Real estate blog entries tagged with marketing ideas

Blog entries tagged with "marketing ideas":

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marketing ideas: One Small Way to Stand Out in a Sea of Agents - My Business Card - 10/04/08 01:21 AM

I was like a kid on Christmas morning today: my new business cards arrived! (Who am I kidding here? I still act and feel excited on Christmas day.) Since we had moved our office recently, I thought it might be a good idea to have the correct address on there just … (46 comments)

marketing ideas: Costly Marketing Myths, Errors and Facts of High Return Marketing - 09/29/08 01:10 PM

Rich will be conducting another free educational tele-seminar this Thursday (October 2) at 3:00 PM EST. He will discuss all facets of marketing. He will also discuss Goals, habits and the who, what, why, and when of SOI Marketing. This is part 6 in his extremely popular Soft Market Series.Simply call 1-605-475-6000 … (2 comments)

marketing ideas: TOP THIS REAL ESTATE MESS! - 09/22/08 09:25 PM

… (7 comments)

marketing ideas: SHHH! A Secret Agent Might Be Nearby. - 09/22/08 08:14 PM

… (15 comments)

marketing ideas: The CUTEST Thing Ever!! - 09/09/08 11:12 PM

About a Year ago, I came home with a bunch of custom made shirts with our company logo on them. I had one for my wife as well. My Daughter was Three at the time. She looked at the shirts, looked at her mothers shirt and with a sad look on her face said … (11 comments)

marketing ideas: What Topics? - 09/08/08 04:12 PM

..would you like to see more of? Over the past few weeks, I've come across several comments along the lines of "same old, same old posts", "not another market report", etc...
My last posts have even been about good blogs vs "crap" blogs and why people chose to blog in the … (7 comments)

marketing ideas: The Complete Marketing Plan - 09/08/08 03:25 PM

In this economy of intense competition, it is easy to get stressed out at the thought of learning new techniques to getting your listings out in the public eye. But, there is no need to completely abandon traditional marketing strategies. The best advertising and marketing strategy is to diversify your marketing … (11 comments)

marketing ideas: How much do you spend to market your listings? - 09/04/08 10:58 PM

Many mortgage brokers are self-employed, and work out of their homes. As refinancings and sales slow down, many mortgage brokers that you know may be looking for more work. They rely on Realtors to bring them business, just as you rely on referrals. The right mortgage brokers - ones that you … (8 comments)

marketing ideas: Let me tell you about a Lead Making Machine - 08/22/08 07:28 PM

College Football !!!!!!
Here in Eugene, Oregon my team is the Universtiy of Oregon Ducks. In recent years they have gained National Attention as well as media attention for the large number of Uniform Combinations they have.
But what is really exciting is not just the chance to watch the … (4 comments)

marketing ideas: Blogs from the Nursery: A Day in the Life - 08/22/08 12:34 PM

Well...Little Aubrey Lynn was born May 9th, 2008 and she has been a wonderful baby! She is our first child and being a mom really is a full time job! It's tough to work between naps, but I have tried to start getting creative! My latest marketing idea was to send … (0 comments)

marketing ideas: Don't Ignore Long-Time Homeowners As A Farm All By Itself - 08/11/08 01:44 PM

Intelligently analyze your geographic farm and break it down into separate niche markets.
You can market to those that have been in their home for two years and discuss with them the tax benefits of moving or
You can market to those that have been in their home 5-7 years because … (0 comments)

marketing ideas: How many impressions do you need to produce a lead? If you do not know you could be working harder (great info for active rain newbies) - 08/11/08 01:41 PM

In order to be a successful service provider you need to know what the public needs and wants. If you are not keeping track of your statistics you could be wasting a large part of the market share. One of those statistics is how many impressions does it take to generate … (13 comments)

marketing ideas: Tell Me Your Success Stories in Staging and Marketing Your Business - 08/11/08 09:44 AM

Hello Fellow Stagers, I am looking to hear your success stories or things not to do.... How did you get your first staging and where did it go from there? What is your best marketing tool? Does most of your referrals come from Realtors? Do you market homeowners? What kind of … (1 comments)

marketing ideas: Using FREE REPORTS to find a whole mess of warm leads - 08/08/08 08:06 PM

Using FREE Reports to find a whole mess of warm Leads
I've got news for you! Just sending out a free report and expecting someone to do business with you right away is just not going to happen!
Just for the record, a free report is NOT a … (3 comments)

marketing ideas: 3 Factors that influence the profitability of any marketing campaign - 08/08/08 07:06 PM

3 Factors that influence the profitability of a marketing campaign
The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:
MESSAGE, MARKET, TIMING
Many businesses miss one, two or all three of these factors, and end up with very ineffective … (4 comments)

marketing ideas: Mining your past clients for future success - 08/06/08 11:24 PM

Don't just use your contact manager program as an address book. Set up campaigns, action plans but it all starts by categorizing your contact records. I put all of the people I know into distinct groups -- Prospects - people that you don't know but are in your market area and … (17 comments)

marketing ideas: Do email blast work? you bet they do "as long as they are folks that requested to be on it". what to send out that works is up to you. - 08/04/08 12:56 PM

We send out an email blast at least once a week. This is a great way to stay in touch with past and current contacts. The key to any successful marketing is that they request to be on your list. This allows for a high rate of opened emails. The information … (7 comments)

marketing ideas: What would you do if you saw your competitor using the same phrases you use. coping is the biggest form of complimenting but is it ethical? - 07/29/08 12:12 AM

What would you do if someone started to use your phrases. Or they started to use the same outline you use? Nothing. Coping someones form of advertising is the biggest form of complementing your work. The thing about blogging is it leaves the door open for this and you simply need to … (10 comments)

marketing ideas: We were not joking about our success with Active Rain 10 calls before noon today. find out how we do it - 07/28/08 05:14 PM

We were not joking when we said we have doubled our business using Active Rain, today alone we have had 10 calls before noon on top of our other marketing. We really want everyone to be successful so if you would like to see our featured blog simply go to the … (4 comments)

marketing ideas: Want some marketing tips? short video for residential agents trying out commercial sales - 07/28/08 02:43 PM

Here is a small clip from a class we put on in the Sacramento area with a focus on residential agents trying to do commercial property sales. We want every one to be successful it is in our best interest. UNUSUALCOMMERCIALLOANS.COM A nationwide commercial mortgage broker We do commercial loans banks … (0 comments)

marketing ideas: Marketing ideas for residential agents trying out commercial sales. Short Video - 07/28/08 02:32 PM

marketing ideas: Short video on marketing ideas for residential agents trying out commercial sales - 07/28/08 02:26 PM

marketing ideas: Double your business using Active Rain. Short video showing you how we did it - 07/28/08 11:02 AM

Here is a short video that we hope will help you expand your business using the Active Rain network. This site has more than doubled our business and we hope it does the same for you. We will talk about what works for us. Enjoy and let us know what you … (3 comments)

marketing ideas: How to double your business using Active Rain. We did it and here is how - 07/28/08 10:58 AM

marketing ideas: Goal Setting for consistent income & performance - 07/27/08 11:51 PM

Here are some ideas for setting goals so that the next 12 months can be the most lucrative they can be.
Establish Goals - Develop with your spouse/significant other/family: Personal Family Career Goals must be written down, be specific, time sensitive, converted to a monetary value, and broken down to … (2 comments)

marketing ideas: Webinar Hosting to Market yourself - 07/26/08 02:08 PM

I do alot of educational and recruiting Webinars to help build my business. For years I used a service called go to meeting. You could put a powerpoint up on your computer and have it shown on anyone elses computer that you invited. The cost was around $ 75.00 a month … (6 comments)

marketing ideas: Shirts and hats? You're kidding, right? - 07/25/08 08:50 PM

Why would you want to spend money on apparel? Isn't it a little "gimmicky"?
When I'm out and about I usually wear a JDE shirt. I've got a couple of varieties, the first with a simple logo on the left breast. But I've also got a style that has a large … (2 comments)

marketing ideas: Short video of our commercial financing class in the Sacramento area. - 07/24/08 05:15 PM

Here is a short video of the class we put on about commercial financing and some marketing. This class was in the Sacramento area. UnusualCommercialLoans.com we do commercial loans banks wont. … (0 comments)

marketing ideas: A guaranteed way to increase business. Understand the banking system after all it is your job - 07/15/08 09:09 PM

Why is the banking situation so important to commercial real estate? I have noticed a trend the last couple of weeks. Recently I have been hearing the same thing from commercial real estate agents and that is, where are the buyers? The fact is there are plenty of them … (2 comments)

marketing ideas: 25,000 points in 30 days Guaranteed - 07/13/08 02:18 PM

Formula for 25,000 points per month
Here is a formula for Acquiring 25,000 points per month on Active Rain
First and foremost Blog, Blog, Blog. This is the best way to get noticed by other on AR. But Make sure your blog content is worth reading. Do not just put … (16 comments)

marketing ideas: Check out my Monthly Newsletter - Created on my Mac.... iWork - Pages - 07/12/08 01:28 AM

I did this monthly newsletter for 2 years straight! I've been in Real Estate for about 3 years now. Over time I've modified and added things to the newsletter to make it what it is now. I haven't done the newsletter for about 6 months now, but I'm amazed how many … (4 comments)

marketing ideas: A National Sport That Depends on Local Involvement: Why Realtors (and their companies) Should Get Involved. - 07/05/08 01:07 PM

My daughter races a soapbox derby car. Recently she won her local event and was awarded the once in a lifetime opportunity to attend the All American Soapbox Derby Championship in Akron, Ohio.
Now, I confess that as supportive as I was of this pastime, I am not much involved in … (4 comments)

marketing ideas: Business Cards - 07/04/08 06:44 PM

I just wanted to voice my opinion about business cards. Business cards can be a great way to promote yourself as an agent, but it can also be a big expense that creates very few sales. Heres why, Suppose you hand out 100 business cards at an event or home show. … (11 comments)

marketing ideas: SECURED FUTURES: Ideas for Reverse Side of Business Cards - 07/04/08 10:34 AM

Everyone that has a business card hopes that the recipient will keep and refer to that card often. One way this is achieved is by placing useful information on the reverse side. I have seen tip charts, calendars, emergency numbers, etc. I have recently given some thought to what kind of … (6 comments)

marketing ideas: Never under estimate the power of the blog. - 07/02/08 07:36 AM

I got a call from a broker that saw one of my blogs, after we talked about business she asked me- Why would you tell your competitors your ideas on marketing? I told her that I really don't see it that way. Blogging is used in many different ways, some express … (5 comments)

marketing ideas: For Karen, Sheila and Shobha - A Peek at My Marketing Packet - 06/15/08 12:34 PM

I told Karen Dembsky (many months ago) and Sheila (many weeks ago) that I would post this and Shobha's post reminded me of my promise, so here it is.
Without showing too much of the package itself, below are some photos to kind of illustrate what I am talking about.
The … (28 comments)

marketing ideas: Realestaterelish.com is a website that will give you some great marketing ideas. - 06/11/08 09:20 PM

We're excited about realestaterelish.com because it is designed to help realtors and agents enjoy their days, do more strategic marketing, and sell more homes. Marketing can be really fun and make your day interesting...and the results will amaze you.
I've noticed very few mailings in my mailbox in the last 6 … (7 comments)

marketing ideas: Creating your own community - 06/11/08 05:22 PM

Idea!
Create your own online community!
Encourage your clients to blog to your site. Now I know this could be dangerous if your customer service is not what it should be. But think about the advantages of networking with your center of influence and your hopefully happy clients, exchange home owner/home … (4 comments)

marketing ideas: A Tale of Two Marketing Campaigns - 06/07/08 04:22 PM

No matter what your business is, it is crucially important to remember that you are not primarily ‘in’ that business; you are primarily ‘in’ the business of marketing that business.
So whether you are a real estate agent that uses RTV software to advance your real estate marketing strategy or … (3 comments)

marketing ideas: Jott.com "secret weapon" - 06/06/08 07:11 AM

I just have to share this with you. .
Let's say you are driving down the road and you just remember that you forgot to call a prospect but it's 10PM and may not be a good time to call. .
I call this 800 number and I record a memo.
… (7 comments)

marketing ideas: So you're crying the no buyer blues???? - 05/29/08 07:19 PM

Just can't get the buyers off the fence? There they sit sipping their coffee
and browsing your wonderful website and kicking all the tires.....
and you
The Professional Realtor can't get them to commit, to pull the trigger.... to write the freaking earnest money check. Now your seller is asking you … (8 comments)

marketing ideas: 8 simple real estate marketing tips... and looking for more! - 05/28/08 01:12 AM

I really want to hear from you about what simple things you do to keep in front of your sphere or just simple marketing tips that work and that anyone can do!

Here are some simple and easy things that I have found work in … (9 comments)

marketing ideas: Wondering Why Your Phone has Stopped Ringing? - 05/19/08 10:05 PM

It Might Not Be the Market. . .
Has your phone gone from this. . .

to this . . .

Are you blaming it on the market? Are you sure it's the market and NOT your telephone policy?
Don't miss Part 2 in the series.
Clients and Agents … (13 comments)

marketing ideas: How Is Your Telephone Answered? PART 2 (Telephone Series) - 05/19/08 06:34 PM

You Could Be Losing Clients. . .
Does the person answering your phone sound like this . . .

Or this. . .

Or this?

FRONT OFFICE PERSONNEL
Are they Performing?
If the person answering your office phone is unprofessional, discourteous, incompetent or apathetic, you could be losing business. A great … (2 comments)

marketing ideas: Has Your Phone Stopped Ringing?? Telephone Series (Part 1) - 05/19/08 05:34 PM

marketing ideas: Are You Using Postcards to Increase Your Commissions? - 05/04/08 04:44 PM

You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate. Staying in touch with potential listing clients or buyers involves several different strategies. Of course, word of mouth is always the best and most effective strategy, but that takes time … (6 comments)

marketing ideas: Marketing Your Neighborhood with Your Home - 04/28/08 09:30 PM

Sellers, does your neighborhood have a singular, sensational feature? Or many? Something that makes your home special because of the small square block area in which it sits? You've lived there awhile. Maybe you take this thing (or these things) that make your neighborhood special for granted.
Like the courtyard (left) … (2 comments)

marketing ideas: Any Good News? - 04/23/08 10:24 PM

Every time you pick up the paper, turn on the news, or even read the blogs on Active Rain you can't get away from the negative outlook about real estate. The last year has been bad and it seems the prognosticators have no good news for us on the horizon. I … (3 comments)

marketing ideas: 1031 Exchanges - Developing An Investor Niche - 04/10/08 10:04 PM

Step-By-Step Instructions to Develop An Investor Niche
1. Attend a seminar that teaches you how to analyze small investment properties using Gross Rent Multiplier, Cap Rate and Cash on Cash. It's important to understand what is important to an investor client. . .before and after-tax cash flow.
2. Attend an advanced 1031 exchange … (5 comments)

marketing ideas: Free way to market! - 04/09/08 07:18 PM

With the recent amount of homes sitting on the market sellers need every advantage possible. Listing your property for free on a national website can get your extra sales and exposure.
List your property here for extra FREE exposure.
http://bigmonthlysavings.com/register.php
… (2 comments)

marketing ideas: How the Midnight Ride Applies to Marketing - 04/07/08 04:30 PM

This month marks the 233rd anniversary of Paul Revere’s and William Dawes' rides. From a business perspective, this ride was most interesting when looking at the effectiveness of both of these gentlemen’s messages. They both had the same exact message to deliver. So why it is that Paul Revere was not … (4 comments)

marketing ideas: April Over the Fence Newsletter - 03/24/08 03:05 PM

… (1 comments)

marketing ideas: IMPORTANT: Jott This down - 03/20/08 10:00 PM

I just recently started using a new service at the recommendation of Michelle Spalding, who also posted a blog about this service called Text Messaging - the easy way - Check out Jott.com - my office and I love it. First of all, the service is completely free, so there is … (14 comments)

marketing ideas: UNIQUE MARKETING IDEA: ICE CREAM SOCIAL - 03/20/08 08:54 PM

With the coming of summer weather, it is a good time to have an ice cream social. What in the world is an ice cream social? The first time I had one, I did it as a fundraising event for one of my catholic charities. I invited our pastor and he … (26 comments)

marketing ideas: Seeing PINK...Promotional Presence Idea! - 03/16/08 10:08 AM

Yesterday morning bright and early, my friend Mary and I ran in a 5K cancer fund-raiser -- Race for the Cure (Susan G. Komen). Pictured are the both of us recovering--post race. My friend is training for a 15 mile race (25K) in May so I decided to support her training … (23 comments)

marketing ideas: Accentuate the Negative? - 03/11/08 11:41 AM

In this slower real estate market, agents and buyers are trying hard to make their homes stand out from the rest. A few (I'm glad to say this is not a trend.) are accentuating the negative, instead of the positive!
An agent in Columbus, MO. advertised a listing in this way:
"It's not … (9 comments)

marketing ideas: Free Viral Marketing for Your Blog - 03/09/08 07:53 PM

At the urging of Mary McKnight, I recently signed up for an account at rssHugger.com. According to the site, "rssHugger aims to provide blog owners with a unique easy-to-use way to promote their blogs by sending them traffic, building backlinks for search engine optimization, as well as attracting new rss subscribers … (12 comments)

marketing ideas: Is it just me or does anybody......? Austin Texas Real Estate: Paul B. Perez - 03/06/08 03:23 PM

.....love to do something that you don't necessarily associate to your clients? Just the other day I was having some paperwork signed and the conversation was steered to video games. I admitted to playing games when I could. Even went as far to admit that I play on-line from time to time. … (0 comments)

marketing ideas: Stop Blogging and Buy a Pull-String Toy? - 03/04/08 06:13 PM

Yesterday I received an email from a real estate agent in reference to an article in Broker Agent news called What Every Agent Needs to Know about Blogging, Social Networking, RSS Feeds and SEO . I read the article and my response to the email is below for anyone else that … (4 comments)

marketing ideas: Why Would I Consider Postcard Marketing? - 03/03/08 09:46 PM

What are you going to read first?
A full colour postcard with attractive photos and visible offersA plain envelope with an unmarked sender That’s the beauty of it, you know the answer to the question and it sells.
You’ll get an incredible high readership just because it’s visible and in … (1 comments)

marketing ideas: OMG! Your Profile Photo is Killing Your Leads! - 03/01/08 09:08 PM

Ok, so you are out shopping for insurance for that nice shiny new Ferrari you just bought yourself off that sweet deal from last month (ok... this is a dramatization) and you want to make sure that your investment is in the right hands. You have a choice of two insurance … (9 comments)

marketing ideas: My Picture on a Grocery Cart Won't Sell Your House...An AR Poll - 02/26/08 07:24 AM

Or will it?

I think not. I've seen my picture. It does not say to people, "My goodness...that girl makes me just want to put countless miles on my car and peek into other people's lives in the hopes that where they live now could be the place that I … (12 comments)

marketing ideas: There is No Question Any More that Home Staging Works. The Question Today is… - 02/16/08 08:39 PM

Q: "How can I include home staging in my listing package?"A. With EASE. You don't even have to have a listing to get started. Offering staging services can even assist in securing your next listing. You can start advertising right away as many CSPs will provide you with an information kit, … (3 comments)

marketing ideas: Why it's important to PICK UP THE PHONE... - 02/13/08 07:51 AM

Call it the luck of the...Italian Greek (?)
Call it kismet...
Call it a really interesting strategy that works all the time...
PICK UP THE PHONE!
"Kimble." You proclaim, "Get to the point."
You know how I like to ramble. OK, the point is this:
We (bozTEAM) have a fabulous listing (California modern, looks out over the … (5 comments)

marketing ideas: Make today count - 02/07/08 08:21 AM

Today it was just a little hard to get out of bed but here we are. I thought to myself (ground hog day). Well have a great today and may you achive your goals for the day. I am taking my 3 yr to the zoo.
Roberto
http://www.unusualcommercialloans.com
… (1 comments)

marketing ideas: Touch Your Clilents 12 Different Ways - 02/05/08 04:46 PM

So, this month we started a new program at our office - the 12 Touch Program.
It's a mentoring group, of sorts. A way to get us motivated (and held accountable) by others in the group to reach out to our clients.
Now why would you want to do that? Isn't it … (7 comments)

marketing ideas: stake your claim before it is to late! - 01/31/08 12:58 PM

The internet is no different than real estate, it's all about location and curb appeal. In the internet this is seen as the right name for your site, this your location and creativity being your curb appeal. In my other blog I spoke about reaching out to the right market here is an … (2 comments)

marketing ideas: FSBO Marketing - 01/26/08 11:01 AM

Hey guys! Just a bit on how I have been successfully marketing to FSBO's. I bought the reprint rights for a great report (any decent FREE report) will do. I first call FSBO's and see if they are co-oping. It doesn't matter if they are or not. Either way, I ask can … (9 comments)

marketing ideas: Speak The Jargon - 01/21/08 10:56 AM

When I go to Dunkin Donuts I ask for an iced coffee with extra extra.
When I am working with a printer, I ask if they want their files in EPS and converted to outlines
While getting a haircut I tell them I want a 2 on the sides
All of … (2 comments)

marketing ideas: Less Paper, More Personality - Marketing Ideas - 01/02/08 09:11 PM

I found this article some time ago and clipped it out, because I loved the originality of the ideas! We all know that paper advertising is a thing of the past, so we have to find new and innovative ways to reach out to people! Here are some of the ideas … (7 comments)

marketing ideas: Simple Strategies for 2008 - 12/27/07 06:25 PM

I'm glad that 2008 is almost here, because along with the new year comes unlimited new opportunities for us. Strengthening our position as a Trusted Advisors to our clientele is a strategy that works in any market. With this in mind I want to share an approach that has worked for many … (1 comments)

marketing ideas: Thinking of Taking Off For December......Don't Do It! - 12/04/07 07:59 PM

I just wanted to share with you a mistake I made last year. Being fairly new to real estate, I figured there is nothing going on with real estate in December, so why not just sit back and enjoy my holidays. I thought nobody is buying and nobody is selling in December, so what harm will … (8 comments)

marketing ideas: Do You Use Cable to Market Your Listings??? - 12/01/07 06:35 AM

I was hoping to get some feedback from agents who use TV to market your listings?
Our local cable company is Comcast and they are now advertising many things on a program called "Video on Demand". I was wondering if any agents are using a similiar service in their area or Comcast's … (5 comments)

marketing ideas: How To Build Your Traveling Marketing Book - 11/26/07 04:04 PM

For those of you who read my recent featured post, "Marketing Idea For Open Houses and More...My 100th Post" you might want to read the following "how to" guide to creating your own traveling marketing book.
I think it's important to note that your little traveling marketing book can consist of just … (84 comments)

marketing ideas: Marketing Idea For Open Houses and More...My 100th Post - 11/25/07 01:29 AM

Since I just paid tribute to my friends here on Active Rain and gave thanks to Active Rain on Thanksgiving just two short days ago, I thought it only appropriate to give something of value in return on my 100th post.
As I prepare for a fabulous open house I will be working (not sitting) tomorrow … (140 comments)

marketing ideas: 101 blog ideas - 11/23/07 02:00 PM

I had the opportunity to participate on a reallly good conference presented by First America Title Company on the last NAHREP national marketing convention in Orlando FL. They gave me a document that i think is very useful for others in the community to start blogging. Everybody knows blogging is … (46 comments)

marketing ideas: Traditional advertising media VS the Internet - 11/23/07 01:56 PM

Recently i had the oppotunity to attend the Hispanic Marketing Convention organized by NAHREP (National Association of Hispanic Real Estate Professionals) in Orlando FL, where lots of interesting meeting were taking place, but there was 1 that really cought my attention. It was called "Marketing You" by First America Title … (2 comments)

marketing ideas: Is your marketing a WASTE?? - 11/08/07 04:00 PM

Do you ever stop to consider how much paper is wasted every time you send out a marketing campaign? I’m beginning to look into alternatives. Something that actually works, perhaps, and doesn’t just get thrown away (wasted) and end up in the landfills!
I am considering ordering a bunch … (30 comments)

marketing ideas: How are the title companies marketing you? - 11/01/07 07:50 AM

I am located in a rural area and am always looking for new marketing ideas. What types of things are you seeing in your area from your local title companies? Looking for lots of suggestions.
… (1 comments)

marketing ideas: Puttin on my walking shoes!! - 10/27/07 07:13 AM

Today is the day!! I am walking the streets of my neighborhood to hand out Halloween treat bags to everyone and see who knows someone that is looking to buy a home in Beautiful Panama City.
I ordered these bags for a trade show we did last year and I have a … (1 comments)

marketing ideas: I Want To Go To One Of The Scariest Places On Earth! - 10/25/07 02:09 PM

I Want To Go To Waverly Hills!
Right now a local radio station here in Louisville, KY is holding a contest. Yes, I know. Radio stations always hold contests - no big deal, right? Wrong! Every year for Halloween they give away free tickets to tour Waverly Hills Sanitarium. What's Waverly … (8 comments)

marketing ideas: Attracting business from a Corporation - 10/19/07 11:05 AM

I have a Corporation that is moving to the Austin Area and I think my Skyline Condos would be a good fit. My question to the AR community is how have you gone about attracting companies to buy from you. I would like to send them a relo package and throw a party … (6 comments)

marketing ideas: The Death of the Open House - 10/17/07 06:38 PM

I recently saw a report that showed that here in Las Vegas, we have over 31,000 houses for sale. This is a lot of homes for us. In fact, its a record. I also saw that 44% of these are vacant. Thats over 13,000 vacant homes. That is a lot as … (97 comments)

marketing ideas: Informal classes for Realtors - 10/17/07 04:16 PM

Right before I left for my vacation I posted this http://activerain.com/blogsview/217204/Yesterdays-Loan-Officer-Meeting at the end of the post I asked for ideas from Realtors on what sort of informal classes they might find helpful to them and their clients. Needless to say the response was underwhelming, but I sent the same question out … (2 comments)

marketing ideas: First Time Blogger - Open House Idea - 10/15/07 04:03 PM

This is my first attempt at "blogging" so please bear with me. I am a real estate salesperson in a small town in upstate NY - called Horseheads. When scouring through the newspaper, you will notice hundreds of real estate agents - all trying to succeed in this crazy business of … (2 comments)

marketing ideas: Back on the Marketing Bus - Thanks Judy! ***OH NO!! Disaster Strikes!*** - 10/04/07 04:30 PM

Okay, If you read my blog at all (and thank you if you do) you know that business slowed down recently. It's my fault and I'm trying to get things moving again.
My first task was to create a mailable flyer that I have used to target both smaller RE offices and individual … (32 comments)

marketing ideas: Holiday Marketing Treat - No Trick! - 10/02/07 10:23 AM

One stop at the store tells us it's here again... Holiday season! I wanted to remind everyone this is a great time to do some fun marketing to increase your business or give thanks to agents you've worked with throughout the year.
I love the opportunity to make a fun treats … (19 comments)

marketing ideas: Queen of Cheap: Client Gift that Saves Lives - 10/02/07 09:54 AM

PREAMBLE: A client gift is a client gift; not necessary, but these days in Real Estate, somewhat expected. When we closed on our last house ($715k) we received a musical refrigerator magnet and breakfast at a diner. It was lovely.
But as much as those of us in the industry want to give … (28 comments)

marketing ideas: How Active Rain has changed my Real Estate future..Thank you Active Rain! - 09/21/07 02:00 PM

I was at a meeting this morning at our local NAR and we were attending a class for short sales. it was a very interesting class and gave great information about how to approach short sales along with the proper protocol to successfully list a short sale.
During the class, we were … (8 comments)

marketing ideas: New Pioneering Blog - Net Users Help Design a Real Estate Business - 09/21/07 01:38 PM

I've started a new blog at: http://consumerrealestate.blogspot.com it is called: Internet Users Design This New Real Estate Business . This may not be the first "help me design" something out on the net, but it may very well be the first site where internet users can help design the evolution of … (2 comments)

marketing ideas: Happy Birthday to you and other contact tips - 09/15/07 01:46 PM

I had a recent flurry of application activity and a few people asked what I did to create it. A couple of years ago, 2003 I started to keep track of birthdates and other significant anniversaries in client lives. I eventually put these dates and addresses in an excell spreadsheet. Each … (4 comments)

marketing ideas: Marketing That Serves More Than Just Your need For Business - 09/10/07 12:00 PM

Real Estate is a service oriented business. Whether you are a Realtor, Mortgage broker, Stager, or otherwise, there is a certain amount of personal service that goes into the job - no matter how far removed you are from the clients themselves. I truly feel that the most successful in this … (17 comments)

marketing ideas: Using the Media to Build Your Business - 08/31/07 04:04 PM

I saw something interesting today that is worthy of an Active Rain Marketing Post. So often we read the news and decide to walk away from it's negativity. Instead, here's a suggestion to help you get your clients off the fence and into action today.
1. Read the newspapers, several of them, … (7 comments)

marketing ideas: 8 MARKETING STRATEGIES THAT PROBABLY AREN'T SMART - 08/30/07 08:47 PM

by Cory Potter / Fidelity Mortgage Services, Inc.
These marketing tips (what you should not do) could help to alleviate some problem areas in your marketing campaign.
Sponsoring the hardest hole on the golf course (or any hole for that matter) - Do you really want people to see your name when they just … (6 comments)

marketing ideas: Creative ideas can spark an Open House! - 08/25/07 10:52 AM

I have been trying to move this one particular listing for a while and I haven't had any open houses there in the past 3 months because they had been so busy and didn't want to deal with it.
Now that the summer is about over- my people realize it is … (14 comments)

marketing ideas: nothing like getting back to the basics - 08/25/07 10:17 AM

Good morning: I was thinking about how we can sustain our business in what certainly have become interesting times. I think it boils down to good old fashioned hard work. Yesterday I left my office at 5:45. Most of my fellow co-workers left between 2:30-3:30. I've heard comments such as there's nothing … (4 comments)

marketing ideas: Marketing systems and questions about Matt Law - Mortgage Innovators - 08/21/07 09:15 AM

Anyone have experience with Matt Law and his Technology products?
I attended a seminar by Matt Law where he presented some products he said would increase a Loan Officers Business. Some of what I heard sounded like it might assist in generating leads for myself and Realtors. Not trying to promote his … (3 comments)

marketing ideas: A good laugh at the mortgage industry - 08/17/07 04:51 PM

The following link was emailed to me from a friend that received it from another friend. I do not know the exact source, but this is so funny I just had to past it on.
VERY FUNNY LINK:
http://www.careerbuilder.com/monk-e-mail/Default.aspx?mid=22960571&cbRecursionCnt=3&cbsid=9b1c94b948e44fef89bcefd3b296bccf-240683856-JW-5
PS: This web site is a great marketing tool to give your clients a humorous view of … (4 comments)

marketing ideas: Is your pet part of your real estate team? - 08/07/07 07:17 PM

Let's face it, there are many of us who are pet lovers and we just can't help but boast and brag about our loving cat or dog. We share photos and stories. Some of us even dress them for Halloween and enjoy dressing them warm in cute sweaters in the winter. … (14 comments)

marketing ideas: Las Palmas Ranch Business Directory for you! - 08/01/07 09:28 AM

Earlier this year I had an idea to create a directory of businesses within the subdivision that I live and work in. So I sent out 1000 letters to the homeowners suggesting the idea and giving them a response date. Well, I had an overwhelming response and put together the business … (2 comments)

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