loss: Combating Loss Aversion
- 01/19/12 10:41 AM
This was originally posted on by business blog at www.nicksbusinessjournal.com, but I thought the underlying principle could be useful and applied to our real estate business...though you may not want to ask your sell to do a money back guarantee or 30 day free trial. But you may want to give it some thought and see how this could be applied to either your sellers, or to your business as you recruit clients. Loss Aversion Definition - Peoples tendency to strongly prefer avoiding losses to acquiring gains. Concept: Psychologist quantify the pain of loss to be twice as strong as the (0 comments)