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The PrinterBees blog on Active Rain is all about helping Realtors® find the best marketing for the market of the moment. We are honored to serve thousands of real estate agents in their quest for great real estate marketing and hope our contributions on Active Rain inspire those we work with and those who don't work with us yet to soar in their marketing efforts.
Google “Your area + Realtor®”... Are you the only one to come up? We didn’t think so. Are you on the first page to come up? If not, we can help.There has never been a bigger need to own your area’s webspace, because there has never been more competition. But the good news is, not everyone knows h...
Not surprisingly, while 84% of Realtors are active on social media, only 55% said they’re comfortable in using social media for business.Being comfortable with how you use social media and properly integrating it with your real estate website starts with building a system and schedule, then seein...
Is your website making you money, or costing you money? The sad truth is too many real estate websites are there because the Realtor® knows they need one, but it actually shows no return on investment.In reality, a well-designed website should be a lead generation machine. It should be one of you...
Want a website that performs better than the other guys' real estate websites? Start by building a better blog than them.The numbers prove that blogging drives success and performance. According to Hubspot: Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Companie...
Creating a solid real estate marketing plan can be challenging, especially with so many different components to consider.But sometimes, the most effective marketing strategies are the simple ones that we often forget about – like becoming a local expert, for example.What exactly is a local expert...
We don’t have to tell you that generating real estate leads, only to lose them, is a big problem. However, we can tell you how to fix it.The good news is that you’re generating leads, so you’re clearly doing something right. That means your advertising (either online or print form) and your refer...
As a Realtor®, you’re often required to wear many hats. Between marketing and promotion, generating new leads, showing houses and taking the time to follow up with your clients, sometimes it can feel like your job is never ending.And this is especially true when you’re not managing your time prop...
Email marketing delivers an ROI of 4,300%. You read that correctly. This is surprising to most, but not to those who are doing it correctly.The numbers prove that for every $1 spent, email marketing generates $38 in return-on-investment. This means Email marketing still remains the heavyweight ch...
Selling a home is one thing, but what happens when you’re approached with the opportunity to market and sell an empty plot of land for a client?Is the marketing plan the same as with a regular, properly staged home? Or does land for sale take on a different strategy entirely?Offering land for sal...
The price. It’s the first thing buyers notice, and the last thing sellers worry about before they go to sleep.As a Realtor®, you know that it’s your job to get your client the best price possible. But it’s important to follow the right advice as to how to get there, and set real estate values pro...

Nadine Larder

Real Estate Marketing Expert and CEO/Founder of Pr
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