to be relevant to specific keywords in order to gain customer traffic.
However, that shouldn’t be the only goal. Just like with print marketing in key neighborhoods, you want to establish a relationship over time. That means creating useful content that keeps readers coming back, even if they don’t need your services … (3 comments)

real estate marketing: 5 Tips to Maximize Your Realtor® Website - 01/28/15 02:59 PM

There are over 3 billion people in the world that use the internet. With that many people online, a Realtor® can’t afford to do without a website. However, there are so many websites online that it can be hard to know how to stand out. These five tips will show you how to maximize the effect of your website on your realty business.
Use Graphics and Have a Responsive Site Graphics are an undeniable part of showing off your real estate business online. People love to see pictures, and having a great photo gallery of each listing will help generate interest and create buyers. … (2 comments)

real estate marketing: Why Winter IS a good time to sell! FREE Winter Marketing Download - 12/11/13 12:09 PM
I've been reading many articles, opinions, videos and blog posts lately about why it's a great idea to list a home for sale in the winter. My reticular activator must really be active right now, because I feel like I see more homes for sale in my own neighborhood now than I do in the summer and spring months. My neighborhood has really low turn over, because of a high ranking elementary school, it's shocking to see so many for sale, but I am really having a complete paradigm shift about why selling in the winter makes great sense.
In the … (1 comments)

real estate marketing: WEBINAR: 5 Tips to Generate Hot Real Estate Leads as Temps Chill - 11/13/13 08:34 AM
As temperatures dip, so can the number of escrows open in your pipeline. That doesn't mean real estate agents should take the next few months off until temperatures thaw.
This the the time of year you can really make things happen for yourself. Cole Information Systems together with PrinterBees is sponsoring this totally free real estate exclusive marketing webcast to talk about how Realtors® can generate hot leads as temperatures chill, inventory tightens up and there aren't as many buyers on the hunt.
Agents will get their most common questions answered about putting together a quality database, how to target the … (0 comments)

 
Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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