training: Stop Hemorrhaging Marketing Money! - 12/12/07 09:36 AM
The best way to start saving money is to know what to cut out of your budget. Here are two of the best ways to save on marketing in 2008:
1. Stop Buying Newspaper Ads!
Stats: Last year, 84% of buyers searched for homes on the internet (NAR), while only 5% of buyers purchased … (9 comments)
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training: Kick-Start for the New Year! - 12/11/07 10:02 AM
Hi everybody! As I look forward to the new year, and put the finishing touches on my own business plan, I am curious as to what your plans are. As a real estate business & marketing consultant, it's my job to find out what agents need help with most. Is it … (2 comments)
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training: Best Video Tour Site - 12/11/07 08:09 AM
A few weeks back, I was helping an agent get some internet exposure for her listing. We decided a video tour was a must, but didn't have the budget to hire a videographer. I shot the tour using the video function on my digital camera, uploaded it, spliced different shots together, … (3 comments)
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training: 4 Awesome E-Marketing Ideas - 12/11/07 07:36 AM
4 AWESOME E-MARKETING IDEAS!
1. Send creative e-postcards. Instead of sending monthly "real estate" cards, try something new and not real estate related. For example: Send a card with a trivia question on it, then follow up a few days later with a card with the answer. Of course, always include your "real estate … (21 comments)
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training: Plan for Referrals: 2 Things To Do 1st - 12/07/07 09:34 AM
1. Decide how often your possible sources of referrals will get marketing materials from you. Your past clients & contacts should hear from you at least twice every month. Set up a schedule (and a to-do) list, and stick to it. A real estate specific database is the best way to do this. … (6 comments)
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training: Referrals: Make Your Clients Your Employees! - 12/07/07 08:18 AM
Real estate is a relationship-based business. You get clients because they know you and they trust you. You help them, then they refer their friends, family, and co-workers because you did such an excellent job. At least, that's how it's supposed to work, right?
Well, what if your satisfied customer doesn't have … (4 comments)
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training: Top 2 "To-Dos" Before 2008 - 12/06/07 08:40 AM
TOP 2 "TO-DOs" BEFORE 2008
1. Get a solid business plan.
The fastest way to fail in business is to fly by the seat of your pants without a concrete business plan. Set goals. Start big, work backwards, and make them very specific. Decide how much money you want to make and exactly the number … (4 comments)
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training: Spam? Nooooo!!!!! - 12/05/07 01:39 PM
I was discussing low-cost marketing strategies with another agent yesterday, and I asked her if she used any e-marketing techniques. Her response (like the response of many agents that I speak to) was something to the effect of "I don't like to do e-marketing because it annoys people and I don't … (5 comments)
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training: Slogans: Announce Yourself! - 12/04/07 07:03 AM
SLOGANS: ANNOUNCE YOURSELF!
I already have a logo, do I really need a slogan?
If you already have a logo, and you are already starting to brand yourself & your business, do you really need a slogan? Well, I guess you don't need one. I would argue that a logo is more important … (8 comments)
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training: Logo, Logo, Everywhere! - 12/03/07 12:06 PM
Logos are not just for looks... they should serve a purpose. A logo's job is to brand you and your business, so that you are immediately recognizeable to your target market. The first step, of course, is to create your logo. The next step is to put that logo on everything. … (7 comments)
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training: Logos: words or symbols? - 12/03/07 11:32 AM
VS.
Activerain member Ray Ellen with "The Ray Team" commented on my post about the importance of logos a few days ago and it got me thinking. His comment was that he has a logo, but that he wishes he could come up with a symbol-based logo instead of a word-based … (7 comments)
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training: LOGOS: be a brand, not just a business! - 12/01/07 10:46 AM
Every major successful business has become a recognized brand through their logo. Think: Nike's swoosh, Apple's apple, and McDonald's golden arches. There are a lot of other companies that provide similar products and services as these companies, but when someone mentions sneakers, MP3 players, or fast food, guess who comes to … (9 comments)
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training: The Best Databases - 11/29/07 10:51 AM
I tell agents all the time: a good database is the #1 tool you need to improve your business. The organizational and e-marketing functions of databases are absolutely invaluable! That said, I've gotten a lot of questions about different products available to realtors, and consequently have done research on several of … (5 comments)
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training: Creative Marketing Anyone? - 11/29/07 09:02 AM
I'm a huge advocate of databases and what they can do for your E-Marketing campaigns. I do quite a bit of E-Marketing for myself and my Next Level clients, and I have a library of marketing pieces that I've acquired both through my own ideas, and ideas I borrowed from other great agents. A few of … (9 comments)
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training: Double Your Budget, or Just Double Your Marketing? - 11/29/07 07:29 AM
I was clicking around activerain this morning, and came across a blog advising agents to double their marketing budgets in this soft market we are experiencing. The idea, of course, being that you need to increase your marketing efforts in order to increase lead generation, so that you can keep your … (3 comments)
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training: E-Marketing? What? Help! - 11/28/07 03:41 PM
E-Marketing is any kind of advertising you send out using the computer.
People are using their computers for everything these days. Who hasn't heard the term "google it"? Computer use ranges from individual people keeping in touch with friends and family by email to big-name corporations using the internet for large-market advertising.
E-Marketing … (0 comments)
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training: Who Has the Time to Market? You Do! - 11/28/07 03:10 PM
Let's face it, our schedules are already jam-packed between prospecting for clients, appointments, showings, family obligations, running to the bank and grocery store, and who knows what else! Who really has the time to figure out which piece of marketing you're supposed to be sending to which contacts on a daily … (3 comments)
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training: Databases vs. Spreadsheets - 11/28/07 12:55 PM
A lot of Realtors ask me why they should get a real-estate specific database system (like TopProducer) when they could just use a spreadsheet system (like Excel) or a contact management system (like Outlook). It's true, all of these systems can be used to organize your clients and contacts. Many can also be used to organize … (0 comments)
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training: "I was going to get a database, but..." (part 4) - 11/28/07 12:18 PM
"I was going to get a database, but I like my paper system. It works fine, so why switch?"
If you are an extremely organized person, your paper system (i.e. address book, dayplanner, appointment book, etc.) probably does work fine... but it still pales in comparison to what you could be doing … (1 comments)
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training: "I was going to get a database, but..." (part 3) - 11/28/07 12:00 PM
"I was going to get a database, but I don't have enough clients or enough business to justify one."
The point of a database, beyond it's organizational purposes, is to help you build your business! With a database you can hit more clients (or prospective clients), more often, with more consistency, and … (0 comments)
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training: "I was going to get a database, but..." (part 2) - 11/28/07 10:44 AM
"I was going to get a database, but I'm too busy to set-up or learn how to use one."
You can avoid the frustrating and lengthy trial-and-error process by having someone who knows what they're doing sit down with you and teach you how to use your database, and how to leverage … (1 comments)
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training: "I was going to get a database, but..." (part 1) - 11/28/07 09:48 AM
"I was going to get a database, but I'm not good with computers."
So you think that you can't use a computer well enough to use a database. I have two questions for you:
1) Do you search the MLS using the computer?
2. Do you communicate with clients and co-workers via email?
Yes and … (1 comments)
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training: Top 4 Reasons Why Realtors Don't Have Databases - 11/28/07 09:17 AM
"I WAS THINKING ABOUT GETTING A DATABASE, BUT..."
1. "...I'm not good with computers."
2. "...I'm too busy to set-up or learn how to use a database."
3. "...I like my paper system, it works fine so why switch?"
4. "...I don't have enough clients or business to justify a database."
Do any of these answers … (6 comments)
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training: Top 3 Reasons You Need a Database - 11/27/07 10:17 AM
1. You need a database so you can stop digging through your purse or briefcase and mumbling,"I know it's in here somewhere!"
A database will keep your clients' and contacts' information (as well as your schedules and to-do lists) organized in one system that you can access anywhere you can get to … (2 comments)
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