Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
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This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
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ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
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Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
The topic of good real estate photography has been discussed in many ways. I have read articles and blogs about simple topics regarding which rooms should be shown and which should be excluded. I have also read and written about the technical aspects of real estate photography such as, white balance and focal length. However, these tips are not very effective if a real estate agent or home seller never asks the most important question about the images representing their real estate listing. “What do prospective buyers want to see in a listing?”
Moreover, how do you effectively market a real estate listing to homebuyers with photography?
It is important to focus on the factors that buyers look at when purchasing a home. These factors have not changed much from year to year, but what has changed is the availability of information and content to buyers.
In a vacuum, most agents and homebuyers would agree that the most important factors when buying a home are location, price, and condition.
All three of these factors can be expressed to a potential buyer via high-quality and well thought out photographs.
Clearly we can not change the location of a home, but we can make an effort to convey the positive factors of a property’s location.
If the property is a city condo, show the view and proximity to major landmarks via photographs.
If the property is located on a lake or canal make sure to highlight such features.
If the property is a white picket fence home in the suburbs, make sure to accentuate that feeling in your exterior photographs.
It is important to make a property look worth its listing price. If the photographs representing a property of any dollar amount don’t convey the property’s size, features, or value, the listing will not result in interest from buyers.
Rooms should appear large.
Features should not be ignored and should be highlighted.
The condition of a property is a very important factor to buyers and it is important that a photograph does not highlight a property’s low-lights. Simple adjustments to a property’s condition will aid the photographer in getting a better photograph. Consulting a professional home stager to upgrade a property’s appearance to convey both price and condition is a great way to upgrade the quality of a listing.
Avoid highlighting a property's negatives.
The result of taking photographs to accentuate what potential buyers desire will result in converting real estate listings into sales!
All photographs and content are the property of Haseltine-Photo INC - Real Estate Photography and Virtual Tour Provider.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.