Norvell's Blog

RexNet.tv Expands Operations

Norvell Rose (www.RexNet.tv) — Mon, 31 Dec 2007 16:06:17 -0600

RexNet.tv Executives Norvell Rose and Ethan Marten held formal interviews for the next generation of shooters and editors at the new Chesapeake, Virginia Headquarters today.

"There was a lot of promising talent," says RexNet.tv CEO Rose. "Obviously, these are professionals interested in more than a job. These are skilled veterans who want to be at the foundation of a new online enterprise. We're not going to be training rookies, these are credited professionals."

Major production begins the second week of January. Stay tuned for further announcements.

RexNet.tv Expands Operations

Norvell Rose (www.RexNet.tv) — Mon, 31 Dec 2007 16:06:11 -0600

Nancy Chandler Associates and Mary Beth Horton Enter the Video Age

Norvell Rose (www.RexNet.tv) — Mon, 17 Dec 2007 09:48:47 -0600

These Videos were shot for Mary Beth Horton of Nancy Chandler Associates.

Your feedback is welcome.

NFL Star Tackles Real Estate with RexNet.tv

Norvell Rose (www.RexNet.tv) — Mon, 10 Dec 2007 14:21:58 -0600

New Advancements in Internet Video From RexNet

Smith’s Landing at Virginia Tech

Click Here Tom Royce's Story in The Real Estate Bloggers

REALTOR(R) Mag Promotes the Power of Online Video...Again!

Norvell Rose (www.RexNet.tv) — Tue, 31 Jul 2007 12:50:03 -0500

They've done it again - REALTOR(R) Magazine, published by the National Associations of Realtors(R), has offered another ringing endorsement of video to build your brand and market your listings...the first article appeared in the May issue.

According to the article (August issue), video is "...such a powerful medium because it creates a much stronger emotional punch than any other form of marketing." The article goes on to say, "Video helps you build your brand...by showing consumers you're ahead of the curve.... Video also helps you differentiate your brand."

Does this sound familiar? It does if you've been tracking this group and my postings over the past months. Interactive, online video offers a rich and rewarding experience for consumers as it positions agents and advertisers as market leaders.

To read the entire REALTOR Magazine article on the benefits of online video, visit:

http://www.realtor.org/rmomag.NSF/pages/sellingaug07?OpenDocument

Be "VideoActive"!

Norvell Rose
Founder, CEO
http://www.rexnet.tv/

<a href="http://technorati.com/claim/4qztqz8wu6" rel="me">Technorati Profile</a>

REALTOR(R) Mag Promotes the Power of Online Video...Again!

Norvell Rose (www.RexNet.tv) — Tue, 31 Jul 2007 12:48:12 -0500

Norvell Rose
Founder, CEO
http://www.rexnet.tv/

REALTOR(R) Mag Promotes the Power of Online Video...Again!

Norvell Rose (www.RexNet.tv) — Tue, 31 Jul 2007 12:46:45 -0500

Norvell Rose
Founder, CEO
http://www.rexnet.tv/

REALTOR(R) Mag Promotes Power of Online Video...Again!

Norvell Rose (www.RexNet.tv) — Tue, 31 Jul 2007 12:44:37 -0500

Norvell Rose
Founder, CEO
www.RexNet.tv

Value vs. Price - the Great Video Debate in Real Estate

Norvell Rose (www.RexNet.tv) — Fri, 22 Jun 2007 08:55:13 -0500

Video? Too pricey, they protest... Compared to what, I ask! All the signs are there...from the researchers, forecasters, consultants, trend-watchers...from the growing marketplace of online consumers themselves. All the signs that online video IS the next big thing in real estate marketing and advertising. Even the agents, brokers, builders and developers whom we pitch on doing interactive property videos generally agree - video tours ARE the nextgen wave that's going to lift our reach and appeal, our power and professionalism in the online world. What there's no agreement on, however, is that doing quality video - professional production values, synchronized music, thoughtful narration, integrated graphics - is worth the cost. The very same real estate professionals who are (or should be) trained to sell value, not price, get hung up on price and can't seem to grasp value. It's almost a kneejerk reaction, an instinctive recoil. There's a certain bitter irony here, eh? So, let's examine the price question. What's "too pricey"? Print - a large ad is more expensive than a small ad...a color ad is more expensive than black and white...running any ad is more expensive than not running one. So, is a large, color ad in the paper (the full run of the paper) too pricey? Compared to what? Direct mail - a campaign using large postcards is more expensive than one using small postcards...mailing to the entire community is more costly than mailing just to your farm area...doing direct mail at all is more expensive than not doing it.... OK, you get the point. And what about the car you drive? Or the house you live in? Or the restaurants at which you eat? A less expensive car, or a smaller house, or a not-so-fancy restaurant would very likely be cheaper, wouldn't it? How do we (or should we) sell houses? On value, a large part of which is "emotional" value to the buyer. Too many of us sell property - and ourselves - on price...which really cheapens the profession and undermines our value to the marketplace. So, back to video... And for the real estate professionals who are shuddering at the thought of paying more than a virtual tour costs (or one of those self-created animated slide shows using the same digital photos presented in the MLS listing), I wonder what your CLIENTS would think? What's the relative value of a full-motion, full "emotion" video, vs a virtual tour...or a print ad...or a "just listed" postcard? Ask your seller which is inherently, intuitively, instinctively more appealing and attractive and effective. What do you think the answer would be? Ah, and there's the rub, methinks! Agents know what the answer would be. They know, so they don't want to go there. They don't want the video option to be on the table because...yikes!...they might have to adopt the "pricey" alternative. Well, folks, got news for ya'! The market is already moving toward video. Slowly but surely. Incrementally but inevitably. Real estate may be at the back of the parade, but the marching band is driving the beat loud and clear. Cost makes no matter to the client. Impact, engagement, results - using the best options to produce the best outcomes - are what matter to the client. And that should be what matters to the agent as well. Video too pricey? Compared to what? Staying in business too expensive? Compared to what? Well, gotta get off the soapbox and go evangelize for video! Norvell Rose www.RexNet.tv Internet Television for Real Estate Technorati Profile

More must-read research on the growing importance of real estate video

Norvell Rose (www.RexNet.tv) — Fri, 15 Jun 2007 09:16:11 -0500

As a once-upon-a-time investigative reporter when TV journalism was actually "journalism", I'm a big believer in research and gathering convincing evidence from multiple sources. So, here's another expert source that validates the value of online video for real estate. This report comes from one of the leading providers of research and analysis on local media, The Kelsey Group. It's one more block in the foundation of forecasting that online video is a powerful and persuasive new marketing force in our industry - one that cannot be ignored. Here are the most relevant excerpts: "A new video revolution is brewing. Thanks in part to the awareness and popularity YouTube has brought to the medium, watching online video has reached mainstream levels. This opportunity is particularly salient in vertical categories conducive to video that offer minimal elasticity of advertising. In autos and real estate, for example, the level of competition, considered purchases and high-margin sales have made early adoption a matter of necessity. Overall, small-business video advertising can combine the traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television. Many of the benefits have yet to be seen and multiple challenges remain, such as the investments required in site design, video delivery and video search engine optimization, and growing pains in sales integration. But online video shows the potential to be a considerably powerful medium and the next must-have format in local directional advertising." If you'd like to read the whole report, go here: http://www.kelseygroup.com/visitorsearch/view-ILM-Summary.asp?DocID=1655&SFlag=No Did you catch that conclusion... "early adoption a matter of necessity"? If you'd like further research that tells us we need to be "video-active", drop me a line - I'll gladly provide. Norvell Rose, www.RexNet.tv, Internet Television for Real Estate, norvell@rexarama.com Technorati Profile

Has Print "Faded" Altogether - Your Opinion, Please

Norvell Rose (www.RexNet.tv) — Fri, 15 Jun 2007 08:23:30 -0500

Greetings!

Norvell Rose here, fairly new AR member - REALTOR in Hampton Roads, Virginia. Our market is on a bumpy ride right now - you know, "adjustments", "seeking equilibrium", all that fun stuff. And as we deal, we're re-examining marketing/advertising strategies and budgets. A big part of that re-exam is a hard look at print.

Ok, we all know the research that says the impact of print is continually diminishing, as far as its importance to buyers. Sellers, maybe...but buyers, no big deal anymore (of course, all generalities are dangerous, however...these are dangerous times).

What do you feel is the reality for print in our practice, especially as it pertains to the topic of this group - Online Marketing?

Do you still use print, and if so, for what purpose? To drive interest to your online offerings? To spotlight event-specific activities, such as open houses? To create or sustain brand/imaging? Do you ever use online to drive interest to print (strange notion)?

On behalf of the "enquiring minds who want to know" in Hampton Roads, I ask for your feedback. Thanks!

Norvell Rose
www.RexNet.tv

The new mantra - "Personality Branding" - supported by leading research

Norvell Rose (www.RexNet.tv) — Mon, 11 Jun 2007 21:03:36 -0500

Hmmm, I wonder if I can trademark the term? Because it really gets agents and brokers to pay attention and listen up. Well, folks, consider it trademarked..."Personality Branding"...what you as a real estate professional can do through one type of presentation more than any other. That's VIDEO! And not just any ole video...especially not the animated slide shows with simple musical accompaniment that sometimes pass themselves off as "video". I'm talking about professionally produced, high-quality, high-resolution property and personal videos that present the listing/marketing agent first-person...right there on camera...walking and talking and showing the property just like you would to a motivated buyer at an open house. "Personality Branding" (TM, ok?) should be the new marketing mantra...beyond "personal branding" which we all hear and read so much about. And Borrell Associates, one of the top national executive level research and forecasting firms in the online space, concludes in a recent report: "Video advertising may be one of the most attractive options to Realtors. Most agents spend as much time marketing themselves as they do advertising their inventory, and video advertising could be the perfect branding opportunity – less expensive than broadcast TV, but more effective than a color picture of themselves in a local homes magazine or the newspaper." So, you read it here first - "Personality Branding". It's the new wave that will provide lift and excitement to the agents who get it and do it. FYI - check out the new destination site where agents in Hampton Roads, Virginia, get it and do it - www.RexNet.tv - Internet Television for Real Estate. Technorati Profile

Don't be fooled by pretenders!

Norvell Rose (www.RexNet.tv) — Sun, 10 Jun 2007 12:31:15 -0500

And there are many pretenders out there - offering what they claim to be "video", when in fact it's just another virtual tour or animated slide show that's pretending to be more than it is.

It won't be long (it may be now) that agents, brokers, builders and developers will catch up to consumers in their recognition of video versus the virtual tour. Those of us who believe in, invest in, provide and promote video need to point out the pretenders.

And in case you don't recognize the real difference, video (as I define it..."I" being someone who's been in the video/film/movie/television business on and off for well over 30 years) offers:
-full motion "storytelling"
-scene-specific narration
-often with a coordinated music track
-often with integrated graphics or "titles"

Sorry if it sems I'm high on my soapbox, but I've just visited several sites claiming to offer real estate video - I found them by searching for video in google and yahoo! - and guess what, I found virtual tours.

We, as real estate professionals, really shouldn't misrepresent our products and services to a savvy public that regularly visits youtube, metacafe, joost, etc. and therefore knows just what a video realy is.

Don't be fooled by pretenders!

Norvell Rose (www.RexNet.tv) — Sun, 10 Jun 2007 12:30:27 -0500

And there are many pretenders out there - offering what they claim to be "video", when in fact it's just another virtual tour or animated slide show that's pretending to be more than it is.

Don't be fooled by pretenders!

Norvell Rose (www.RexNet.tv) — Sun, 10 Jun 2007 12:28:16 -0500

And there are many pretenders out there - offering what they claim to be "video", when in fact it's just another virtual tour or animated slide show that's pretending to be more than it is.

Real Estate Video - new research supports www.RexNet.tv biz model

Norvell Rose (www.RexNet.tv) — Thu, 07 Jun 2007 07:25:59 -0500

Here's a top-level endorsement of www.RexNet.tv's approach to presenting professional, interactive videos on its destination website. "Real Estate is an $11 billion advertising category in flux." So declares a recent report from Borrell Associates (www.borrellassociates.com), one of the leading executive-level research and consulting firms for interactive advertising. The report continues, "With a major downturn expected in newspaper real estate advertising this year, agents are looking to the Internet as a less-expensive way to reach buyers and market themselves. Video advertising may be one of their most attractive options, for two reasons. Most agents spend a large portion of their time marketing themselves and answering questions about homes. On-demand video advertising (“Get to know me!”, “Click here!”) could be the perfect showcase and branding opportunity for agents – less expensive than broadcast TV, but more effective than a color picture of themselves in a local homes magazine or the newspaper." If today's real estate professional is not seriously looking at video (pun intended), he or she should realize that today's - and tomorrow's - clients are, in fact, looking. If you're an agent, broker, builder, developer or category-related advertiser, you need to see why Rex Rox Real Estate! See the future at www.RexNet.tv. Technorati Profile

See the Future on www.RexNet.tv

Norvell Rose (www.RexNet.tv) — Sat, 02 Jun 2007 20:28:10 -0500

Here's a glimpse of the future of online real estate marketing. A comprehensive, integrated presentation and lead generation platform fo real estate professionals:

Take a quick look at a video summary of our offering to visionary agents: Click to watch!

Beyond personal branding - the video profile

Norvell Rose (www.RexNet.tv) — Sat, 02 Jun 2007 12:20:57 -0500

And it's not just about making a great video that helps to introduce you and build future client relationships... It's about presenting the video in an engaging environment where viewers are looking for your services.

Hi, my name is Norvell Rose. I'm the Founder and President of the company behind www.RexNet.tv - the new destination site for real estate videos. We're Internet Television for Real Estate - more than a video bulletin board or a single-agent site, we're a premier presentation platform - branded, heavily marketed (currently in our single, launch market), preparing to aggressively move out across the country to create a nationwide network of local-market affiliates.

I invite you to check us out - www.RexNet.tv - and see how we package a unique presentation portfolio for the agent/broker... as well as a unique experience for the consumer/viewer. When it comes to the "Art of Marketing You", we're a compelling combination of art and science, designed to drive business to you!

I welcome your questions, comments, inquiries about getting on board for the Rex launch in your market. Early adopter opportunities are available.

Thanks!
Norvell Rose
757.630.0927

So, you've got a great video... Now what?

Norvell Rose (www.RexNet.tv) — Sat, 02 Jun 2007 12:07:11 -0500

That's the money question, isn't it? Where do you post/present your video (property tour, agent intro, community profile) to reach the biggest relevant audience?

Hi, my name is Norvell Rose. I'm the Founder and President of the new company behind www.RexNet.tv. We're the premier presentation platform for interactive video - we call ourselves Internet Television for Real Estate, because we offer professional content in an engaging environment... one that gives Realtors/agents a comprehensive platform, including lead generation and cultivation.

I invite you to check us out - www.Rexnet.tv - and see for yourself how we are the answer to the question... Now what? We're starting in Hampton Roads, Virginia, with plans to aggressively move out across the country, to create a nationwide network of local-market affiliates. So, if you're interested in joining us, please drop me a note or give me a call - 757.630.0927.

Thanks!

www.RexNet.tv - Internet Television for Real Estate

Norvell Rose (www.RexNet.tv) — Thu, 31 May 2007 20:29:45 -0500

Please check us out - www.RexNet.tv - we're the future of online video marketing, advertising, promotion and lead generation/development, all neatly and smartly presented in a powerful package that serves so many needs of agents, brokers and builders. You've never seen anything like our site - cool, engaging, compelling - just the sort of interactive environment consumers love. Currently, we're in a single market - our launch market of Hampton Roads, Virginia - but we will soon be aggressively moving out across the country to create a nationwide network of local-market affiliates. If you're interested in finding out about upcoming opportunities in your market, I welcome your inquiry. If you believe online video is the future, you'll soon see the future on Rex. Thank you, and I'l be watching for you on TV - www.RexNet.tv! Technorati Profile

Where, Oh Where Does Your Video Go?

Norvell Rose (www.RexNet.tv) — Mon, 28 May 2007 09:15:12 -0500

Greetings! My name is Norvell Rose. I'm the Founder and CEO of RexNet, LLC, the company behind http://www.rexnet.tv/. If you haven't experienced Rex, please check us out. We're a startup with big plans - committed to becoming a nationwide network of local affiliates dedicated to enriching the environment of online video for real estate. In fact, we are "Internet Television for Real Estate" - professional, compelling, engaging, results-oriented - for agents, brokers, builders and developers...as well as for consumers.

Think of Rex like this - the best Web theater for presenting and profiting from your online videos - property tours, agent intros, company and community profiles. We're the forward-thinking, forward-seeing agents' best new friend - an integrated, interactive platform at the intersection of expectation and opportunity when it comes to online video...professional, persuasive, profitable online video.

We're not trying to compete with video producers...we're supporting and encouraging them...and you! Where do you show your videos to get the best viewership in a unique, motivating, captivating online environment? On http://www.rexnet.tv/!

I welcome questions, comments and inquiries about bringing the power of Rex to your real estate marketplace.

Congratulations on Seeing the Future!

Norvell Rose (www.RexNet.tv) — Mon, 28 May 2007 09:10:32 -0500

I welcome questions, comments and inquiries about bringing the power of Rex to your real estate marketplace.

Congratulations on Seeing the Future!

Norvell Rose (www.RexNet.tv) — Sun, 27 May 2007 13:43:55 -0500

Greetings! My name is Norvell Rose. I'm the Founder and CEO of RexNet, LLC, the company behind www.RexNet.tv. If you haven't experienced Rex, please check us out. We're a startup with big plans - committed to becoming a nationwide network of local affiliates dedicated to enriching the environment of online video for real estate. In fact, we are "Internet Television for Real Estate" - professional, compelling, engaging, results-oriented - for agents, brokers, builders and developers...as well as for consumers.

I welcome questions, comments and inquiries about bringing the power of Rex to your real estate marketplace.