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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
People’s ability to smell a load of bull has never been higher. That’s why it’s important to make sure the real, repeat, real you comes through in your marketing.You can’t sell yourself as a carefully constructed public-facing persona. It has to be you. Otherwise, cracks will appear in the person...
One of the most effective marketing strategies for any business – and especially for Realtors® –is email marketing. And with an average ROI of 4,300%, it’s not difficult to see why email marketing is not only successful but also extremely popular.However, there’s a little thing called DMARC that ...
Coming up with the best possible real estate marketing strategy can be an ongoing process. But the one thing that should always be a constant in any marketing plan is a solid presence on social media.And that includes a designated real estate Facebook page.Why?Because approximately 72% of adults ...
You know that listings are important, but did you know that a single word can cost you thousands of dollars?A recent report, Zillow Talk: Rewriting the Rules of Real Estate studied 24,000 listing and discovered that certain keywords tend to sell for more than expected.“Bottom-tier homes described...
People like to talk about the win-win in the world of business. Win-wins have really never been better personified than with cause-based marketing. Your company gets to raise its profile and a worthy cause gets a much needed helping hand.You probably knew that the NFL is doing great work raising ...
When it comes to real estate marketing, there are a lot of different ways in which you can spend your marketing budget.And a lot of your marketing budget will likely be spent online via some form of digital marketing.But…that doesn’t mean you should forget about print marketing. In fact, print ma...
Some Realtors® feel that automation is the death of personalization. That’s not true at all!In fact, you can make your leads and customer feel even more attended to by automating a few things, while giving you more time for you to interact directly with the highest probability leads and give them...
As a Realtor® in today’s market, it’s extremely important to not only establish an online presence but also maintain that presence across multiple social media platforms.And as you most likely know, some of the most common of those platforms include Facebook, Twitter, Instagram and Pinterest, jus...
The National Association of REALTORS® (NAR) has registered a trademark on REALTOR®, and they’re very serious about protecting that trademark. Properly using “REALTOR®” in your marketing can save you from a lot of headaches, problems, and financial liability.If you do misuse the term REALTOR® in a...
Some Realtors® will tell you that printed marketing for listing is a waste of time. Good! Let them think that. The more Realtors® that think that way, the more opportunity that will open up for you.While everyone else is clamoring for web space and billboards, there is still a perfectly good spac...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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