Real estate blog entries tagged with new home marketing by Lance Sonka (New Home Marketing)

Home : Blogs : Lance Sonka : New HomeMarketing : Tag "new home marketing"

new home marketing: Marketing New Homes Offline - 01/25/09 05:00 PM

Multiply your efforts by marketing new home properties to local affinity and social groups.
Individuals and companies that offer specialized services serve "niche markets" and usually well compensated; and usually at a premium price compared with those who attempt to be everything to everybody.
The truth is, there are just too many different types … (2 comments)

new home marketing: Google allows home buyers to exclude your website - 01/25/09 02:18 AM

Now home buyers can now tell Google which sites to show them search results from.
According to Google, "The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results … (8 comments)

new home marketing: Spec Home Solution - 01/07/08 11:28 AM

CEO discusses new Spec Homes pricing strategy.
SpecHomes.com entered the Home Builder Internet Advertising scene with a great brand, and a new take on an established product offering. But a few months later, began feeling unsatisifed with the initial response received within the building industry.

"It just wasn't enough, we really wanted … (5 comments)

new home marketing: Information Sharing Builds New Home Sales - 10/03/07 08:27 PM

Let go of information... holding onto it can destroy the new home sales process.
In the best selling book "Idea Virus," Seth Godin likens the spread of information online, to the particles of an infectious virus.
Note this is not just theory, but an observation of how effective messages move through the lines of digital communication.
… (4 comments)

new home marketing: Selling Spec Homes with Web 2.0 - 09/28/07 11:08 AM

Have you heard the term viral marketing?
Chances are you have, but if you haven't here is a good definition: Viral marketing is a term used to describe a message or information that spreads quickly, effectively, and contagiously through networks of friends, families, and third party relationships.
Quickly - the viral … (0 comments)

new home marketing: New Home Construction Data - 09/22/07 05:28 PM

Just in cased you missed it, here is the latest US Census Bureau Release for New Home Construction Data.
Home buyer sentiment certainly has changed for the home building industry - same period year-over-year...
What are you and your organization doing to help shore the loss of new home sales?
Leave a comment below to continue this professional … (2 comments)

new home marketing: New Home Sales with Online Classifieds - 09/20/07 11:47 AM

Effective new home advertising on the Internet is more than combining your builder's inventory home information with a few a pictures and submitting them to the classified websites.
Property buyers who shop on the web are usually searching for specific information, targeted to a specific local search area.
Here are a couple of tips to help get … (3 comments)

new home marketing: Marketing New Homes Online - 09/18/07 12:04 PM

New home marketing and web 2.0: social community networking plus shared info equals trust.
On the Internet, perception of trust initiates a buying relationship. That relationship can then be leveraged to influence a favorable buying decision. The sales cycle continues with the informed buyer leveraging relationships with other information seekers, thereby potentially influencing another favorable … (0 comments)

new home marketing: New Home Marketing 2.0 Begins with Trust - 09/16/07 09:33 PM

Our home building industry today is mostly unaware of the "power shift" that web technology has created in the minds of our home buying prospects.
Recent software developments and the implementation of fast, real time communication has decreased the resistance of new home information flow to the consumer; while increasing the speed and efficiency by … (2 comments)

Related Links: