real estate marketing: Five Ways to Be a Superstar Real Estate Agent - 08/19/15 12:36 PM

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.
However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.
Combine Online and Offline MarketingNewer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, … (2 comments)

real estate marketing: Tired of Traditional Open Houses? Use Periscope Instead - 08/03/15 12:03 PM
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.
Periscope is a free app that allows you to share live video and audio from your mobile device. The video can go as long as you want, and viewers can interact with you through chat messages. This allows them to ask questions, make comments, and request specific things, like to see the birds near you.
As a result, Periscope is the perfect tool to do a … (37 comments)

real estate marketing: Creating BUZZ in Your Marketing! - 07/24/15 02:04 PM
I got to sit down with two real estate marketing superstars – Dobbin Buck of GetUWired Web Services and Greg Harrelson of The Harrelson Group Century 21. Greg has over 20 years of experience in real estate, is in the top 1% of all Realtors® nationwide, and his office sells over 1000 homes per year.
It was a great conversation – watch below!
Topics discussed:
Marketing Automation Print Marketing How to overcome a “scatter-shot” marketing approach How to understand prospect engagement and build relationshipsKey tactics and strategies by minute 20! Marketing automation services specifically for Realtors® For more information about the detailed, Realtor-focused … (0 comments)

real estate marketing: Five reasons Realtors® are flocking to Lead Pages - 07/17/15 12:02 PM
Capturing leads online and getting them into your CRM can be a challenge. Often Realtors® are faced with a lot of manual work to make this happen. You have to have some kind of website that encourages people to sign up or schedule an appointment. Then you get a notification, perhaps in email. Then you have to type in all of the customer data into your follow-up program.
Fortunately, it doesn’t have to be that way. LeadPages produces landing pages – webpages where people sign up for your list or a free giveaway – that are specifically optimized for the best response. They integrate … (4 comments)

real estate marketing: Five Types of Content Every Realtor® Should Share - 07/15/15 02:48 PM
Staying in touch with prospect is essential, and we’ve all heard that it takes a lot of touches before someone trusts us enough to do business with us. The problem can come when you run out of ideas – what do you do to reach out for touch #14? Or touch #25?
You can partly solve this by coming up with a rotational system – perhaps a few different types of outreach that you repeat, like postcards, email outreaches, EDDM, and more. But many times it isn’t the format that’s tough. It’s the actual content. To help solve this problem, here are five … (9 comments)

real estate marketing: 5 Ways Your Business Card Can Rock Real Estate Marketing - 07/09/15 11:22 AM

There are a lot of ways to get your name out to your community. You can volunteer, pay for advertising, farm a neighborhood, market online, and more. However, one essential part of marketing is often overlooked – the humble business card.
We all have business cards, but I’m not sure we all know why. As it turns out, a business card can be one of your best marketing resources. Here are five ways to turn your business card into a powerhouse real estate marketing tool.
Use QR Codes to Track ResponsivenessEver given out a dozen business cards and wondered if anyone ever looked at … (5 comments)

real estate marketing: 3 Essential Marketing Truths for Real Estate - 07/07/15 12:59 PM

When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.
Even Realtors® who have been in this business a long time are susceptible to similar overload. The online marketplace has brought dozens of new platforms and “must do” marketing tactics. It’s easy to get overwhelmed and either ignore online marketing or do a little bit, and badly.
Obviously, neither of these scenarios is … (0 comments)

real estate marketing: The Most Overlooked FREE Real Estate Marketing Technique - 06/29/15 09:24 PM

You just got a listing – congrats! Now you’re ready to ramp up the marketing. I’m sure you’re thinking of postcards, open houses, and online marketing. But wait – are you missing something?
Many Realtors® miss the most important marketing element when it comes to listings – the MLS notes. What does that have to do with selling your listing?  EVERYTHING!
Why MLS Notes MatterRealtors® who are sloppy with their MLS listing notes are forgetting about some key buyers who see these notes all the time. Other Realtors®. The ones that decide to bring buyers. The ones that come to open houses. If you really … (0 comments)

real estate marketing: How to Blanket Your Farm for 18.3¢ Per Piece - 06/23/15 11:24 AM

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!
Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!
 
Benefits of EDDMReal estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier … (8 comments)

real estate marketing: What Real Estate Marketing and Home Ownership Have in Common - 06/18/15 04:25 PM

Lots of Realtors® really don’t like marketing. It’s a necessary evil. It’s confusing, it’s hard, and it’s expensive. In fact, most Realtors® would be happy if they could eliminate marketing from their budget and their business entirely.
But what if you thought about it differently? What if, instead of seeing marketing as an annoyance that drains your time and money, you understood it as an asset that you’re building into your business?
What Marketing and Homes Have in CommonThe way that Realtors® view marketing and the way young adults in America view home ownership have a lot in common. While once buying a home was … (2 comments)

real estate marketing: Don’t Lose Marketing Momentum this Summer - 06/11/15 03:46 PM

It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to stay consistent with your marketing efforts every summer.
Pay “Mark” FirstKeeping a consistent budget is important in any business, including real estate. Your budget should include a specific amount for marketing every month. If nothing else happens, be sure to pay your marketing budget – “Mark” – every month. It’s … (2 comments)

real estate marketing: How to Get Out of the "Friend Zone" and Be Known as an Agent - 06/05/15 10:41 AM

I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® - a member of the neighborhood association, a parent, or a friend.
I started realizing that that’s a problem for a lot of Realtors®. Just like the tomboyish girl in high school, or the guy who’s got all the female friends but no girlfriend, we get put into the “friend zone” and people don’t even realize we’re Realtors®.
Fortunately, you … (2 comments)

real estate marketing: Six Things That Could Be Sabotaging Your Sales Success - 06/01/15 08:55 PM

Did you just lose a big prospect and you’re left wondering why? Or do you feel that your sales could be better, but you’re just not sure what’s holding you back? Real estate is a hard business, no doubt about it. Fortunately, there are some common errors that Realtors® make that sabotage their sales success. After taking a look at these, you may know exactly what you need to do to improve your business.
Your Value Doesn’t Match Your Commission
Being a full-service broker means a lot, but it comes at a price. It’s amazing to me that the kind of scrutiny about pay that … (2 comments)

real estate marketing: How to Market to Millennials - 05/06/15 02:00 PM

Millennials are the age-range from 18-34 – today’s young adults and young professionals. They wield $1.3 trillion in annual buying power, and are incredibly diverse. Nearly 43% are non-white and 25% speaking a language other than English at home.
This is the generation most likely to be buying their first home, or expanding into a new home to accommodate a growing family. As a result, this demographic cannot be ignored by Realtors®. The question is, what’s the best way to market to millennials?
Recognize the Events that Shaped ThemMillennials are strongly shaped by the events of 9/11, as well as the general economic crash of 2008. Many of the … (4 comments)

real estate marketing: Leads over Lunch – Using Your Sphere of Influence - 04/30/15 02:30 PM

Many of us while away our lunch hour chatting with colleagues in our brokerage, running errands, or just zoning out. But what if you put your lunch to work? Lunch can be a great time to develop leads and connect with your sphere of influence.
The key here is to not be pushy or salesy. Building leads over lunch is more about the relationship building, person-to-person aspect of having lunch together. With that said, don’t be shy about mentioning your desire for their business or referrals if it comes up!
Here are three different types of lunch dates you can use to develop your … (0 comments)

real estate marketing: How to Have a Full-Time Marketing Assistant for $199/month - 04/23/15 04:16 PM

The main reason real estate professionals – and other business owners – don’t follow up on leads is generally simple. They don’t have time.
Certainly, professionals realize how important leads are, and they’d love to drop everything to get in touch right away with everyone who comes in. But they simply can’t! There are showings, listings, presentations, offers, calls… you name it, agents are busy.
I get it.
Why not get a marketing assistant? Immediately agents will tell me, “Oh, that would be nice, but I can’t possibly afford it!” But what if I told you that you could have a full-time marketing assistant … (2 comments)

real estate marketing: Why You Don’t Need More Leads - 04/21/15 01:25 PM

Realtors® need leads to survive. So why would I say that you don’t need more leads? Aren’t Realtors® always in need of more leads?
In a word, no. Very simply, what Realtors® really need is to be more effective with the leads you already have.
Did you know that 70% of leads are never followed up on? True story – I was meeting with a new Realtor® in my area over lunch. We were discussing the lead generation tactics in his agency, and he mentioned that one Realtor® had a drawing as part of an open house. To enter the drawing, visitors had to fill out their … (3 comments)

real estate marketing: Are You Slow Enough to Win the Race? - 04/13/15 04:00 PM

Have you ever wondered what makes some Realtors® amazingly successful and others just so-so? The answer comes from Winston Churchill: “Continuous effort — not strength or intelligence — is the key to unlocking our potential.”
This made me think of the old children’s story of the tortoise and the hare. The hare was sure he’d win the race based on his brilliant speed, and he was ahead at the beginning. However, he got lazy, rested, and fell asleep, allowing the tortoise to pass him and win. So my question to you today is, are you slow enough to win the race in … (2 comments)

real estate marketing: Why You Should Care About Online Reviews - 04/08/15 07:28 PM

Word of mouth is a powerful marketing tool. Referrals are the cheapest way to gain business, and having happy clients can bring you an amazing amount of business. Unfortunately, word-of-mouth can be an anti-marketing tool as well – especially in our hyper-connected time.
The Impact of Online Reviews
The importance of Zillow, Trulia, and realtor.com in today’s real estate market cannot be overstated. In early 2014, these three online portals alone were capturing one-third of all desktop visits in the real estate category. Zillow had the lion’s share by far, capturing 16.53% of real estate traffic by itself. The recent Zillow-Trulia merger only makes this … (0 comments)

real estate marketing: Why Real Estate Postcard Marketing Works - 03/13/15 12:52 PM

Considering that 52.5% of consumers read postcards (compared to 33% who read sales letters), there’s no reason for real estate agents not to be involved in real estate postcard marketing.
Some Realtors® avoid it because they think it’s expensive or they aren’t sure how to use postcards. But it doesn’t have to be difficult or costly. In some cases, you can send a mailing to a specific group, such as recently expired listings. In other cases, you can choose a neighborhood or area in which to focus your farming efforts, without having to mail postcards to every neighborhood nearby. Make sure your … (0 comments)

 
Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr (www.PrinterBees.com) Rainmaker large

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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