In this high-tech world it's easy to lose sight of some of the simple things which we could be doing to develop business.  Here's one which impressed me.

On Monday evening, one of my agents pulled 100 business cards out of the box, and jotted a handwritten note of the back of each one. "If you're interested in selling your house, please call me.  Pat."

On Tuesday morning, around 5:30 am, he took his dog for a walk and he tucked those cards into storm doors on 100 properties in his area.

On Tuesday afternoon, the phone rang and an appointment was made with a prospective seller for Wednesday evening.

On Thursday morning, he brought the new listing to the office.

Based on our current market and the high level of demand in the area there's a good chance it will be under contract before the end of the weekend.

This idea is so simple it almost seems stupid but I have little doubt it made a greater impression on these home owners than most of the "flyers" we're accustomed to seeing in the mailbox.  He certainly gets points for delivering something different. Second, it was a bit of a personal touch, something we seldom see in mailbox marketing. Third, it was probably obvious to each of these homeowners that this agent was actually at their door, long before the sun came up, and he was walking the streets in their neighbourhood.  I'll bet a few of those business cards found their way to the fridge or that little drawer where you put stuff like this for future reference.

It's easy to get caught up in all of the new methods of prospecting. Personally, I enjoy them and I'm starting to see many benefits from my blog already. This story reminded me that there are other simple ways of standing out.  What a great way to make your morning walk pay.

Norm

My Other Blog

 
Posted by Norm Fisher on 01/25/2007 05:03 PM   Comments (19)   marketing, real estate  
Generate short URL

Just Released, International Housing Affordability Survey
01/22/2007
share
The Demographia International Housing Affordability Survey for 2007 which measures affordability of housing in 159 cities in Canada, the United States, Britain, Ireland, Australia and New Zealand has just been released. This third annual survey… more
That Little Ping is a Wonderful Thing
01/04/2007
share
The power of "pinging" was brought home to me in a big way tonight when this post on my Saskatoon blog appeared at the top of my Google Blog search results just eighteen minutes after it was posted to my blog. As a newcomer to the whole… more
Is Microsoft Up to Its Old Tricks?
12/16/2006
share
I installed IE7 today and my Google Reader stopped working. I can access the reader but it won't open any of the feeds. The browser just freezes up. Oh, good old Microsoft. It made me wonder if they're up to old tricks of messing up… more
If a Picture is Worth a Thousand Words, What are Your Listing Images…
12/09/2006
share
In preparation for a post I wrote on my Saskatoon real estate blog I spent about 30 minutes viewing listings on a typical real estate website. I continue to be astounded at the poor quality of images which pass as acceptable to both sellers and… more
Flipper Nation at it Again
12/07/2006
share
Flipper Nation released their second episode today. " The Blame Game " attempts to get to the bottom of the meager profit Richie and David earned on " The First Flip " Does it "really matter" what your interest rate… more
No Leads in the Blogosphere?
12/06/2006
share
Jim Cronin of the Real Estate Tomato published an interview today with Greg Swann of Bloodhound Realty Greg is a frequent contributor to his own BloodhoundBlog I have visited both of these blogs on a daily basis and and enjoy them very much… more
Are you a Blogoholic?
11/16/2006
share
I just wanted to share two pieces that I found about blogging and the addictive nature of it. The first piece is featured on Sellsius titled "You Might be a Blogoholic If… " The second is a pretty funny video on PhilTube called "… more
Basics of Real Estate Photography
11/14/2006
share
I am amazed at the extremely poor quality of images which agents and home sellers seem prepared to accept. My MLS is full of photos that do nothing but make a property look very, very bad. At a time when the bulk of all home searches are starting… more
Real Estate, a Spiritual Quest?
11/07/2006
share
As humans, we are predisposed to promoting and protecting our own interests and for the most part, this is considered to be an acceptable approach to living our lives. After all, we are responsible to look after ourselves and if we don't at… more
 
Norm1

Norm Fisher

Saskatoon, SK

More about me…

Royal LePage Saskatoon Real Estate

Address: 620 Heritage Lane, Saskatoon, SK, S7H5P5

Office Phone: (306) 242-3535

Cell Phone: (306) 241-6676

Email Me

I primarily use this "activerain" blog to network with and share ideas with other real estate professionals.


Links

Archives

RSS 2.0 Feed for this blog