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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
At the end of last week, I posted a list of great ideas for your Realtor® Facebook page. I actually had so many ideas that I had to stop myself, so I thought that it would be a great topic to continue with this week.Remember that Facebook posts don’t have to be novels – short is great! However, t...
The last post I wrote talked about how to draw new followers to your Facebook page. Once you have followers, it’s important to post consistent, informative content to keep people engaged. Fortunately, as a Realtor® you have a wide variety of topics available to you. Here are some great ideas abou...
Having a Realtor® Facebook page is a great way to engage with prospects, showcase your properties, and share your expertise. However, it only works well if you have plenty of Facebook followers! Otherwise, your posts are not being seen by anyone and you are not getting a great return on your time...
Sometimes a stack of business cards is like walking down the streets of a major city – a mass of sameness, where everyone blends in with each other. Until… wait? Who is that? Someone – a street musician, uniquely dressed bohemian, or another unusual figure – catches your eye. You notice.When you ...
A mentor – someone who is further along than we are, able to give us an outside perspective, and helps bring out our best – is an essential part of every real estate career. Obviously, new Realtors® who are just starting out should find someone who can show them the ropes, cheer for them, and sup...
A 20% down payment on a $250,000 house is $50,000, a sum that many middle-class Americans can’t fathom ever saving up. Even a 10% down payment is a hard-to-imagine $25,000. As a result, many Americans feel trapped in rentals, unable to purchase a home because they can’t afford the process.Some ar...
Did you know that 49% of LinkedIn users have incomes over $100,000? This makes them great, likely high-qualified leads – much more likely than your average American to be looking for high-value properties, and much more likely to qualify for the loans needed for those properties.There are good wa...
With everything you have going on every day, slowing down is probably the last thing on your mind. If you’re like me, you try to get things done quickly, and then move on to the next task, and the next… in fact, it never really ends.Many Realtors® are focused on processing something just enough t...
For the most part, I strongly advocate picking a basic marketing strategy and sticking to it. This strategy should combine online and offline elements, and needs to respect the time and resources you have available.That said, sometimes it’s fun and profitable to branch out in new ways. One way th...
Putting a lot of effort into farming, email marketing, and social media is an important part of lead generation. You want to attract attention, get leads, and convert those leads into sales. However, many Realtors® get lost when it comes to exactly what to say.You want to spin words that are conv...

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr
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