real estate marketing: The Importance of a Real Estate Marketing Calendar - 11/17/16 09:43 AM
Is your real estate marketing sporadic, or is it consistent and predictable? 
If you're like many busy Realtors, you have to admit it's not as consistent as you would like. 
You have great intentions. But you buy postcards and then don't send them, and it seems like such a waste of money. You start a Facebook page but then don't update it because you don't know what to say. Anyway, you're busy with other things!
A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.
What … (3 comments)

real estate marketing: 3 Ways to Build Relationships with Client Appreciation - 10/28/16 05:14 AM
Realtors® know that their relationship with clients doesn’t end when the deal is closed. It’s vital to build and maintain relationships with clients so that you can get consistent referrals and gain online reviews to build your business.
There are a lot of ways to show appreciation to your clients. Here are just a few ideas – and you can start soon since the holidays are almost here!
Holiday PostcardsIn today’s world of Facebook and social media, sending an actual card in the mail is almost unheard of. As a result, you’ll really stand out when you do it!
Sending a holiday postcard doesn’t have to take a lot of time. You … (1 comments)

real estate marketing: 3 Keys to Measuring Real Estate Marketing - 10/17/16 01:45 PM
They say you can’t manage what you don’t measure, and it’s true. The last thing you want to be doing as a Realtor® is throwing your hard-earned money after marketing that simply isn’t working. Everyone has big promises, but every market is different. How can you know if your marketing efforts are really making a difference?
Determine Your Response RateRather than simply throwing advertising out to your market and hoping for the best, create trackable marketing campaigns. Your postcards can ask recipients to go to your website and enter a specific code to get a free download. Your online marketing can use trackable links. You … (1 comments)

real estate marketing: Six Ways to Expand Your Reach and Stand Out as a Realtor® - 09/29/16 04:38 AM

Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand out as a Realtor®.
Add Social Sharing to Property Listings OnlineYou probably already have a website that showcases your various listings. But do you have an easy way for viewers to share that listing with family and friends? If you add social sharing buttons, you make it … (2 comments)

real estate marketing: The Importance of the Real You in Marketing - 09/14/16 11:27 AM

People’s ability to smell a load of bull has never been higher. That’s why it’s important to make sure the real, repeat, real you comes through in your marketing.
You can’t sell yourself as a carefully constructed public-facing persona. It has to be you. Otherwise, cracks will appear in the persona as soon as people meet you in person, and they will feel swindled or lied to.
Those that convey their real personality in their marketing (particularly social media) make actual connections, and reap the benefits.
“Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, … (1 comments)

real estate marketing: Using Real Estate Marketing to Make a Difference - 09/05/16 07:03 AM

People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand.
You probably knew that the NFL is doing great work raising awareness for breast cancer, and have seen the pink Nikes on Sundays in October. But did you know they’ve raised over $13 million for the cause?
You may not bring in $13 million, but you can combine your real estate marketing with awareness to bolster your brand while also making the world … (8 comments)

real estate marketing: The Importance of a Personal Brand for Realtors® - 06/12/16 08:17 AM

Even if you don’t know exactly what a personal brand is, you know you want one. And you should.
Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less?
Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®.
You don’t have billions of dollars … (0 comments)

real estate marketing: Marketing Habits of Successful Realtors® - 06/12/16 08:06 AM

Successful Realtors® have the same number of hours in a day as struggling ones. The difference is the most successful ones have built amazing habits to fill those 24 hours – and that includes their marketing habits.
Sure, successful people can invest more money into their marketing campaigns and grow their success to even greater heights. It’s a virtuous circle when you’re on the right side of it.
But there are a number of good habits and things you can do that don’t cost you any money. They just take a bit of your time and commitment.
So here are some free habits that … (0 comments)

real estate marketing: How to Use Real Estate Flyers to Boost Your Business - 04/13/16 06:38 AM

Any real estate agent knows that you have to constantly be building and marketing your business if you want to succeed, and one of the best ways to do this in today’s marketing is by creating and distributing real estate flyers.
That’s right – hard copy, printed-on-quality-paper, hold-in-your-hand real estate flyers. There’s just something about a physical flyer that will always be relevant, even with digital marketing trends on the rise.
Plus, a flyer will linger around on the kitchen counter of potential clients instead of being deleted or clicked away from in an Internet browser, so you will always remain at the forefront … (2 comments)

real estate marketing: Real Estate Marketing on the Go – Invite Conversation! - 03/18/16 06:34 AM

Do you work from a coffee shop so much that you know how to make all their drinks? Or do you drop into one from time to time to get some work done?
The coffee shop is the world’s cheapest shared workspace. But did you know you can get a bit of business while you’re working there? It’s true. Just set up a clear sign that says who you are, what you do, and that you’re there to help.
Simply display a sign that says something like “Hi! I’m a Realtor®. Feel free to ask me questions.” This could be the cheapest and most effective … (0 comments)

real estate marketing: 5 Elements a Robust Real Estate Marketing Plan - 03/16/16 03:58 AM

Creating a rock-solid, robust real estate marketing plan is important for any serious Realtor® out there, and thankfully, you don’t need an extensive background in marketing to do it.
All you have to do is understand and implement the basics, and as time goes on, you’ll begin to see your real estate business grow bigger and bigger.
That said, here are our 5 top elements needed to create a robust real estate marketing plan – enjoy!
1. Build an Email List
It’s been reported that email marketing yields approximately a 4,300 percent return on investment for businesses in the United States, so if you’re going … (0 comments)

real estate marketing: Real Estate Marketing - Farming for Fun and Profit! - 03/09/16 11:06 AM

Real estate marketing can be tough, and determining which marketing techniques work best can be even tougher. And in an increasingly digital world, are old-school real estate marketing methods still relevant and useful?
Do people still pay attention to non-digital marketing and advertising?
We’re talking specifically about postal mail farming for new leads, and yes, this strategy absolutely still works in today’s world.
Why?
Because there’s just something about direct mail campaigns that will always be effective.
What is Farming in Real Estate Marketing?
Farming essentially involves selecting one specific target area or neighborhood at a time and hitting that area hard with various mailers and promotions. … (13 comments)

real estate marketing: Your Real Estate Business Card: 3 Tips to Maximize Value - 02/25/16 06:51 AM

Do you still have a box of unopened real estate business cards from 2 years ago? Are you wondering about their value? You’re not alone.
Business cards are often the most misunderstood and underrated marketing tool in any business. But properly leveraged, they are still one of the most powerful ways to make solid contacts and leads.
So let’s take a look at 3 ways to maximize their value and get the most from them.
1. Take Them More Seriously Than EverWe live in the age of “Just text me” or “follow me @myname.” Where does the old fashion business card fit in? Front … (1 comments)

real estate marketing: The Importance of Business Cards in Real Estate Marketing - 02/23/16 07:54 AM

In our increasingly digital world, the idea of carrying around a stack of business cards can sometimes sound a bit silly. Do people still actually care about business cards? Are they still a viable marketing tool?
The answer is a resounding yes. In fact, business cards are even more important when it comes to real estate marketing.
Successful real estate marketing is all about making a connection with potential clients, and one of the best ways to make the initial contact is by handing out your business card. But apart from the initial gesture, what makes the business card such an important marketing … (6 comments)

real estate marketing: Your Real Estate Business Card: Include Your Photo - 02/18/16 01:56 PM

Has a bad headshot on a real estate business card ever actually cost someone business? Absolutely!
“Studies show that with the right photograph, an agent can actually win business. Your headshot should be used as a marketing tool to brand yourself, attract clients and help you stay memorable in this competitive industry,” said the Connect Realty Group.
“An unflattering or unprofessional headshot can, in turn, hinder your business and cause you to lose potential clients to your competitors.”
The headshot on your real estate business cards is about to be duplicated and passed out hundreds of times. So let’s take a look at how do … (0 comments)

real estate marketing: How to Use Social Media to Boost Your Real Estate Marketing - 02/16/16 04:43 AM

Many Realtors® have heard that they should be on social media. They’ve heard that it’s incredibly important and becoming more so by the day, as more and more people join various social media platforms.
So…why is it so important? And what does social media have to do with real estate marketing?
Well for one, there are over 1 billion people on Facebook alone, plus over 300 million on Twitter and 400 million on LinkedIn. And that number is growing daily. For no other reason than the opportunity to get your brand in front of a LOT of people, you should be considering social media.
But there are other reasons, too. We’ve … (3 comments)

real estate marketing: Your Real Estate Business Card: Make it Professional - 02/11/16 12:03 PM

Most real estate business cards look good… but just good. You can do better.
How do you make a great card? It’s actually not nearly as difficult or expensive as you may believe.
Here are a few ways to make your business cards stand out in a pile.
Do Real Estate Business Cards Need a Headshot?Most Realtors have their headshots on their cards. But is this a prerequisite? Not necessarily. But if you skip it, you have to compensate in other ways.
Some people in marketing feel being different and skipping a headshot can help them stand out. But we will say that if a real estate … (3 comments)

real estate marketing: How to Use Print Materials to Rock Your Real Estate Marketing - 02/11/16 04:41 AM

When it comes to real estate marketing, print materials such as business cards, flyers, and signage are all extremely important.
How you present your business in print can really make or break your real estate marketing strategy, so it’s best to do it all correctly the first time to avoid costly and timely mistakes along the way.
So, what can you do to really make your real estate business stand out from the competition?
Amp Up Your Real Estate Marketing with Quality Business CardsIn any business (but especially in real estate) making a great first impression is critical to your success. One way to … (0 comments)

real estate marketing: 7 Habits of Highly Effective Realtors - 01/21/16 12:57 AM

Every Realtor® has their own style and their own approach. But the most successful people in the industry typically have a number of things in common, regardless of their age, experience or the size of their market.
It is said that success is not an act, but a habit. So let’s look at 7 habits that the most effective Realtors® share.
1. They Follow Up ImmediatelyStaying successful means staying accessible.
This means responding to anything your clients may send you, whether it’s a call, text, email, or any other message.
“They are the warriors of email, text, and phone and they keep that rhythm right up through the … (4 comments)

real estate marketing: How to Reconnect with Stalled Real Estate Leads - 01/14/16 02:18 AM

You know the feeling. That internal struggle when dealing with stalled leads in the real estate world – do you contact them again and risk coming off as a nag? Or do you just let things be and hope for the best (that they’ll contact you!)?
Neither option is all that appealing.
Well thankfully we have some great news for you – there’s a better way! Next time you’re wondering how in the world to reconnect with your stalled leads, take a look at these ideas – you’ll be back in business in no time.
Connect on Social Media – Are your potential clients on … (3 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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