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lead generation: Pricing Strategy - Which Do You Subscribe To, If Any, And Why? - 07/27/08 07:34 PM
Pricing Strategy - Which Do You Subscribe To, If Any, And Why?
$349,877
$349,900
$350,000
Where do you price your listing?  What is your reasoning?
Our understanding, and the "history" of our pricing strategy goes a little something like this...
When we first entered the real estate business, we were taught to price our listings at $349,900, for example.  That's because the MLS Book was still in use, and the computerized MLS was "fairly" new.  We were told that if we priced it there, then it would show up "before" the other listings, priced at $350,000, in the MLS Book.  If ours … (7 comments)

lead generation: We Do...Do You? - 05/30/08 05:28 PM
What is it that we do?
We do at least an hour of focused lead generation every morning that we work!  Our "Power Hour."
The idea is simple.  Each morning between 9 am and 10 am, we start our day with an hour of focused lead generation.  The results are simple too:  we close more deals and make more money.
We are trying to reach our past clients and sphere of influence (SOI) personally.  It is no longer good enough to simply leave a message on their voicemail.
When we get them on the phone, we:
Thank them for their past business and support. Let them … (1 comments)

lead generation: How Do I Attract More "Perfect" Clients? - 05/29/08 08:24 PM
Have you ever had a "nightmare" client?  Someone who makes it really difficult to do your job?  Someone who makes it hard to smile when you're dealing with them?  Someone who causes you a LOT of stress?  Someone who maybe even makes you second-guess yourself?
No matter what your business, if you interact with the public, then you probably "bump heads" with your clients on occasion.
So then, how can you minimize that friction?  The answer is by attracting more "perfect" clients.
The next question, then, is how do you do it?
Define what you want.  As an example, this is how … (4 comments)

 

Nathanson Brothers - Dan and Michael

Boca Raton, FL

More about me…

Keller Williams Realty Boca Raton, Florida

Address: 3200 N Military Trail, Suite 200, Boca Raton, FL, 33431

Office Phone: (561) 948-1591

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