real estate marketing: Friends Don’t Let Friends Use Bad Business Cards - 11/28/15 10:28 AM

Have you ever seen a business card that makes you cringe? I certainly have. From ridiculous head shots to bland black-and-white business cards, there are a lot of ways to make a bad impression.
It’s really unfortunate, too, because business cards – done right – can make a tremendous impact. When your business card stands out for the right reasons, it can help you get noticed and stay top of mind for prospects and customers.
The Problem With Bad Business CardsAs everyone knows in this era of social media, it’s easy to get attention. However, there’s good attention and bad attention. A ridiculous … (4 comments)

real estate marketing: Three Ways to Improve the Effectiveness of Your Next Open House - 11/24/15 09:33 PM

Many times, an open house is something a Realtor® dreads. Will anyone come? Will they be interested in anything more than the snacks? Will you end up with a ton of random snacks left over? Will anyone remember your specific property given the other open houses also going on?
Unfortunately, most Realtors® don’t know how to properly capitalize on an open house. They bring snacks, hang out in the kitchen, and wait for buyers and buyers’ agents to wander through the house. A well-prepared Realtor® may have handouts and an elevator pitch about the best elements of the home. That’s usually it. … (39 comments)

real estate marketing: 5 Ways to Develop Relationships in Your Target Neighborhood - 11/20/15 08:56 AM

As a REALTOR®, marketing is the lifeblood of your business. Whereas most businesses cultivate a name or a brand, a REALTOR® is both the name and the brand. In essence, promoting your business means promoting yourself and your services in a particular market area.
So how do you promote yourself and make meaningful connections in your target neighborhood? It may sound difficult, but there are several ways you can do it. Here are five methods for cultivating effective relationships in a target neighborhood:
Put Social Media to Work for YouI’ve talked a lot about how social media can make a difference in your … (13 comments)

real estate marketing: Four Ways to Get More Referrals for Your Real Estate Business - 11/12/15 09:53 PM

All agents know that referrals are the best leads you can possibly get. Folks that are referred to you are not only ready to buy or sell a home, but they already are warm to your services and style. The question is, how do you get more referrals sent to you? Here are four simple tips.
Ask Current ClientsMany of us don’t think to ask for referrals until we’ve finished the deal. But why wait until a client has moved on in their lives and loses touch with us? Instead, ask during the process if they have any friends or family that need a Realtor®. … (4 comments)

real estate marketing: By The Numbers: Where to Focus on Finding Buyer Leads - 09/08/15 08:39 PM

88% of home buyers used an agent, according to the 2014 survey by the National Association of Realtors (NAR). How these buyers found their agent may surprise you, and it may well help you focus your marketing and customer nurture efforts.
12% of Buyers Used an Agent They Had Used BeforeThis is a very surprising result, considering that two-thirds of home buyers surveyed were repeat buyers. Although 88% said they would use their agent again, the reality shows otherwise. It may simply have to do with the time gap – the typical first time buyer is 31, compared to 53 for a repeat buyer.
Obviously, waiting 20 … (2 comments)

real estate marketing: 5 Ways to Generate New Leads This Fall - 09/03/15 04:09 PM

In many parts of the country, leaves are changing and weather is getting chillier. This transition means that we’re getting ready to leave behind the summer busyness and move into a new season. Many Realtors® find winter to be an extremely slow season, so it’s important to take advantage of the fall to get new leads. Here are five ideas you can use.
Feed Off Sports ManiaDepending on where you live, you may be moving into one of the most active sports seasons of the year. Americans around the country love football, and in some areas of the country college football is … (5 comments)

real estate marketing: 5 Ways to Explain Your Value to Clients - 09/01/15 04:32 PM

So… what do you do, anyway?
As a Realtor®, if a prospect asks you this questions you have a variety of feelings – some less helpful than others. Mostly, though, you just gape at them and try to figure out how to say, “Um, everything?”
Unfortunately, we live in a time where the true work Realtors® do is not understood or respected. This results in clients being over-needy while also asking us to reduce our commissions. Fortunately, you can head off a lot of this if you can clearly communicate your value. So here are three things to say when a prospect or client asks … (2 comments)

real estate marketing: Five Ways to Be a Superstar Real Estate Agent - 08/19/15 12:36 PM

Real estate is a profession with a high attrition rate. Some of this can be attributed to lack of preparation – getting your real estate license is very easy, and the process isn’t set up to ensure that you’re qualified for this business.
However, many other real estate agents have the potential to be amazing, but they defeat themselves. Here are five ways to avoid washing yourself out of a great career – and to instead become a superstar real estate agent.
Combine Online and Offline MarketingNewer agents are very focused on online leads and online real estate marketing. That’s great, but the solid, … (2 comments)

real estate marketing: Tired of Traditional Open Houses? Use Periscope Instead - 08/03/15 12:03 PM
Would you love to have a completely safe open house done in 45 minutes for dozens of viewers, without having to buy any cookies or punch? If so, you should get to know the new Periscope app.
Periscope is a free app that allows you to share live video and audio from your mobile device. The video can go as long as you want, and viewers can interact with you through chat messages. This allows them to ask questions, make comments, and request specific things, like to see the birds near you.
As a result, Periscope is the perfect tool to do a … (37 comments)

real estate marketing: Creating BUZZ in Your Marketing! - 07/24/15 02:04 PM
I got to sit down with two real estate marketing superstars – Dobbin Buck of GetUWired Web Services and Greg Harrelson of The Harrelson Group Century 21. Greg has over 20 years of experience in real estate, is in the top 1% of all Realtors® nationwide, and his office sells over 1000 homes per year.
It was a great conversation – watch below!
Topics discussed:
Marketing Automation Print Marketing How to overcome a “scatter-shot” marketing approach How to understand prospect engagement and build relationshipsKey tactics and strategies by minute 20! Marketing automation services specifically for Realtors® For more information about the detailed, Realtor-focused … (0 comments)

real estate marketing: Five reasons Realtors® are flocking to Lead Pages - 07/17/15 12:02 PM
Capturing leads online and getting them into your CRM can be a challenge. Often Realtors® are faced with a lot of manual work to make this happen. You have to have some kind of website that encourages people to sign up or schedule an appointment. Then you get a notification, perhaps in email. Then you have to type in all of the customer data into your follow-up program.
Fortunately, it doesn’t have to be that way. LeadPages produces landing pages – webpages where people sign up for your list or a free giveaway – that are specifically optimized for the best response. They integrate … (4 comments)

real estate marketing: Five Types of Content Every Realtor® Should Share - 07/15/15 02:48 PM
Staying in touch with prospect is essential, and we’ve all heard that it takes a lot of touches before someone trusts us enough to do business with us. The problem can come when you run out of ideas – what do you do to reach out for touch #14? Or touch #25?
You can partly solve this by coming up with a rotational system – perhaps a few different types of outreach that you repeat, like postcards, email outreaches, EDDM, and more. But many times it isn’t the format that’s tough. It’s the actual content. To help solve this problem, here are five … (9 comments)

real estate marketing: 5 Ways Your Business Card Can Rock Real Estate Marketing - 07/09/15 11:22 AM

There are a lot of ways to get your name out to your community. You can volunteer, pay for advertising, farm a neighborhood, market online, and more. However, one essential part of marketing is often overlooked – the humble business card.
We all have business cards, but I’m not sure we all know why. As it turns out, a business card can be one of your best marketing resources. Here are five ways to turn your business card into a powerhouse real estate marketing tool.
Use QR Codes to Track ResponsivenessEver given out a dozen business cards and wondered if anyone ever looked at … (5 comments)

real estate marketing: 3 Essential Marketing Truths for Real Estate - 07/07/15 12:59 PM

When you get into this business, it can be very overwhelming. You can feel like you’ve got tons of tactics, rumors, and ideas about marketing flying around your head, but you don’t know what to grab on to. As a result, many new agents get paralyzed and do very little.
Even Realtors® who have been in this business a long time are susceptible to similar overload. The online marketplace has brought dozens of new platforms and “must do” marketing tactics. It’s easy to get overwhelmed and either ignore online marketing or do a little bit, and badly.
Obviously, neither of these scenarios is … (0 comments)

real estate marketing: The Most Overlooked FREE Real Estate Marketing Technique - 06/29/15 09:24 PM

You just got a listing – congrats! Now you’re ready to ramp up the marketing. I’m sure you’re thinking of postcards, open houses, and online marketing. But wait – are you missing something?
Many Realtors® miss the most important marketing element when it comes to listings – the MLS notes. What does that have to do with selling your listing?  EVERYTHING!
Why MLS Notes MatterRealtors® who are sloppy with their MLS listing notes are forgetting about some key buyers who see these notes all the time. Other Realtors®. The ones that decide to bring buyers. The ones that come to open houses. If you really … (0 comments)

real estate marketing: How to Blanket Your Farm for 18.3¢ Per Piece - 06/23/15 11:24 AM

A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!
Since it’s been awhile, EDDM has fallen off of many Realtors®' radar. That’s a shame, considering how affordable and helpful the program is!!
Benefits of EDDMReal estate is a business where you want to target whole neighborhoods. Your target market is defined not by demographics, but by location. As a result, a carrier … (10 comments)

real estate marketing: What Real Estate Marketing and Home Ownership Have in Common - 06/18/15 04:25 PM

Lots of Realtors® really don’t like marketing. It’s a necessary evil. It’s confusing, it’s hard, and it’s expensive. In fact, most Realtors® would be happy if they could eliminate marketing from their budget and their business entirely.
But what if you thought about it differently? What if, instead of seeing marketing as an annoyance that drains your time and money, you understood it as an asset that you’re building into your business?
What Marketing and Homes Have in CommonThe way that Realtors® view marketing and the way young adults in America view home ownership have a lot in common. While once buying a home was … (2 comments)

real estate marketing: Don’t Lose Marketing Momentum this Summer - 06/11/15 03:46 PM

It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to stay consistent with your marketing efforts every summer.
Pay “Mark” FirstKeeping a consistent budget is important in any business, including real estate. Your budget should include a specific amount for marketing every month. If nothing else happens, be sure to pay your marketing budget – “Mark” – every month. It’s … (2 comments)

real estate marketing: How to Get Out of the "Friend Zone" and Be Known as an Agent - 06/05/15 10:41 AM

I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® - a member of the neighborhood association, a parent, or a friend.
I started realizing that that’s a problem for a lot of Realtors®. Just like the tomboyish girl in high school, or the guy who’s got all the female friends but no girlfriend, we get put into the “friend zone” and people don’t even realize we’re Realtors®.
Fortunately, you … (2 comments)

real estate marketing: Six Things That Could Be Sabotaging Your Sales Success - 06/01/15 08:55 PM

Did you just lose a big prospect and you’re left wondering why? Or do you feel that your sales could be better, but you’re just not sure what’s holding you back? Real estate is a hard business, no doubt about it. Fortunately, there are some common errors that Realtors® make that sabotage their sales success. After taking a look at these, you may know exactly what you need to do to improve your business.
Your Value Doesn’t Match Your Commission
Being a full-service broker means a lot, but it comes at a price. It’s amazing to me that the kind of scrutiny about pay that … (2 comments)

Nadine Larder, Real Estate Marketing Expert and CEO/Founder of Pr ( Rainmaker large

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr

Dublin, CA

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Office: (877) 939-2337

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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.




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