The A-Team and the Vicious Circle of Marketing

I have been looking forward to this weekend for years because today is opening day for the A-Team movie!  The tv series went off the air in 1987, so I have had to wait more than 2 decades to see a new adventure with my favorite characters.

I refuse to read any reviews for the film.  Not so much to keep an open mind- at this point, I would still see it if it got zero stars- but just to know as little as possible beforehand.  I want to experience the excitement and surprise I felt when I watched the show as a kid.  I know it's not high-brow material, but to me that's not the point.  It will be nostalgic and fun!

My wife, always a pragmatist, however, informed me the movie did not fare well with the critics.  I'm not deterred, but I know there are folks who won't see it due to bad reviews.  My wife's pronouncement made me think about marketing in general.  It takes a lot of advertising to overcome anything negative someone tells us about a product or service.  Usually, we have to be saturated with images and promises in order for us to be willing to try something after we've heard bad things about it.

In many respects, then, marketing is critical in proportion to the lack of negative reviews.  That is, heading off negative comments should be a crucial part of any marketing campaign; less bad press means fewer resources have to be allocated to advertising.  Those resources can then be devoted to actually having a better product or service, which should (hopefully) mean less negative comments.  Integrating this philosophy into marketing means being aware of the tipping point (one way or the other) between being devoted to delivering satisfaction... or only delivering the image of it.

Obbee is devoted to offering the best sales leads in the industry.  Using the internet, we provide cutting-edge prospect lists to realtors, mortgage brokers, insurance agents (home & health) and debt settlement/ loan modification consultants.  We can even match up clients with professionals in real time.  No fist fights or exploding cars, though- for those, I'm off to the movie theater!  :)

- Dave