short sale door hangers: Senate Bill 458 - What you need to know about - how it impacts your short sale clients - 07/28/11 11:00 AM
California Homeowners wishing to short sale have one less thing to worry about Governor Jerry Brown signed Senate Bill 458 on July 15, 2011 which keeps SECOND MORTGAGE lenders from trying to collect unpaid loan balances following a short sale with deficiency judgements. This is a real game changer for any real estate agent in California who assists people with short sales. it also offers a great reason to send out a marketing piece with this new information. According To CAR: "SB 458 extends the protections of SB 931 (2010), to ensure that any lender that agrees to a short sale … (0 comments)

short sale door hangers: MARS Compliant Shortsale Marketing - 02/28/11 07:39 AM
We have received many questions over the last couple of weeks regarding the new MARS (Mortgage Assistance Relief Services) Ruling passed by the FTC to protect consumers and curb unfair and deceptive practices associated with mortgage assistance relief services.
Information regarding this law can be found on the FTC Website. The new ruling states that Real Estate Professionals can be fined $11,000 if they do not use the disclosures on marketing materials related to helping homeowners in "distressed" situations.
Though the ruling indicates "Mortgage", the rule applies to real estate agents soliciting business for Short Sales or "Distressed Property". Beginning March … (4 comments)

short sale door hangers: Short Sale Marketing - 11/30/10 07:57 AM
Real estate marketing trends suggest the use of foreclosure lists may help find leads that turn into transactions.
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was doing Short Sale Marketing to thousands at a time with  a random list of people and wasn't getting the results she had hoped for. The important thing to mention is that she didn't just GIVE UP...she persevered, … (0 comments)

short sale door hangers: Marketing Consistency - Does Coca Cola change their look...logo...branding? - 09/01/10 08:25 AM
I just hung up the phone with a real estate group from Florida that "GETS IT" and I felt compelled to share.  She is having us design Short Sale door hangers, short sale postcards, car door magnets and lawn signs that all have the same design on them.  Wanna know why?  BECAUSE IT'S CONSISTENT. 
She explained to me that they are sticking with the same look and feel on everything they do right now for their short sale marketing.  They want people to recognize their marketing materials as being consistent.
Yesterday we received a great phone call from "The Bald … (0 comments)

short sale door hangers: Easy Short Sale Marketing Tips - 08/06/10 12:28 PM
Right now at PrinterBees, we are helping alot of Realtors(R) build their short sale businesses by providing short sale marketing postcards.  We want to make sure we are not only supplying postcards (on-line postcard pusher!!!), that we are also adding value to you and your business.
Some simple things you can to to help grow your short sale business is to:
Reach out to your sphere of influence and make sure you are keeping in touch with your past clients.  They are a great source of repeat business and even better...referrals of new clients! Mail to farms/neighborhoods that you know are … (7 comments)

short sale door hangers: New Short Sale - Pre Foreclosure postcard designs available... - 07/30/10 08:46 AM
Just a quick note to let you know that we have posted new Short Sale/Pre-foreclosure postcards to our Real Estate Marketing page. There are now a total of 20 different short sale postcards to choose from to keep your marketing consistent.  People have to see your name and marketing message several times before you have top of mind awareness.  Use the many different designs we have to keep your message consistent.
Get as few as 250 postcards or send out thousands.  When you order 5000 postcards, the cost is as low as .05 cents each!
Many of our clients are seeing … (4 comments)

short sale door hangers: Is your Short Sale Marketing Plan on vacation for the summer? Easy Short Sale Marketing Tips - 07/26/10 07:22 AM
If the busy summer selling season has caused you to slow down the marketing, it may be something you may want to step back up to avoid the income roller coaster throughout the year.  Real Estate professionals that stay consistent with their marketing stay consistent with their business.
Easy Short Sale Marketing Tips to give your business a good shot in the arm. Building a short sale business in real estate is essential to the success of any real estate agent in "this" market. Homeowners challenged with the falling home prices and financial stress many find themselves in need of help, … (3 comments)

short sale door hangers: Building your short sale business - marketing your short sale business with short sale postcards - 07/08/10 09:27 AM
The short sale real estate market doesn't appear to be ending anytime soon and we want to help you get those listings with a new line of postcards to let potential clients know they have options. Many people feel stuck right now and are just looking for someone to give them ideas and options. We hope these new marketing pieces serve your business and your budget well.

This particular design has been tested and had a very high response rate for a farm done in California. It was printed 5.5 X 8.5, and again had a very high response rate. … (2 comments)

short sale door hangers: I stumbled upon a foreclosure list... - 06/22/10 12:51 PM
"So I stumbled across some foreclosure lists and mailed 150 last week and got a listing!"Lisa - Realtor, Woodbride, VA
I wanted to share this quote from one of our clients who has been mailing out our short sale postcards and had some success. She was mailing a thousand at a time to a random list of people and wasn't getting the results she had hoped for.  The important thing to mention is that she didn't just GIVE UP...she persevered, tried something different and got different results!  And...she only mailed out 150!!!!
You know...the definition of insanity...
"Doing the same thing … (4 comments)

short sale door hangers: New Short Door Hangers Are In.... - 06/16/10 02:42 PM
The requests for Short Sale Marketing materials is high and we now have Short Sale Door Hangers available for your real estate marketing needs.
Door hangers are an inexpensive option because they can be "walked" instead of mailed.  That postage sure adds up quick and what better way to "meet the people" than to walk the farm yourself.  There is also the option of hiring a teen who is looking for summer work, there are lots of those around.  (Yes, I realize using a teenager can be risky business.  The trick is to tell anyone who walks for you that you … (1 comments)

 
Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder (www.PrinterBees.com)

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder

Dublin, CA

More about me…

www.PrinterBees.com

Office: (877) 939-2337

The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.


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