seller tips: Selling Smart in a Soft Housing Market - 10/12/11 02:23 PM
There's a buyer waiting in the wings for every property. The catch is the property must be presented in a manner that will lure the prospective buyers out of shadows and convert them into a bonafide buyer, not a looker, not a tire kicker, but an actual offer-writing serious I-want-that-house committed consumer. To … (4 comments)
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seller tips: How to Find a Rancho Palos Verdes Listing Agent - 09/21/11 12:55 PM
There is no shortage of real estate agents in California. It seems everyone has their license, used to have a license or is thinking about getting their license. Agents mail to neighborhoods, advertise in local media and online in an effort to capture a slice of the real estate pie. It's … (4 comments)
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seller tips: To Market, To Market--Agent Pat's Two Week Plan--Keep It Fluid and Easy to Finesse--Part 4 in a Series of 10 Seller Tips - 03/31/11 09:21 AM
Agent Pat trained with Maria Tallchief, the noted ballerina, as a young girl and perhaps it was her training as a dancer that allowed her to move through the steps of selling a home with effortless ease. Pat's marketing plan was a simple two-week plan. She did not believe in making promises for … (6 comments)
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seller tips: Price Comes From Facts, Not Out of a Hat--More Wisdom from Agent Pat-- No. 2 in a Series of 10 - 03/20/11 07:30 PM
Back in my pre-agent days my first five real estate agents, or The Forgotten Five as I like to call them, gave me a suggested list price without showing me a single comparable property. Actually I don't think they called it a suggested list price--more like this is your list price. The first time … (4 comments)
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seller tips: Cost Versus Worth: Real Estate Commissions or 10 Reasons Why a Great Agent Is Good For Your Bottom Line - 03/17/11 10:33 AM
Real estate commissions loom large in the eyes of most sellers. I know, I sold six single family homes before I became a real estate agent. I must admit back in my pre-agent days I questioned the value of paying an agent I rarely saw and seldom communicated with such a … (18 comments)
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seller tips: Seller Tip--Photograph Your Home Before You List - 03/07/11 08:08 PM
If you want a preview of what buyers will see when they view your home, photograph your home before you list it. View the photos with the eyes of a buyer and be a little bit ruthless. Would new bedding make the bedrooms pop? Perhaps those heavy drapes need to be removed so the … (8 comments)
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seller tips: Seller Tip: Property Tax Base Transfer Requirements--Maybe You Can Take It With You - 01/10/11 04:16 PM
A frequently asked question by Los Angeles County senior homeowners is, "What are the eligibility requirements for moving my property tax base when I move to my new house?"
California's Proposition 60/90 allows for a one time only tax base transfer for homeowners that meet the following eligibility requirements:
1) Homeowner … (0 comments)
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seller tips: When is the Best Time to List My Property? - 01/04/11 07:11 PM
Prospective sellers often ask when is the best time to list my property. My Southern California response is different than many other areas of the country. Personal reasons override climate when choosing the right time to sell.
It does not snow in my local market area, so icy roads and slushy … (7 comments)
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seller tips: Home Seller Tips: Inside Your Listing Agent's Head - Palos Verdes--Norma Toering - 09/10/10 11:32 AM
Come closer. I'm going to give away a secret or two; I'm going to tell you what goes on inside a listing agent's head when she, or he, receives the call to list your house. After the initial conversation of setting time and date, most agents trust what you told them, … (8 comments)
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seller tips: Do Falling Leaves Equal Falling Prices? - 08/11/10 12:00 PM
Back to School ads are in full bloom. Fall cannot be far behind. I've also noticed an increase in those little red downward pointing arrows next to listings on the MLS daily hot-sheet. Those arrows indicate a price reduction. The deciduous trees are holding fast to their leaves as August reaches … (7 comments)
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seller tips: To Market, To Market, To Sell Your House - 08/02/10 10:58 AM
Your property is ready for the FOR SALE sign and the parade of real estate agents with prospective buyers in tow. You're confident in the selected price after analyzing reams of comparable sales and touring the current neighborhood competition. No question the price is spot on.
The house never looked better. … (2 comments)
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seller tips: Seller Tip: How To Know When and How Much To Reduce Your Price - 07/18/10 10:00 AM
I requested a price reduction on a listing last week. The seller wants to know how much she should reduce the price to still be enough to generate an offer but not take unnecessary cash from her pile on the closing table. She also wants to know how I know it is … (5 comments)
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seller tips: Seller Tip: Mirror, Mirror and Windows Too - 04/10/10 08:32 AM
When you are dressing your property up to sell do not overlook the importance of sparkling clean windows and glistening mirrors throughout your house. Light is a powerful selling tool. Use it to your advantage by exposing the source in your home--windows, doors and skylights.
If windows are covered by heavy drapes … (8 comments)
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seller tips: Seller Tip: Scent Matters - 04/03/10 11:26 AM
I spent part of last week showing property in Rancho Mirage, CA. It was part work and part fun as my client is also a long term friend. We looked at property, lunched, looked at more property, stopped for happy hour then went back to the condo we were staying at and eliminated prospective properties. … (83 comments)
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seller tips: To Stage or Not to Stage: How to Sell Your Home and Retain Your Sanity Part 3 - 03/22/10 10:16 AM
Not every home needs to be staged; some homes absolutely need it. Other homes are somewhere in between. So how do you determine what level of staging will benefit your property (and pocket) most?
If you are selling a fixer below market value prospective buyers will not expect it to be designer … (5 comments)
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seller tips: How to Sell Your Home and Retain Your Sanity: Part 2 Presentation - 03/19/10 09:16 AM
There is no denying presentation sells. Think showrooms and window displays. Think movie trailers and chic restaurants; both whet your appetite with tantalizing displays that leave you wanting more. The art of presentation is using an unsalesmanlike approach to selling.
The front door will likely not be the first … (0 comments)
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seller tips: How to Sell Your Palos Verdes Home and Retain Your Sanity: Part 1 Preparation - 03/17/10 11:25 AM
Spring is here, and a homeowner's thoughts often turn to the overwhelming task of selling their house. The idea of sorting, tossing, fixing and losing one's privacy while total strangers parade through their castle is reason enough to delay the ordeal for many.
I have a little tidbit of good news for … (0 comments)
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seller tips: Sell First, Buy First or Park on Your Driveway and Wait? A Move-Up Buyer's Dilemma - 02/27/10 10:23 AM
The move-up buyers are dipping their toes in the spring market waters. The familiar question of which action to take first is often the first major decision the dual client (one who is both a buyer and a seller) must make There are pros and cons to both actions, both dependent upon … (3 comments)
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seller tips: Seller Tip: The Path to a Memorable Front Door - 02/17/10 10:34 AM
I have a thing for front doors. It is the introduction to the interior of your home and beckons buyers from the street and sidewalk. Whether the buyer is sizing up the property from the curb or about to enter through your front door, your property is sending a message via the … (4 comments)
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seller tips: Pricing a Property Involves Much More Than Simply Pulling a Number Out of a Hat - 01/23/10 04:53 PM
Attention Sellers and Buyers I'm going to let you in on a real estate secret. I hate to admit it, but pricing a property is not an exact science. So how do we do it?
Agents (and appraisers) look at comparable sales in the same neighborhood (LOCATION), perform a … (4 comments)
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