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marketing: 5 Quick Tips for Increasing your Client Base - 12/27/11 09:38 AM
5 Quick Tips for Increasing your Client Base
Increased listings should not begin with marketing to new and potential clients but begins with continued nurturing of current and past clients. With that being said, build a client referral base with existing and past clients. Let those individuals become your main spokesperson and cheerleaders. WOW your current and past clients and they will refer you to their family, friends, and co-workers. Nurture your current intake of leads, cold, warm, and hot. Make contact on a regular basis. Don't settle for canned contact messages, customize the message to address the buyer or seller's needs. Strategically … (0 comments)
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marketing: Do you invite the Seller to help write the ad content? - 09/07/11 06:56 AM
Now that you have taken the pictures, walked the entire perimeter of the home, scanned outside perimeter and now you are carefully jotting down little notes about the home. Back at the office, you are writing your ad. Hmmm, this home really doesn’t have a lot of features. Maybe it is less attractive than the last home you listed. What do you do?
Ok, this is my theory. Why are you wrecking your brains trying to define the benefits and features of the home? You have probably spent less than 10 hours total in the home! Have your sellers … (1 comments)
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marketing: Your MLS Content is Outdated, Why Haven't You Changed It? - 08/08/11 07:07 AM
You MLS marketing content is outdated ordoesn't tell the buyer anything about the house, why haven't you changed it? Let's be reasonable, it bad enought that the buyers and sellers are forced to look at outdated photos; you know, the summer listing with snow on the ground and the winter listings with green grass and leaves on the trees in the middle of Maine! But how many times do we have to look at at content that is outdated or does not talk about the house and refers to the offer process?
Not all of these listings are bank owned properties.
… (1 comments)
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marketing: 25 Promotional Tips for Agents - 07/18/11 06:12 AM
Start a blog, write about the community and real estate market, remain consistent, and be committed and writing daily. Put a brochure/business card in every envelope you send in the mail. Tie in your newsletters with another professional (like a dentist). Develop the team concept and promote it (title, mortgage company, escrow company, etc). Use a "media alert" format to get an interview. As a "thank you" for referrals to you, send flowers to the office of the referral source. Send a letter with your brochure/business card to expired listings and FSBOs. Write an article. Send reprints to all your contacts. Bring your … (3 comments)
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marketing: Don't Forget the Human Touch, Say Thank You! - 07/15/11 07:10 AM
Don't forget the Human Touch of the business, Say "Thank You!"
Do you show your current and past clients that you care and thank them for all that they have done? Maybe your buyers were exceptional throughout the entire homebuying process, stayed on top of the requirements and was not selfish of your time but worked with you and not against you. Maybe your seller followed every item on the house cleaning checklist, didn't smoke in the house, kept fresh baked goods on the counter for every showing, or simply made the selling process, "TEAM WORK." Maybe you met someone at … (2 comments)
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marketing: A Home has more than what is offered inside - 07/01/11 10:20 AM
A home has more to offer a potential buyer than the features found inside. More than the crown moldings, stainless steel kitchen appliances, granite counter tops, garden tub, dual vanity, tile floors, finished basement, etc. Homes have external items that are never mentioned and brought to the attention of the community and potential buyers.
Examples of Places of Interest:
Community Theater Botanical Gardens Golf Course Recreation Centers Lakes Historic Districts Farmer's Market Shopping Centers and Malls Local Restaurants Theme Parks NASCAR Sports Team, Major and Minor Sports and Exercise Centers Buyers would like to know about the community and what it … (1 comments)
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marketing: Include Holiday Festivities when Marketing Your Listings - 06/30/11 08:45 AM
Have you ever thought about including photos of local and neighborhood holiday festivities and events when marketing your properties? Many families would like to know if there are local activities taking place during various holidays in the area and neighborhood. Christmas, Labor Day, Thanksgiving, Memorial Day, Easter, New Years, and neighborhood events are a great way to let potential buyers with kids and those planning to start a family know about local events and it is more inviting.
Take advantage of the 4th and take pictures of local and neighborhood events. Families love seeing various BBQ, pool parties, neighborhood kids playing, local … (3 comments)
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marketing: Is your Lack of Property Marketing Helping or Hurting the Seller? - 04/22/10 07:22 AM
Whether you are working with traditional real estate, short sale, or a bank own property, you have a duty to your sellers to help them sell their property. When I visit the websites of many agents, I see the hyped up verbiage regarding what the agent will do for the seller, how the property is marketed, the location of the marketing, etc. Then, when you review many of the listings, the marketing that goes into the remark section of the MLS and REALTOR.com website is often a one sentence line that doesn't even begin to describe the property.
Buyers want to … (4 comments)
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marketing: Use Caution when Marketing Properties - 01/20/10 08:50 AM
Years ago, listing and marketing properties for additional exposure use to be the surefire way of getting exposure, buyers, and more listings. Today, using sites like Craig's List, Back Page, OLX, Live Deal, etc is becoming a safety issue not only for the listing agent but also for the seller.
When listing properties on such sites, be cautious of the photos used. As a rule of thumb,
Never show photos of the bedrooms, consider a designated day to take the photos of the bedrooms, and remove all items that could be stolen or viewed as expensive. Limit the number of photos … (3 comments)
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marketing: REO Properties are not a burden. It's an Opportunity! - 03/09/08 02:39 PM
Are you a REO agent providing minimal information about each bank owned listing? The bank expects you to market each listing as much as possible so the best possible offer is received. You should never look at an REO property as a burden and/or think little effort is required. Remember, each successful sale contributes to the next listing you receive from the REO Company/Bank.
Here are a few tips when listing the REO:
Take the time to take incredible picture of the property. If the property has been de-trashed after the listing, upload the new pictures to the MLS. Do not … (13 comments)
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marketing: How many languages does your blog speak? - 08/25/07 09:22 AM
How many languages does your blog speak?
If your blog only speaks one language, you may be missing opportunities to diversify your client base. Think about it, if you are in a city where Spanish is, the second language, or perhaps it is a diverse area where there is a mixture of English, French, Spanish, Italian and German, your blog should speak the language.
How do you meet the needs of those individuals in your blog? Add a translator. By adding language translation to your website or blog, it is possible to reach more visitors out there. The visitors can translate … (9 comments)
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marketing: Use Send Out Cards for Cards and Gift giving! - 10/13/06 11:56 AM
Send Out Cards is a great program that I have started using with my clients to make mail-outs very easy. Especially those that send out birthday cards, anniversary, and special cards to clients. Everything can be done directly from your computer and you don't have to stand in line at any card store or gift shop.
Imagine not having to deal with stamps, licking the envelopes, or standing in line at the post office. Oh, you can also send out gift cards and money cards with this program. Can it get any better?
Take a look at the assortment of items available.
Making your … (0 comments)
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marketing: Avoid Using Inkjets to print your flyers - 09/24/06 09:18 PM
I received a new listing flyer last week for a home in the neighborhood. It was such a disservice to the sellers. Not only did the agent use an inkjet printer to print the flyer, but the agent used regular copy paper and tried to save on ink usage by printing the flyer in what appeared to be fast draft.
There were lines and waves all over the paper, the images were not clear, and to top that off, it was delivered during one of those days we had rain. The flyer was crying ink!
Regular copy paper, multipurpose paper, laser … (6 comments)
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marketing: Agent Gets The House Sold! - 09/24/06 07:50 PM
For those that remember my blog about two weeks ago regarding open houses, guess what? The agent that had the very successful open house placed her sign in the yard next door on Monday and this evening, she was back placing an “under contract” rider on the sign after holding a two hour open house on Saturday!
I’m not interested in selling my home but when that day comes, you can bet that I will be looking for her. I have also found myself recommending people I know in the area to her because I have seen results.
I suspect that … (2 comments)
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marketing: Do you invite the Seller to help write the ad content? - 08/31/06 03:13 PM
Now that you have taken the pictures, walked the entire perimeter of the home, scanned outside perimeter and now you are carefully jotting down little notes about the home. Back at the office, you are writing your ad. Hmmm, this home really doesn’t have a lot of features. Maybe it is less attractive than the last home you listed. What do you do?
Ok, this is my theory. Why are you wrecking your brains trying to define the benefits and features of the home? You have probably spent less than 10 hours total in the home! Have your sellers write the … (8 comments)
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marketing: Is It Time To Create A New Listing Presentation? - 08/30/06 08:28 AM
For years, you have been using the same information and format for your listing presentation. The only information that changed was the CMA...I hope. Consider a change and create a listing presentation by overhauling many of the critical areas with new information.
Consider using a PowerPoint Presentation.Design a cover using vibrant colors, enhanced pictures and bold borders. Include a table of content for easy topic retrieval. Update your Agent Summary. Include letters and testimonials provided by former clients. Use graphs and charts to explain your success as a real estate agent. Include a bar graph that shows your growth over … (8 comments)
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marketing: Creating a Target Real Estate Newsletter - 08/29/06 06:45 AM
Attracting and retaining a loyal client base is vital to your real estate business. One of the most effective strategies for reaching current and potential clients is to create a branded real estate newsletter. Before you send a newsletter to your clients, however, it's wise to define their real estate needs and the profile of your sphere. Are the individuals on the list a potential or just another name collected through random selection? Are you providing information that lack interest and is of no concern in today’s housing market? The more your message is targeted to your customers, potential customers, and … (5 comments)
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Carolyn Nelson, Independent Listing and Closing Coordinator Assistant
Durham,
NC
More about me…
Online REPA
Address: PO Box 97, Durham, NC, 27702
Office Phone: (919) 399-4543
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