Real estate blog entries tagged with home builder advertising by Lance Sonka (NewHomeMarketing.com)

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home builder advertising: Spec Home Solution - 01/07/08 11:28 AM

CEO discusses new Spec Homes pricing strategy.
SpecHomes.com entered the Home Builder Internet Advertising scene with a great brand, and a new take on an established product offering. But a few months later, began feeling unsatisifed with the initial response received within the building industry.
"It just wasn't enough, we really wanted to … (4 comments)

home builder advertising: Information Sharing Builds Home Sales - 10/03/07 08:27 PM

Let go of information... holding onto it can destroy the new home sales process.
In his best selling book entitled "Idea Virus," Seth Godin likens the spread of information today to the particles of an infectious virus. Note this is not just theory, but an observation of how effective message moves along the line of … (4 comments)

home builder advertising: Selling Spec Homes with Web 2.0 - 09/28/07 11:08 AM

Have you heard the term viral marketing?
Chances are you have, but if you haven't here is a good definition: Viral marketing is a term used to describe a message or information that spreads quickly, effectively, and contagiously through networks of friends, families, and third party relationships.
Quickly - the viral message is … (0 comments)

home builder advertising: Home Builder Website Designed to Sell Homes - 09/26/07 08:56 AM

According to a recent study conducted by the National Home Builders Association, more than 80% of new home buyers start the buying process with research on the Internet.
It seems that those statistics have yet to reach the advertising and marketing departments for the majority of the home building industry.
One Texas builder however, is getting the message … (4 comments)

home builder advertising: New Home Construction Data - 09/22/07 05:28 PM

Just in cased you missed it, here is the latest US Census Bureau Release for New Home Construction Data.
Home buyer sentiment certainly has changed for the home building industry - same period year-over-year...
What are you and your organization doing to help shore the loss of new home sales?
Leave a comment below to continue this professional … (2 comments)

home builder advertising: New Home Sales with Online Classifieds - 09/20/07 11:47 AM

Effective new home advertising on the Internet is more than combining your builder's inventory home information with a few a pictures and submitting them to the classified websites.
Property buyers who shop on the web are usually searching for specific information, targeted to a specific local search area.
Here are a couple of tips to help get … (3 comments)

home builder advertising: New Home Marketing 2.0 - Sales Cycle - 09/18/07 12:04 PM

In the realm of web 2.0, and social community networking - shared info = trust.
On the Internet, perception of trust initiates a buying relationship.That relationship can then be leveraged to influence a favorable buying decision.The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another … (0 comments)

home builder advertising: New Home Marketing 2.0 Begins with Trust - 09/16/07 09:33 PM

Our home building industry today is mostly unaware of the "power shift" that web technology has created in the minds of our home buying prospects.
Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer; while increasing the speed and efficiency by … (2 comments)

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