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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
As the weather warms up, more and more people are getting outside. What about you? Do you have a real estate pop by schedule?Getting in front of people and meeting them in person is an essential part of building rapport. You don’t have to go all over your city, of course. Simply focus on your tar...
In the last post, we talked about the importance of updating your photo. That’s probably the most vital reason to update your business card regularly.But that isn’t the only reason to update your card. Is your information up to date? Is your style left over from the 90’s? Are you promoting the la...
My friends in the Midwest tell me they’ve started to see robins, so spring is officially around the corner!Are you ready?More specifically, are your business cards ready?During the spring and summer busy season, you’ll be giving out a lot of business cards. You want to make sure that these cards ...
So far we’ve walked through what it takes to get an email opened, and then to get someone to actually read it.Great! But there’s one final step – getting the person to do what you want them to do. Pick up the phone and call you, reply to your email, or set up a consultation.Once someone is readin...
Once you have folks opening your real estate email marketing, you’re home free, right? You’re getting your message across?Unfortunately not. Once folks open an email, you need them to read it. The current attention span is 8 seconds, famously less than a goldfish. This means that if you want to c...
This post may contain affiliate links. We truly love, use, and recommend the best!The email inbox is more cluttered than ever, which means that competition for attention is fierce. It’s vital that email marketing be part of an overall marketing mix that includes direct mail, in-person marketing, ...
Is there ever a time when more technology isn’t the answer?In a word, yes.Low-tech real estate marketing can be a great way to stand out from the pack when everyone is sending email or Facebook ads.Other times, technology can get out of hand. And the best way to fight back can be a decidedly low-...
It’s hard to put yourself in front of a camera anyway, but why do it if you aren’t sure it’s even going to matter? The good news is that you can set up your video to give you the best chance of engagement and relationship-building. From there, you can invite folks to join your mailing list, conne...
Are the kind of Realtor® that people love to work with?A lot of times, we spend a lot of energy determining what kinds of clients we want to work with. But we don’t always put a lot of focus on becoming the kind of Realtor® that draws in ideal clients.One key to being an in-demand real estate age...
Happy Valentine's Day everyone!I just wanted to share a free resource that you can print out and use for fun, friends, or seasonal marketing. It's located on our Real Estate Marketing Magazine!The post offers some ideas for how to collect leads with free handouts, and a free downloadable Valentin...

Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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