marketing: AR MEMBER LANE BAILEY KICKS A$$!...just sayin'... - 06/05/08 01:04 PM
Lane Bailey
...and is just a down-to-earth nice guy, to boot.
Readers of his blog here at AR "Looking Out from the Garage" already know that.
ANd he has definite marketing chops we can all learn from.
After taking a look around at his whole plan, I had to … (10 comments)
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marketing: COWABUNGA! SPRING BREAK! - 03/16/08 06:12 PM
(Photo from http://www.2000floridatravel.com)
Spring Break-It's here!
...or it's going to be very soon:
Realtors who are nearly broke or have a broken marketing program.
Well, this is your chance to break away from the old marketing plan:
Plant a sign. Put an ad in the paper. Snap a couple crappy photos. Pray.
Spring into the new marketplace:
Put your listings where … (16 comments)
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marketing: WHY DON'T YOU HAVE BETTER PHOTOS? - Buyers and Sellers want to know! - 03/03/08 07:52 PM
Hey, it isn't me - but, I can help with the solution.
First,
the Wall Street Journal wants to know
why you don't have better photos on your listings.
(You know who I am talking to, don't you?)
As you read this blog and the (sometimes) scathing comments
about the indifferent to outright bad photos
presented as marketing … (18 comments)
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marketing: ZZZZZzzzzzzzzzzzzzzzzzzz...Now? - 03/02/08 10:39 PM
...Zzz...
Sleep.
It is such a wonderful thing.
That is why we all have such a hard time
getting enough of it,
when we want it,
for how long we want to.
Sounds kind of like the current market,
doesn't it?
And, bet you never thought
sleep could be seen as an ironic activity-either!
The great thing about sleep is pretty … (8 comments)
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marketing: Dreams don't ask why... - 02/27/08 10:09 PM
(SHS Photo)
Just another old house being torn down in town.
Or is it?
It was someone's dream once to own this home.
And they did. Their family grew up there.
The dogs barked, the dishes were washed, the lawn was mowed,
the kids dreamed at night in their bedrooms:
What will I be when I grow up?
Isn't … (7 comments)
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marketing: Are you the sad clown? - 02/26/08 06:05 PM
...without someone to look at your listings,
you are just a sad clown in the spotlight looking for someone to hand you a hanky.
Face it. You have to ask hard questions about your marketing program:
-who is doing this?
-is it full service?
-what are they doing for me?
-is my branding-logo,colors, … (0 comments)
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marketing: Bloodhound Blog and Zillow Partner up! - 02/26/08 04:41 PM
(graphic from agentgenius)
Our intrepid bloggers over at agentgenius have give us a new word on what could be
a powerful and potent partnership-
a dog and er-a tree?
Seriously, someone is throwing a bone out to us all to chew on!
it gives a whole 'nother chance to ask:
who let the dogs out?
All for … (6 comments)
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marketing: Are you a sad clown? - 02/25/08 08:15 PM
...without someone to look at your listings,you are just a sad clown in the spotlight looking for someone to hand you a hanky.Face it.You have to ask hard questions about your marketing program:-who is doing this?-is it full service?-what are they doing for me?-is my branding-logo,colors, profile-right?-what are their web exports?-how … (2 comments)
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marketing: Pretty. Powerful. Realtors only. - 02/22/08 01:20 PM
Pretty, isn't it?
Pretty powerful, too.
It can take up to 30% off the time on market for your listing.
Obeo is the on line leader.
But we don't say so.
1,000,000 buyers come to Obeo every month to look at listings.
And our HomeSite and other products:
StyleDesigner
SpaceDesigner … (5 comments)
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marketing: Realtor? Photographer? Marketing? What ARE you doing? - 02/17/08 03:08 PM
I came across this video on YouTube.
Well, the images say it all.
Consumers run from a bad experience-
hasn't each of us?
This means buyers really, really, really do not like bad pictures.
Sellers like them even less, so
...it is logical to think none of us do.
Give yourself, your sellers and the buyers … (9 comments)
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marketing: What a Realtor isn't.... - 02/13/08 05:07 PM
...a Realtor isn't the person who has all the answers:
-but a Realtor can find them.
-a Realtor isn't the person who left those muddy tracks on your carpet;
a Realtor always has those blue bunny booties for your buyers.
-a Realtor isn't the person you call to fix your home;
a Realtor is the person … (12 comments)
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marketing: iGoogle search finds "No relevant Real Estate blog content..." - 02/11/08 10:08 AM
(screen capture of iGoogle result for RE blogs)
...this has got to be a mistake.
I was setting up an iGoogle page in real-estate mode
so, you know-I could sound smart when I was blogging.
iGoogle is great - you can get a free google homepage on a topic and
have it scoop up all the news, trends and latest … (5 comments)
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marketing: Are you wearing Bermuda shorts in a blizzard? - 02/09/08 05:24 PM
(Photo our our back window.)Everyone has heard it - I hope:"There is no such thing as bad weather,just bad clothing."Are you ready for the next storm?How can we even think about that - we are still in the middle of the FIRST one!Are you taking notes and making a list of … (20 comments)
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marketing: "Obeo, baby-where have you been all my life?"-Greg Swann, Bloodhound Blog - 02/08/08 11:26 AM
There is no doubt that a Dog, in this case a Bloodhound, is Obeos' best friend.
Greg Swann and his merry band of no-B.S. bloggers at Bloodhound Blog always have something to howl about.
Greg, by his own admission, doesn't care for much of what is out there in virtual-visual-marketing land.
The howling on a-very … (10 comments)
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marketing: Whew...broken snowblower...snow stopped...back is ok..open houses can resume! - 02/07/08 08:21 PM
(Image found at http://www.atomstozebras.com)The snow finally stopped and we are almost back to normal....I think the7 got all eight hundred-plus cars and trucks off the interstate, anyway... Open Houses and shooting virtual tours can resume! Take a look at the date on the above radar image - it's from LAST YEAR.On February 24th.Mother Nature … (5 comments)
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marketing: Don't let Spring ambush you... - 02/03/08 06:18 PM
(Groundhog found via google at www.students.haverford.edu) It is here and gone. Groundhog Day. But don't let the sun catch you off guard in six weeks! Winter will still be with us for a long, long time. Perfect timing! What better opportunity to take a look at what usually happens in the Spring real estate market: Sellers are going … (10 comments)
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marketing: "Obeo, baby, where have you been all my life?" - Greg Swann-Bloodhound Blog - 01/30/08 07:00 PM
There is no doubt that a Dog, in this case a Bloodhound, is Obeos' best friend.
Greg Swann and his merry band of no-B.S. bloggers at Bloodhound Blog always have something to howl about.
Greg, by his own admission, doesn't care for much of what is out there in virtual-visual-marketing land.
The howling on a-very … (4 comments)
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marketing: The middle word in blogging is"ogg"... - 01/25/08 08:30 PM
...in fact, it is the only word that needs bling to make it blogging.Words are like that, and on a flat piece of paper or on a screen in an email, they are very easily dressed up.With what we feel-what we think the other person might be feeling.What we read into … (5 comments)
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marketing: My Buyers are WHERE? - 01/24/08 07:38 PM
(found at http://www.leehansen.com/ - thanks!)Pick a direction, any direction.You will find your buyers.But how many? Qualified? Ready to purchase, relocate or renovate?Bridge or build?Are you ready for your buyers when they find you? How do I get ready for that, you say?Social networking. The new no-brainer for all Realtors. Take a … (4 comments)
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marketing: Why me? Why now? Why not? - 01/22/08 03:58 PM
No email.No internet.Limited phone service.For almost two days at the WRA Winter Convention in Lac du Flambeau, WI.Diogenes got nothing on me.After spending the past two days wandering around the conference with my laptop open, looking every bit the beggar I was, I made it to my email. I had been … (2 comments)
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marketing: Eating the Elephant, 2.0 Bites at a Time... - 01/15/08 07:11 PM
(Photo by Anna Grist at Stock Xchng)
All I can say is WoW!
Who is THAT Hungry?
Most Realtors are - or should be, or are gonna be really fast, this year.
There are those meandering and grazing in the bloggosphere that are having a hard time stepping up to their new diet.
I might say to … (1 comments)
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marketing: Soft Skills for Hard Times:Blogging, Social Networking and On Line Communities - 01/14/08 03:30 PM
Let's all get together and learn about the New Marketplace: it's easier to work in than you think!
Referrals, networking, leads, branding - it happens pretty fast and you should know where you're going-and why!
The New Marketplace: Hard Knowledge for Soft SkillsBlogging, Social Networking and On Line Communities
January 29th, 2008
1:30-3:30 PM … (2 comments)
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marketing: Real Estate video is NOT the consumer choice - 12/05/07 08:25 AM
I hope this real estate video works...hope the lighting is ok...it costs a lot... where does it go?...who is seeing it?...how does this really work?
...all great questions to ask before you dive into RE video.(clipart courtesy of clipartheaven.com)
Sellsius offers up a late serving of turkey with a video from Brian Copeland … (10 comments)
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marketing: ...HEY, GANG ...if ya want cream, ya gotta milk the cow! - 10/16/07 06:29 PM
(Free Cash Cow from istockphotodotcom)
...Remax is arguably one of the largest real estate concerns in the world, and no doubt they have some of the best tools and training for their agents - along with fostering their independent spirit!
About 200 of these great agents and brokers gathered at ReMax … (2 comments)
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