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luxury home marketing: Online Video - Make Your Investment Count - 01/14/10 11:12 AM
If it hasn’t already happened, it won’t be long before everyone is sick of hearing about how great online video is. For the record, as co-founder of a video production company, I think the stampede to capture, edit and share video content is fantastic.
That statement however, comes with a very large caveat. Whether you are a brand new or long established business, if you are looking to put video content online, proceed with caution.
Video’s proliferation on the web has had a notable side effect: More bad video...everywhere you look. What can you do to ensure that … (3 comments)
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luxury home marketing: Luxury Properties - Should you consider a short term rental? - 05/16/07 07:45 AM
Luxury home owners looking to sell are benefitting from short term rentals of their property. Depending on the location of the home, short term rentals can bring in a healthy source of revenue. Christine Karpinski, author of How to Rent Vacation Properties by Owner states, "even an average home can bring in $30,000 a year." Ms. Karpinski was recently quoted in a NY Times article by Jay Romano.
There are some items to be mindful of such as being aware of local tax laws and deciding if you want to use a manager. In many cases the same real estate broker … (2 comments)
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luxury home marketing: Agents - Sell the home (not the homeowner) - 05/10/07 08:05 AM
Recently, we were setting up a video shoot for a gorgeous muliti-million dollar exclusive. The agent was eager to get started and was looking forward to the process. "I can't wait," she confessed "I think this is going to be so exciting." She then informed me that she would like the owner to participate in the interview process. Actually she was hoping we would follow the owner around and let them talk about the many features in the home.
It took a bit of persuasion, but after a few minutes it was agreed that we would not have the owner on camera. … (5 comments)
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Eric Carlsen
New York,
NY
More about me…
The Scene Lab
Office Phone: (845) 206-7603
Email Me
An ongoing of discussion of video ideas and innovations that can contribute to effectively marketing properties, communities and RE professionals.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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