marketing: Would you be my...could you be my...won't you be my neighborhood expert?! - 06/09/08 03:18 PM
Won't you be my neighbor?! Mr. Rogers had the right idea...get out there and get to know your neighbors! Help out, lend a hand, and get involved in neighborhood events. He made visits to local business owners and helpful neighborhood role models. Mr. Rogers always rallied his neighbors together. But what … (12 comments)

marketing: Brand Every Email with eStationery: 2 Great Options - 04/15/08 10:08 AM
Do you take every opportunity to brand yourself? What about every email? If not, you should. Branding every email you send with custom eStationery is great way to promote yourself, your blog, and ultimately, your real estate business.
If you're not already familiar with eStationery, just take a look at the … (53 comments)

marketing: Get a FREE virtual assistant today! - 03/04/08 02:29 PM
Virtual Assistants are gaining popularity as our business and home schedules are becoming exceedingly busier.  Laura Monroe and Jen Wilson are 2 human virtual assistants offering great skills and services for real estate professionals. They can keep you organized and keep your real estate business on track with great marketing and technology assistance.
But … (9 comments)

marketing: Learn from the Longtail....and get Hyperlocal! - 02/19/08 02:58 PM

Hyperlocal is a term referring to "news coverage of community-level events usually overlooked by mainstream media outlets." Basically all the other stuff people in a niche area want to know.  And providing hyperlocal information within your real estate marketing can make you a sought after resource! Especially if you are sharing … (13 comments)

marketing: Love me...love me not! : A Valentine's Day Gift Guide - 02/11/08 10:25 AM
Some of you may dismiss Valentine's Day as just another Hallmark holiday....but guys let's hope you're smarter than that. You do not want your wife or girlfriend calling her friends and telling them how poorly you rate on the romance meter! Instead, go for the gusto! We want to hear your … (4 comments)

marketing: Market Your Listings Effectively with MyMarketware - 02/05/08 03:57 PM
In this competitive market it's important to utilize effective marketing strategies both online and offline. According to NAR, 84% of buyers on are searching for homes online and 68% of homebuyers are equally interested in the neighborhood as they are in the home. So, are you reaching your consumers and providing … (0 comments)

marketing: Best of Inman NY- Marketing Your Blog! - 01/18/08 03:17 PM
Recently MyTechOpinion traveled to New York to attend the Inman Real Estate Connect. Reggie was asked to speak on the expert panel entitled "Marketing Your Blog". Joel Burslem from Inman and FORUM, got me involved as well by handing me a Flip camera and sending me out to interview the masses! … (5 comments)

marketing: Last Minute Holiday Greetings that ROCK!!! - 12/22/07 10:05 AM
Don't let snail mail stop you from sending last minute holiday greetings. I have compiled a short of list great e-greeting options as well as a bonus. All of the following sites are either free or have free options to choose from.
Online eCard solutions:
(1) American Greetings
(2) Blue Mountain Greeting Cards
(3) … (8 comments)

marketing: Create a Holiday Lights Slideshow of Your Market Area - 12/17/07 10:21 PM
Looking for a unique promotion that highlights YOU as your local market expert? Try a slideshow of holiday lights in your area. Grab your camera, load up the gang, and be sure to stop by your local Starbucks for a warm beverage of choice as you head out to capture your … (8 comments)

marketing: Santa’s Top 10 Holiday Marketing Ideas - 12/03/07 04:07 PM
There's no better time than the holidays to reach out to your client sphere and make valuable business connections. So what's in your holiday marketing bag? Don't be left sending out the same card, different color this year. Plan early and send now. Here is a list of 10 delicious marketing … (7 comments)

marketing: Turn Your Blog Into A Book - 11/25/07 09:21 PM
Thinking of holiday gift ideas for that special real estate agent in your life....consider a blog book from Blurb. Many ActiveRainers pull double or even triple duty when it comes to blog authoring. And for those of you using Blogger, Wordpress, LiveJournal, and Typepad for your other blog platforms, you have … (4 comments)

 
Real Estate Trainer: Nicole  Nicolay (Effektive Solutions )
Nicole Nicolay
Livermore, CA
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