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marketing naples: Why a C+ Grade is better than an A… - 01/03/09 10:30 AM
I’m really not grading anything; I just want to provide a few pointers on Copy writing. There’s a C of rules to follow. Thankfully, they are quite simple.
I’m sure you know most of these, but you know me, I have to be very specific and thorough or I would just not sleep well at night thinking about it.
There is simply NO marketing without written Communication. You’ve heard it a thousand times: Content is King! You’ve also heard that “a picture says 1000 words”, but you still need the 1000 words before you can find a picture to back them … (17 comments)

marketing naples: Your Corporate Personality: A powerful way to Connect with your Clients! - 11/22/08 12:36 PM
 Ok, you’ve taken care of branding, so you’d think you’ve completed your Corporate Identity.  Not quite. 
 
What’s left to do? Well, let’s see…your corporate identity is comprised of the following elements:
 
Corporate Design: refers to the creative, visual representation of your brand. 
Corporate Behavior: delineates what you/your organization believes in.
Corporate Communication:  Refers to how you present your company/product/service to the media.
 
So let’s talk about your corporate behavior!  This concept is usually also referred to as organizational culture or corporate philosophy and I like to call it Your Corporate Personality.  Your corporate personality components play … (17 comments)

 
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Elayna Fernandez ~ Marketing Success Made Possible

Naples, FL

More about me…

Designed 2 Impress, Inc.

Address: P.O. Box 2074, Naples, FL, 34106

Cell Phone: (239) 465-7868

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Tips and advice on how to market yourself effectively both online and offline by creating a successful, consistent brand.





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