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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
A few years ago, the US Postal Service was spending a lot of energy advertising a service that is absolutely perfect for Realtors®. The service, called Every Door Direct Mail (EDDM), allows you to blanket an entire carrier route with postcards for only 18.3¢ per piece – without a mailing list!Sin...
Lots of Realtors® really don’t like marketing. It’s a necessary evil. It’s confusing, it’s hard, and it’s expensive. In fact, most Realtors® would be happy if they could eliminate marketing from their budget and their business entirely.But what if you thought about it differently? What if, instea...
At Printerbees and the Real Estate Marketing Blog, we do our best to help Realtors® with all kinds of marketing issues find insight and resources.Now, we’re working on a new project based on the specific concerns YOU have. Could you take a moment to answer one or more of the following questions? ...
It’s summer, and that means that most Realtors® are very busy. It’s easy to leave behind your marketing efforts during the summer, especially when you feel you’re overwhelmed with clients as it is. However, the only way to still have clients and active leads in the fall, winter, and spring is to ...
There’s been a long-standing catch phrase in our industry that real estate agents need to “list to last”. That is, if an agent didn’t focus on listings, they wouldn’t last in the industry for very long.Many Realtors® are challenging that idea now, especially with internet marketing increasing exp...
I had lunch with a new real estate agent a few weeks ago, and he was complaining that it was hard to get business from his friends and family. In fact, most people he met saw him as something other than a Realtor® - a member of the neighborhood association, a parent, or a friend.I started realizi...
Did you just lose a big prospect and you’re left wondering why? Or do you feel that your sales could be better, but you’re just not sure what’s holding you back? Real estate is a hard business, no doubt about it. Fortunately, there are some common errors that Realtors® make that sabotage their sa...
Realtors often pay for leads in one way or another. Many Realtors® buy leads directly from a source that promises a certain number per month. The problem is that you can spend a lot of money without getting good-quality leads. In general, it pays to generate leads organically.Why Not Pay for Lead...
I saw a horror story online from a real estate agent the other day. They had a house listed and used a lockbox to allow buyer’s agents to access the home. The homeowner came home after a period where four showings took place, and found the front door ajar, toilet seat up, and a towel on the bathr...
You’ve passed your licensing and you’re ready to go! Time to dive into lead generation, buyer’s presentations, and more. But how do you learn to do all that – and do it effectively?Or perhaps you’ve been in business for years. The industry has changed, but not much has changed in how you operate....

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr
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